

How He built a multi-million Dollar Business from Scratch ― PostHog's James Hawkins shares it all
Huge thanks to CAD Scene AI architecture, Jelly, PageAI, Toolfolio, Sentry, Shipixen, Horse Browser, PageUI, Crontap, Clobbr, Hunted.Space, Saventify RSVP for making this show happen! Inside PostHog’s Journey to $100M: Insights from co-CEO and mother of hedgehogs: James HawkinsIn this episode, we chat with James Hawkins (https://x.com/james406), the co-founder of PostHog! James shares how PostHog is growing in revenue, the unique ways they approach marketing and sales, and the importance of being open source and developer-focused. He also gives tips on hiring strategies and the critical role of product innovation. Plus, we discuss their plans for embracing AI and new products in the pipeline. As per youge: like, comment & subscribe! 🚀 00:29 In-Depth Presentation by James 01:22 Product Development and Customer Base 02:37 Support and Sales Team Evolution 07:11 Revenue Goals and Strategic Shifts 13:57 Marketing and Branding Strategies 27:00 Building and Validating New Ideas 32:10 Scaling Through User Recommendations 32:21 Balancing Data-Driven Decisions and Gut Feelings 32:57 Early Stage Product Focus: Debugging and Basic Analytics 34:18 Expanding Beyond Engineering: Marketing and Sales Tools 34:52 Building a Comprehensive Marketing Stack 36:01 Challenges and Strategies in Tool Development 40:37 Hiring Technical Founders: Pros and Cons 46:07 Trusting Developers and Embracing Chaos 58:37 AI Integration and Future Plans 01:05:41 We sing the Morning Maker Show song See transcripts and past episodes on morningmakershow.com Thank you to our sponsors - CAD Scene AI Architecture - Saventify


















