On Strategy Showcase

Meet the team behind Amazon's ad strategy

Dec 22, 2025 · 38 min · 28.1 MB
0:00-38:57

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We talk about how the world's greatest e-comm site considers category entry points. Also about the story behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre, and what the now full-funnel marketer is still trying to better understand. I'm joined by Chris Marchegiani, Head of Brand Planning Insights and Creative, and Garett Levy, Sr. Global Brand Planner.