What To Think About Thought Leadership, Elements Of A Plan
This is part two of my two-part mini-training series about thought leadership. Last week, I talked about the “why” -- Why it’s important to have a thought leadership plan, and how precisely thought leadership can move your organization's work forward. Today I’m going to lay out my framework for thought leadership planning. Specifically, the elements of a strong plan. I teach what I call the OATS framework: Objectives, Audiences, Topics, and Strategies. It's a simple yet effective framework for guiding and organizing your thinking about thought leadership. Want to work together? Apply for the Next Level Nonprofit Mastermind, a high-touch coaching and training accelerator for established organizations with $1M+ budgets that are ready to design for impact sustained at scale. Budget under $1M? Join Elevate and get proven step-by-step playbooks + coaching support to build each of the core elements of your nonprofit's operating system - strategic clarity, a fundraising engine, a high-performance team, and an active and engaged board! Connect with me! LinkedIn Instagram YouTube