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My .4 Cents

My Point 4 Cents

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

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32 episodes
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Episodes 32

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October 31 · 1 hr 6 min
Troy Tittley Talks Lazy Content + The Best Marketing Hooks!
This week we have Troy Tittley guitarist and vocalist of Nuns of the Tundra who is also an expert music marketer. We talk about how lazy content can succeed, hooks that will make you pop off and then how to be a one person record label. Then behind the paywall we talk about SMS vs Email and Tiktok vs Instagram in 2026! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
October 23 · 1 hr 26 min
Ranking Music Marketing Strategies W/ Joshua Powell!
This week Joshua Powell joins the show for a round of "F***, Marry, Kill", then we talk about the state of physical media and how to book DIY shows. Plus we have a really insightful interview with Ronan from Boost Collective about their amazing platform! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
October 17 · 54 min
Why Is Everyone Mad At Distrokid?
This week on the pod we talk about the issues Distrokid is facing, how to get played on the radio and when not to drop. Then Matt interviews Dan Carucci about Tipify! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
October 9 · 51 min
How To Spy On Superstars Ads!
This week on the pod we’re talking about the potential death of user playlists on Spotify and how Qobuz and Spotify technically pay the exact same rate. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
October 2 · 49 min
Can Rock Bands Still Make It?
Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
September 25 · 1 hr 17 min
Did Spotify Secretly End AI Music?
Andrew Southworth and Dustin Boyer explore how Spotify secretly crushed AI music, and the Ed Sheeran drama. Plus Andrew interviews the founder of SubmitHub, Jason Grishkoff, where they talk about where SubmitHub fits in your music marketing stack, how they recently banned AI music from the platform and his advice for emerging artists. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
September 18 · 1 hr 2 min
Is Stella Lefty Ruining The Music Business?
This week on the pod we ask if Stella Lefty is ruining the music business, what the big problems are with music tech and Matt interviews Steve of Does it Doom about gear endorsements! It's a good one! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
September 10 · 1 hr 6 min
Should You Make Music Videos?
This week on the pod we ask if music videos are even worth it - and if you should book your own festival! We also have the good folks at Music Ally about the hard work they do as a music industry trade publication. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E53
September 4 · 1 hr 11 min
Music Marketing with $0 vs $10k+
In this episode of My Point 4 Cents Andrew Southworth, Matt Bacon and Rom Villarica talk about how music marketing changes from $0 to $10k and how marketing changes at different stages of your career. This episode also features an interview with Jason Lekberg where he talks about marketing and strategy for artists like Steel Panther and Gwar. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E52
August 31 · 1 hr 17 min
Catalog Acquisition And DIY Music! (With Joe Nelson of Trust Records)
We have Joe Nelson on the show to talk about his label Trust Records, catalog acquisition, packaging and DIY music. Andrew interviews Tim Weber, the founder of Groupd, where they talk about how artists should think about monetization, why most artists struggle with fan retention and how Groupd can help. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E52
August 21 · 1 hr 8 min
Artist Development and AI Music Legislation With John Strohm
Music Lawyer John Strohm joins the podcast this week with semi regular co host Ryan Schutte and Matt Bacon to talk about what artist development means, his success managing Abigail Rose and the future of AI Music Legislation! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E51
August 18 · 1 hr 15 min
How To Tour Better + Lessons from Australia's Music Scene!
This week on My .4 Cents we have special guest Raechel Whitchurch and talk tour booking and marketing, Australian music industry and so much more! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E50
July 31 · 1 hr 1 min
How streaming platforms ACTUALLY pay & What NOT to post on socials
This week on My Point 4 Cents, Andrew Southworth and Matt Bacon talk about how streaming platforms actually pay music artists, what NOT to post on social media as well as where music artists should run ads online. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E49
July 24 · 1 hr 7 min
How Musicians Can Grow On Instagram & The DistroKid Sale
This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk about what actually matters for organic content on Instagram, DistroKid getting acquired by a private equity company and how Playstation getting rid of physical discs matters for the music industry. The episode also features an interview with Troy Tittley (Nuns of the Tundra) where we talk about organic growth strategies for TikTok and other platforms, including which tactics and platforms work best right now for music artists. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E48
July 10 · 1 hr 24 min
How to go From Zero to Hit Song
This week on My Point 4 Cents Dustin Boyer and Andrew Southworth talk about what it takes to scale a song to be a 'hit song', and Tidal now automatically flagging and demonetizing 100% AI generated music. The episode also features an interview with legendary agent Jordan Burger, where he talks about why he doesn't want to sign your band. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Jordan on Instagram: https://www.instagram.com/jo2thabu Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E47
July 4 · 1 hr 18 min
How The Live Music World ACTUALLY Works
In this weeks episode of My Point 4 Cents, Andrew Southworth, Ryan Schutte and Matt Bacon talk about the different roles in live music, general concert promo and the drama around Stick Figure. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E46
June 25 · 49 min
Spotify's NEW Video Feature & How To See If AI Stole Your Music
In this episode of My Point 4 Cents Matt Bacon, Jesse Cannon and Andrew Southworth talk about Spotify's new video feature, and the new tool that you can use to see if AI platforms stole your music for training data. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents See if your music was stolen for AI training: https://www.theatlantic.com/technology/2026/06/dataset-free-music-archive/687336/ Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E45
June 4 · 58 min
Social Media Is DYING?!
This week on My Point 4 Cents Matt Bacon, Andrew Southworth and Dustin Boyer give as much music marketing advice as they can in under 1 minute, talk about why you shouldn't ask people to listen to your music, how to build lore around your music and if cover songs help or hurt your music career. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E44
May 29 · 1 hr 17 min
Spotify NEW AI Remix Feature and the END of Instagram Repost Pages
On this week's episode of My .4 Cents Dustin Boyer, Ryan Schutte, Andrew Southworth and Matt Bacon talk about Spotify & UMG's new AI remix / cover feature and the death of repost pages on Instagram. The episode also features an interview with Jadd Shickler (Blues Funeral Recordings, Magnetic Eye Records) talking about what record labels are looking for, the role of the label in 2026 and what it takes to build a scene. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E43
May 22 · 1 hr 20 min
What Meta Ad Campaigns ACTUALLY Work For Music Marketing?
This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk all about running Meta ads for music marketing. Including effective cheap ads, what content works best and the different types of campaigns that work for music. The episode also features an interview with Rom Villarica (AZKAL), the founder of Flowstage, a site and app that makes it easy for music artists to create content for social media and ads at scale. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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