On Strategy Showcase

The story behind Kellogg's brand refresh

Mar 16, 2025 · 49 min · 35.6 MB
0:00-49:22

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Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.