Is independent measurement under threat?

How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast? On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a quick-fire news round-up. The pair discuss all the big headlines from across the marketing landscape you can't afford to miss, from our new Prime Minister's "everyday fixes" to another big adtech acquisition. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (1:26) Andy Burnham is changing the subscription game (7:37) Nielsen purchases DoubleVerify – what happens to measurement now? (14:00) How podcasts are helping brands win over consumers ~ Further reading ~ Andy Burnham vows to end ‘subscription traps’ Nielsen to buy DoubleVerify in $2.15bn media measurement deal ‘Could be exactly what advertisers and publishers need’: How does Nielsen’s DoubleVerify acquisition impact adland? Should every brand have a podcast? Hosted on Acast. See acast.com/privacy for more information.