Classics Episode: 2000's Citibank "Live Richly"

Aug 23, 2022 · 51 min · Season 7 · 36.8 MB

0:00-51:03

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The amazing planning story behind Fallon's win over Chiat Day for the Citi account: one that resulted in the best un-bank-like advertising ever. And it would never have happened if not for two guys on a speakerphone.