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Finish Detergent on social responsibility done right

Feb 5, 2023 · 38 min · 27.6 MB
0:00-38:18

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With its goal of "Easing the Burden of Dishwashing," Finish detergent in Istanbul moved from fifth to first in part through its "Skip the Rinse" brand platform and its Glasses of Drought/Water Index initiatives. We talk about all three.