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On Strategy Showcase

Uber. Extending the consumer brand into a B2B world

Feb 17, 2025 · 25 min · 18.0 MB
0:00-25:00

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For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.