On Strategy Showcase
Why Matthew McConaughey's helping Salesforce reposition
Aug 26, 2024 · 31 min · 23.1 MB
0:00-31:59
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We're joined by Kim Baffi and Darren Brady-Harris to talk about the in-house Matthew McConaughey campaign designed to position Salesforce as the only trustworthy B2B Generative AI provider. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com
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