On Strategy Showcase
The story behind Hanes' Make Yourself Comfortable platform
May 14, 2023 · 46 min · 33.6 MB
0:00-46:38
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The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency.
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