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Off Protocol · October 2 · 52 min

The Only Moat is Taste

If the AT Protocol is going to succeed, it's going to upend decades of assumptions about building on the web, including how businesses find customers and make money. Ricardo Méndez is a technologist, privacy advocate, and investor in early stage startups who has been working with decentralized technology for years. Ricardo is a very clear thinker about the hard problems of building a tech business, and his blog at numergent.com is a must read. Links & Resources Ricardo J. Méndez on Bluesky Ricardo's blog, Numergent Project vs. Product, Startup vs. Business A taxonomy of Atmosphere applications Winesky The archive for this episode, including a generated transcript, is available at https://atproto.com/off-protocol/2026-10-02-the-only-moat-is-taste-ricardo-m-ndez. Off Protocol is a production of the Bluesky developer relations team. For more about AT Protocol and an archive of this show, head to atproto.com. Our theme music was composed and produced by Saleem Reshamwala. Catch our livestream every other Wednesday at stream.place/atproto.com.

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show notes

If the AT Protocol is going to succeed, it's going to upend decades of assumptions about building on the web, including how businesses find customers and make money. Ricardo Méndez is a technologist, privacy advocate, and investor in early stage startups who has been working with decentralized technology for years. Ricardo is a very clear thinker about the hard problems of building a tech business, and his blog at numergent.com is a must read.

Links & Resources

The archive for this episode, including a generated transcript, is available at https://atproto.com/off-protocol/2026-10-02-the-only-moat-is-taste-ricardo-m-ndez.

Off Protocol is a production of the Bluesky developer relations team. For more about AT Protocol and an archive of this show, head to atproto.com.

Our theme music was composed and produced by Saleem Reshamwala.

Catch our livestream every other Wednesday at stream.place/atproto.com.

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