On Strategy Showcase

Ep#2 Start-Ups, Scale-Ups and Grown-Ups

Mar 3, 2024 · 46 min · 33.5 MB
0:00-46:23

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

Scale-Ups Liquid Death and Canva join us. One has been brand-first from the beginning, the other later using brand to expand into new audiences. While they come from different categories, they’ve a shared belief: an emphasis on earned and shared versus paid. And both create their campaigns internally. Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this series.