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Kids & FamilyParentingEducationSelf-Improvement

Parenting, apparently

Pok Pok

Parenthood doesn't come with instructions, and neither does building a company. Melissa and Esther are figuring out both on opposite sides of the world, as friends and founders of award-winning kids’ media brand Pok Pok.

Since 2021, running Pok Pok has been a front-row seat to the inner world of parents: the real wins that don’t make it to Instagram, as well as the unspoken fears and questions that everyone is waiting for someone else to say first. 


Parenting, apparently, is a space to come together and take the pressure off parenthood by celebrating the fact that there is no “right” way of doing it. Each episode is a reminder that you’re not supposed to have all the answers, but that the way to get closer to them is by getting curious.

Whether Melissa and Esther are sharing their own “WTF” moments, reflecting in real time, or passing the mic to guests from the community, you’re invited to come get curious about your own parenting journey. We may not have a manual for this thing, but we do have the creative freedom to make our own along the way.


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And check out Pok Pok!

Hosted on Acast. See acast.com/privacy for more information.

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  • 22 episodes
  • weekly
  • Avg 41 min
  • English

Episodes 22

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  • S1 · E15
    March 10 · 32 min

    The Question Parents Are Afraid To Ask

    Can you love your kids deeply and still wonder what life without them would have looked like? This episode is an honest, funny, and unexpectedly deep conversation about what motherhood asks of you and what it gives back. You will hear Melissa and Esther talk through the daily chaos of raising young kids, the tension between work and family, and the quiet questions many parents carry but rarely say out loud. If you have ever wondered whether you are handling the mess, the guilt, and the love of parenting “right,” this conversation will feel both comforting and refreshingly real. Write in to us at hello@parentingapparently.com Subscribe and follow Parenting, Apparently, a podcast by Melissa Cash, Esther Huybreghts, and the Pok Pok team: YouTube Pok Pok YouTube Instagram Pok Pok helps raise the next generation of creative thinkers through non-addictive digital tools that encourage kids to think outside the box and learn through play. Learn more: https://playpokpok.com Hosted on Acast. See acast.com/privacy for more information.

  • S1 · E14
    March 3 · 34 min

    The Evolution of Parenting With Three Generations of Mothers - From 1958-2026

    Are you parenting with confidence, or parenting with commentary from the entire internet in your head? What happens when you put a 90-year-old great-grandmother, a 60-something mom, and a toddler-raising millennial at the same table and ask them what “being a good parent” actually means? You will hear what motherhood felt like between the 1950s and the 1990s, before Google, before gentle parenting scripts, and before everyone was performing family life online—and you just might walk away feeling lighter about your own. Melissa’s Bubbie, Falia Marcus, and mom, Debbie Cash, join for a three-generation conversation about motherhood, boundaries, and what has changed over time. With decades of lived parenting experience, Debbie and Faila offer perspective on confidence, common sense, and raising kids without constant outside input. Find the Gentle Parenting video mentioned in this episode here: https://vt.tiktok.com/ZSmHBmqgC/ Write in to us at hello@parentingapparently.com Subscribe and follow Parenting, Apparently, a podcast by Melissa Cash, Esther Huybreghts, and the Pok Pok team: YouTube Pok Pok YouTube Instagram Pok Pok helps raise the next generation of creative thinkers through non-addictive digital tools that encourage kids to think outside the box and learn through play. Learn more: https://playpokpok.com Hosted on Acast. See acast.com/privacy for more information.

Showing 21–22 of 22 episodes