
Sustainable Giving: Opportunity, Risk, and What’s Next
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Monthly giving is exploding, but a lot of nonprofits are still treating recurring donors like a one time gift that repeats. We sit down with Dave Raley, founder of Imago Consulting and author of The Rise Of Sustainable Giving, to talk about what changes after the “big idea” phase and what it takes to build a mature sustainable giving program that donors actually trust.
If you want stronger donor retention, more predictable recurring revenue, and a healthier culture of generosity, you’ll get a clear next step from this conversation. Subscribe, share this with a fundraiser friend, and leave a review with your biggest question about monthly giving.
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- 0:00Sponsor Message From Firespring
- 0:24Welcome And Dave Returns
- 1:27The Subscription Economy Meets Philanthropy
- 6:39Risks Bad Actors And Donor Confusion
- 9:15Recurring Giving As A Real Program
- 12:49Sponsor Message From Firespring
- 13:34Does Automation Reduce Joyful Giving
- 16:01Building Peak Moments And Milestones
- 20:59Making Giving Visible And Frictionless
- 22:12SustainableGiving.org Tools And Self Assessment
- 25:12Two Book Picks For 2026
- 28:58Final Thanks And Sign Off