Classics Episode: Sainsbury's Try Something New Today

Sep 9, 2024 · 40 min · 29.5 MB

0:00-40:56

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Craig Mawdsley shares the story behind this APG Grand Prix award-winning campaign from 2007. The campaign drove £1.8 billion in revenue for the British grocery store chain in the first two years... £1.14 at a time. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness Program for making this episode possible. More at gotracksuit.com and MAE.academy.