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On Strategy Showcase

Planning for Effective Outcomes 2026 #1: CMOs on writing the client brief

April 5 · 43 min · 31.3 MB
0:00-43:28

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Colin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writes the client brief. Thanks to the Effies and to Tracksuit for supporting this 6 part 2026 effectiveness series.