On Strategy Showcase
How Shake Shack's strategy elevated "quality" beyond the obvious
Jan 14, 2023 · 35 min · Season 7 · 25.9 MB
0:00-35:50
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When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For What it's Worth.
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