

The Business of Payments for Software Platforms with Jo Phillips & Will Corbera, Payabli
Jo Phillips and Will Corbera, co-founders of Payabli, joined PAYMENTS FM to talk about why vertical software platforms are becoming payments companies, how they think about risk and pricing, and what separates a payments program that works from one that fails. Why this matters Vertical software platforms have been adding payments for close to a decade. Companies like ServiceTitan, Mindbody, and Toast did it early, moving off legacy processors and generic gateways into something built for their own industry. The decision is easy to state and hard to execute. A platform has to decide how much of the payments business to own, how to price it, which risk model to use, and which of its industries actually need something more specialized than an off-the-shelf provider. Jo Phillips and Will Corbera built the payments business at ServiceTitan before starting Payabli. Jo led sales there; Will had already built one of the industry’s first payment facilitators, focused on property management. Together, they turned ServiceTitan’s payments into a large revenue driver and a better customer experience, and that work is what led them to start Payabli. Payments can be 20 percent or more of a platform’s revenue, but that number is not automatic. It depends on pricing, on the vertical, and on whether the platform built a genuinely embedded experience or just added a link to a third-party checkout. Most platforms will not need to become a full payment facilitator. Understanding the referral, managed, and full PayFac options, and knowing which one fits, is one of the more consequential decisions a platform makes. Get full access to PAYMENTS FM at payments.fm/subscribe











