Marketing to machines: What happens when the consumer is an algorithm?

The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions. In this live-panel episode of Performance Marketing Unlocked, Sammy Parker, Brand Partnerships Lead for Calfreezy, and Dimitris Beis, Data & Innovation Strategist at IAB Europe, join PMW's Editor Robin Langford to dive deep into this massive paradigm shift. This podcast was hosted by PMW's Editor, Robin Langford. ~ Episode breakdown ~ (4:37) Has AI broken the marketing funnel? (17:25) Which brands become more important when machines make purchase recommendations? (25:10) What mistakes are marketers making in the era of AI? ~ Further reading ~ 5 things I learned at Cannes Lions (that have nothing to do with AI*) ‘Not everyone is prepared for how fast the ground is moving’: Cannes fallout continues The ad ecosystem is facing a once-in-a-generation change – Meta is building what’s next Hosted on Acast. See acast.com/privacy for more information.