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My .4 Cents

My Point 4 Cents

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

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August 21 · 1 hr 8 min
Artist Development and AI Music Legislation With John Strohm
Music Lawyer John Strohm joins the podcast this week with semi regular co host Ryan Schutte and Matt Bacon to talk about what artist development means, his success managing Abigail Rose and the future of AI Music Legislation! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
August 18 · 1 hr 15 min
How To Tour Better + Lessons from Australia's Music Scene!
This week on My .4 Cents we have special guest Raechel Whitchurch and talk tour booking and marketing, Australian music industry and so much more! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E50
July 31 · 1 hr 1 min
How streaming platforms ACTUALLY pay & What NOT to post on socials
This week on My Point 4 Cents, Andrew Southworth and Matt Bacon talk about how streaming platforms actually pay music artists, what NOT to post on social media as well as where music artists should run ads online. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E49
July 24 · 1 hr 7 min
How Musicians Can Grow On Instagram & The DistroKid Sale
This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk about what actually matters for organic content on Instagram, DistroKid getting acquired by a private equity company and how Playstation getting rid of physical discs matters for the music industry. The episode also features an interview with Troy Tittley (Nuns of the Tundra) where we talk about organic growth strategies for TikTok and other platforms, including which tactics and platforms work best right now for music artists. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E48
July 10 · 1 hr 24 min
How to go From Zero to Hit Song
This week on My Point 4 Cents Dustin Boyer and Andrew Southworth talk about what it takes to scale a song to be a 'hit song', and Tidal now automatically flagging and demonetizing 100% AI generated music. The episode also features an interview with legendary agent Jordan Burger, where he talks about why he doesn't want to sign your band. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Jordan on Instagram: https://www.instagram.com/jo2thabu Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E47
July 4 · 1 hr 18 min
How The Live Music World ACTUALLY Works
In this weeks episode of My Point 4 Cents, Andrew Southworth, Ryan Schutte and Matt Bacon talk about the different roles in live music, general concert promo and the drama around Stick Figure. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E46
June 25 · 49 min
Spotify's NEW Video Feature & How To See If AI Stole Your Music
In this episode of My Point 4 Cents Matt Bacon, Jesse Cannon and Andrew Southworth talk about Spotify's new video feature, and the new tool that you can use to see if AI platforms stole your music for training data. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents See if your music was stolen for AI training: https://www.theatlantic.com/technology/2026/06/dataset-free-music-archive/687336/ Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E45
June 4 · 58 min
Social Media Is DYING?!
This week on My Point 4 Cents Matt Bacon, Andrew Southworth and Dustin Boyer give as much music marketing advice as they can in under 1 minute, talk about why you shouldn't ask people to listen to your music, how to build lore around your music and if cover songs help or hurt your music career. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E44
May 29 · 1 hr 17 min
Spotify NEW AI Remix Feature and the END of Instagram Repost Pages
On this week's episode of My .4 Cents Dustin Boyer, Ryan Schutte, Andrew Southworth and Matt Bacon talk about Spotify & UMG's new AI remix / cover feature and the death of repost pages on Instagram. The episode also features an interview with Jadd Shickler (Blues Funeral Recordings, Magnetic Eye Records) talking about what record labels are looking for, the role of the label in 2026 and what it takes to build a scene. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E43
May 22 · 1 hr 20 min
What Meta Ad Campaigns ACTUALLY Work For Music Marketing?
This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk all about running Meta ads for music marketing. Including effective cheap ads, what content works best and the different types of campaigns that work for music. The episode also features an interview with Rom Villarica (AZKAL), the founder of Flowstage, a site and app that makes it easy for music artists to create content for social media and ads at scale. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E42
May 15 · 1 hr 13 min
Millennial vs Gen Z Music Marketing
This week on My .4 Cents Matt Bacon, Izzy Guti, Dustin Boyer and Andrew Southworth talk about millennial vs gen z marketing and CharliXCX's new song rollout, Megan Trainor's branding switch and blue dot fever. The episode also features an interview with Mark Jourdian of Good Harbor who runs a management company working with artists like boygenius, Father John Misty, Mitski and more. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E41
May 8 · 1 hr 29 min
Spotify's NEW Artist Verification System
In this week's episode Andrew Southworth, Dustin Boyer and Grayson Flatness talk about Spotify's new artist verification system (and it's problems), as well as Grayson's 360 artist creative agency NBHD. The episode also features an interview with Simon and Luke of Chapters Music, who have produced music for Olivia Rodrigo, Madonna, Gabbie Hanna, Carpenters and many more. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E40
April 24 · 1 hr 16 min
Great Music vs Great Marketing (what's more important?)
In this week's episode of My .4 Cents Matt Bacon, Stevie Red McMinn, Andrew Southworth and Dustin Boyer talk about if great music beats great marketing, and the continued drama behind Chaotic Good Projects and their marketing of Geese. The episode also features an interview between Matt Bacon and Kyle Weber of Indie on the Move where they talk about how indie artists can plan shows and tours. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E39
April 17 · 1 hr 22 min
Music Marketing with 1,000+ TikTok Accounts?!
In this week's episode of My .4 Cents Dustin Boyer, Alex Bochel, Matt Bacon and Andrew Southworth talk about Justin Biebers game changing Coachella performance, organic content vs Meta ads and Chaotic Good Projects crazy fan page / theme page TikTok marketing strategy. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E38
April 10 · 1 hr 2 min
How Linkin Park Leveraged Community Building feat. Rob McDermott
This week on My .4 Cents Andrew Southworth, Matt Bacon and Jesse Cannon chat with Rob McDermott about what it was like managing Linkin Park during their first several albums, and how they grew through community building activities and street teams. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E37
April 3 · 1 hr 14 min
Spotify Artist Profile Protection & Chappell Roan Fake Drama feat. GameboyJones
This week on My Point Four Cents, Andrew Southworth, Jesse Cannon and Dustin Boyer talk about Spotify's new artist profile protection feature and how Chappell Roan's recent drama may have been manufactured as a publicity stunt.The episode also features an interview with GameboyJones where they talk about microgenres and how he made his music go viral. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E36
March 26 · 50 min
Apple Music Launches AI Disclosure Tags
This week on My Point Four Cents, Andrew Southworth, Dustin Boyer and Matt Bacon talk about how Apple Music is adding AI disclosure tags and how China is now the 4th largest streaming country on Earth. The episode also features an interview wtih John McEntee of Incantation where they talk about the music touring landscape today and how its changed over time. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E35
March 19 · 1 hr 22 min
Why Labels Care More About Super Fans Than Virality
This week on My Point Four Cents, Dustin Boyer, Maddie Elyse, Andrew Southworth and Matt Bacon talk about how labels are no longer chasing TikTok virality, but instead focusing on super fans, and how to avoid getting scammed by artist and label service companies. The episode also features an interview with Sam Duboff, the Global Head of Marketing & Policy at Spotify, where he talks about how Spotify actually pays artists, how the 1,000 stream threshold works, the 2026 Loud&Clear report and more. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E34
March 12 · 1 hr 19 min
Spotify Is The Highest Paying DSP Now?
This week on My Point Four Cents, Matt Bacon, Dustin Boyer, Ryan Schutte and Andrew Southworth talk about Live Nation settling their anti-trust case and Spotify's 2026 Loud&Clear report. The episode features an interview with Morgoth Beatz to talk about his journey from playing guitar in metal bands to producing for artists like Juice WRLD and Machine Gun Kelly. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E33
March 5 · 1 hr 12 min
The Death of Spotify and Music Streaming?
This week on My Point Four Cents, Andrew Southworth, Matt Bacon and Dustin Boyer talk about a statement from Jimmy Iovine and article from Joel Gouveia that music streaming services are 'minutes away from being obsolete', how Suno users don't listen to music like normal people and some changes happening to the podcast. This episode features an interview with Eyal Levi (founder of URM Academy, Riffhard and guitarist of DAATH) where he discusses how music artists can succeed and how the industry has changed over time. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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