On Strategy Showcase
How Kobo is challenging Amazon in the e-reader space
Aug 12, 2023 · 32 min · 23.3 MB
0:00-32:15
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Canadian brand Kobo is using the popularity of guilty pleasure titles to carve out a unique space with women for its Kobo-plus e-reader subscription. We're joined by Lindsay Gray of Rakuten Kobo and Shari Walczak of The Garden, Toronto, Canada.
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