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Nonprofit Lowdown · October 26 · 26 min

#411- Plugging Donor Leaks Before Year-End

We’re in what I like to call the Super Bowl of fundraising, that mad sprint to December 31st. Before you pour all your time and energy into your year-end campaign, I want to make sure you’re not losing money through hidden leaks in your donor funnel. In this episode, I break down the four biggest leaks that cost nonprofits thousands every year, and how to fix them before the giving rush begins: 1️⃣ Acquisition : why prospects might not even be paying attention to you. 2️⃣ Conversion : how a confusing donation page can kill your momentum. 3️⃣ Upgrade : the missed opportunities right under your nose. 4️⃣ Retention : the biggest leak of them all. Plus, I’m sharing a free Holiday Giving Readiness Checklist to help you plug those leaks and set yourself up for a strong finish to the year. Important Links: Holiday Giving Readiness Checklist: ⁠https://go.rheawong.com/holidaygivingreadinesschecklist My Big Ask Gifts Program:⁠ ⁠https://go.rheawong.com/big-ask-gifts-program⁠⁠ My Book, Get That Money Honey:⁠ ⁠https://go.rheawong.com/get-that-money-honey⁠⁠ My Newsletter:⁠ ⁠https://www.rheawong.com/⁠⁠

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transcript

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show notes

We’re in what I like to call the Super Bowl of fundraising, that mad sprint to December 31st. Before you pour all your time and energy into your year-end campaign, I want to make sure you’re not losing money through hidden leaks in your donor funnel.


In this episode, I break down the four biggest leaks that cost nonprofits thousands every year, and how to fix them before the giving rush begins:

1️⃣ Acquisition : why prospects might not even be paying attention to you.

2️⃣ Conversion : how a confusing donation page can kill your momentum.

3️⃣ Upgrade : the missed opportunities right under your nose.

4️⃣ Retention : the biggest leak of them all.


Plus, I’m sharing a free Holiday Giving Readiness Checklist to help you plug those leaks and set yourself up for a strong finish to the year.


Important Links:

Holiday Giving Readiness Checklist: ⁠https://go.rheawong.com/holidaygivingreadinesschecklist

My Big Ask Gifts Program:⁠ ⁠https://go.rheawong.com/big-ask-gifts-program⁠⁠ 

My Book, Get That Money Honey:⁠ ⁠https://go.rheawong.com/get-that-money-honey⁠⁠ 

My Newsletter:⁠ ⁠https://www.rheawong.com/⁠⁠

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