

The 4 Skills Behind a 10% Retention Lift with Veronica Salcido, GrowthAssistant
Quality of hire does not end at the offer. Veronica Salcido, who leads the recruiting, HR, and coaching and L&D org at GrowthAssistant, joins Shannon to unpack how her team turned 50% churn into a 10% retention lift in 6 months. She explains why speed and volume stopped being useful signals once quality became the real cost, and how tracing 80% of failed hires back to durable skills, not hard skills, changed how her team hires, coaches, and measures success. Veronica walks through the four durable skills her team built into every stage of the journey, why half of a recruiter's KPI is now tied to 90-day quality of hire, and how that accountability turned recruiting from an execution function into a strategic partner to the business. Key takeaways: Durable skills outlast tools: Character, communication, and critical thinking hold their value for seven to nine years, while tool skills like ChatGPT or Klaviyo fade out in under two. CEO buy in matters: The fastest way to get a hiring framework adopted across an org is making the CEO or founder its first champion. AI can prep coaching: Aggregating performance data ahead of a coaching call helps leaders focus on the one durable skill that actually needs work. Curiosity beats sounding smart: The people who ask questions freely tend to go further than the people busy managing how they appear in the room. Timestamps: (00:00) Introduction (00:48) Meet Veronica Salcido (02:01) Why operational rigor matters more than ever (04:22) Inside the GrowthAssistant model (08:07) Inheriting speed and volume without quality (09:55) Tracing 50 percent churn back to durable skills (13:37) Naming the four durable skills framework (17:52) Connecting the through line from hire to retention (19:34) Tying 90 day quality of hire to recruiter KPIs (24:12) Why shared accountability changes the recruiter's role (30:09) The results after 6 months and 18 months (36:40) Where to connect with Veronica
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