Tom and Jonny reflect on their live workshop at Product Unleashed in London, explore the history of designers building their own tools, and dig into how AI can be used as a counterbalance to your own working style — not just an amplifier.
Chapters
Building a Design Tool in 15 Minutes at Product Unleashed
Tom and Jonny recap the workshop they ran at Product Unleashed, where they built retro design tools (Etch A Sketch, MS Paint) live in front of an audience — twice. They discuss how the challenge evolved, why they pivoted from serious tools to fun ones, and how they got the final result live on the internet using a QR code.
Why Designers Building Their Own Tools Matters
Jonny shares the narrative from the workshop's opening slides — a Gutenberg-moment argument for why designers are now able to build hyper-personalized tools for the first time, referencing Adobe, Figma, and the growing landscape of AI-native design tools.
Historical Examples: Eames, Lennon & the Apple Calculator
Tom walks through three historical examples of makers building tools to unlock their own creativity: Chris Espinoza's Calculator Construction Set for Steve Jobs, Ken Townsend inventing automatic double tracking for John Lennon, and Charles and Ray Eames creating the Kazam machine to bend plywood into new furniture forms.
The Value of Craft in the Age of AI
Jonny reflects on Karri Saaranen (founder of Linear) and his view that design is the thinking — and there's no shortcut to it. The conversation explores whether something made quickly can ever be truly iconic, and why craft still has real, felt value even as AI capabilities grow.
AI as Amplifier or Counterbalance: Knowing Your Working Style
Tom introduces the idea that AI shouldn't just universally amplify — for some people (perfectionists who stall), it should act as a counterbalance, nudging them to ship. For others (fast movers who skip deliberation), the opposite. Both share personal examples of how they've tuned their own AI workflows around their personality types.
Ooda: Instantly Sharing Internal Prototypes
Jonny shares an update on Ooda, his tool that lets teams publish prototypes, tools, and documents to a private, secure link in seconds — just by asking Claude. He explains the pivot from "run your dev server in the cloud" to "don't let your team's work disappear," and why the response from a handful of people last week convinced him the problem is real.
Building a Calculator with a 5-Year-Old
Tom shares a heartwarming weekend story of building a calculator with his five-year-old son Waltie — complete with a car button, a horse button, and a Lego-themed interface — and reflects on what it means to grow up in an era where building software is as natural as playing. Jonny draws parallels to how touchscreens changed children's expectations of interaction.
(00:00) - Episode #3:
(00:04) - Building a Design Tool in 15 Minutes at Product Unleashed
(07:45) - Why Designers Building Their Own Tools Matters
(12:13) - Historical Examples: Eames, Lennon & the Apple Calculator
(19:57) - The Value of Craft in the Age of AI
(22:45) - AI as Amplifier or Counterbalance: Knowing Your Working Style
(34:32) - Ooda: Instantly Sharing Internal Prototypes
(43:59) - Building a Calculator with a 5-Year-Old
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