Is Your Nonprofit Missing Out on the "Biggest Screen" in the House?

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Connected TV (CTV) advertising is often viewed as a "big brand only" channel, but modern streaming inventory is making television marketing increasingly accessible and affordable for nonprofits. In this episode, Chris Johns, founder and CEO of AdGood, explains how organizations can leverage unused streaming inventory to drive donor acquisition and brand awareness with budgets as low as $250. The conversation breaks down the technicalities of CTV, the importance of human-centric creative hooks, and tactical approaches to omnichannel attribution using QR codes and retargeting tags. Additionally, the episode explores how AI-driven ad tools are removing production barriers by generating editable video content directly from a nonprofit's website, allowing even small teams to treat marketing as a disciplined, scalable growth lever.

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