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On Strategy Showcase

LUVs with Mason Hedgecoth (the creative's perspective)

Jan 10, 2020 · 26 min · Season 1 · Episode 3 · 18.8 MB
0:00-26:04

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The story behind the creative strategy for LUVs diapers. "By their second child, every parent is an expert" was the insight around which the entire campaign was built.