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More Than Makeup

Kellsie Bain

More Than Makeup with Kellsie Bain — real conversations about scaling a beauty business, treating yourself like a true entrepreneur, building a powerful brand, and everything that happens behind the scenes.

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  • 23 episodes
  • Avg 50 min
  • English

Episodes 23

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  • #11
    January 11 · 18 min

    4 Essential Marketing Tips to Grow Your Business in 2026

    Is your marketing strategy ready for 2026? In this episode of More Than Makeup, Kellsie Bain dives deep into the four essential marketing pillars every makeup artist needs to master to attract high-ticket bridal clients and build a powerful online presence. The industry is evolving, and simply posting a "before and after" is no longer enough to stand out. Kellsie shares her "marketing brain" secrets on why video is non-negotiable, how to transition from a makeup artist to a storyteller, and why your email list is actually a "gold mine" for your future business In this episode: 00:00 Introduction to the 4 Marketing Pillars for 2026 00:44 Pillar 1: Prioritizing Multi-Platform Video Content 05:10 Pillar 2: Personal Branding and Storytelling 10:17 Pillar 3: Nurturing Your Email List 12:53 Pillar 4: Collaboration and Community Building 15:08  4 Marketing Pillars to Grow Your Makeup Business in 2026 If you’re a millennial artist struggling with editing or trending audios, check out Kellsie’s course, The Beauty Edit, designed to make video creation uncomplicated and engaging. Link: https://kellsiebainmakeup.com/products/the-beauty-edit Discount Code: MORETHANMAKEUP Join Kellsie in Person! Kellsie is heading to New York and Toronto this April for a brand immersion and artistry masterclass. Come learn branding, content creation, and makeup skills in person. Tickets: Available at https://kellsiebainmakeup.com/collections/masterclasses In 2026, I will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below. Mentorship Waitlist

  • #10
    Dec 27, 2025 · 1 hr 10 min

    Breakthrough coaching call with Chloe Day

    In this episode, Kellsie Bain walks Makeup Artist Chloe Day through a real coaching call and mentorship session. Together, they dive into what it truly takes to build a sustainable, profitable beauty business — from online growth and positioning yourself confidently on social media, to handling online haters, hosting your very first masterclass, and everything in between. This is an honest, behind-the-scenes conversation filled with practical advice, mindset shifts, and real mentorship moments. Around the 50-minute mark, Chloe experiences a major breakthrough that will resonate with any artist who has ever felt stuck or unsure of their next move. This is a longer episode, but it’s packed with value from start to finish — make sure you listen all the way to the end. In 2026, Kellsie will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below. Mentorship waitlist: https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB Chloe Day Instagram: https://www.instagram.com/chloedaymua/

  • Dec 21, 2025 · 59 min

    From assistant to a six figure bridal business - with Claire Jamieson

    In this episode of More Than Makeup, host Kellsie Bain sits down with her former assistant Claire Jamieson to discuss Claire's journey from being an assistant to becoming a successful bridal makeup artist and educator. They reflect on their experiences working together, the importance of work ethic, and the challenges faced in the makeup industry. Claire shares her insights on achieving six-figure success, launching masterclasses, and the realities of creating digital products. The conversation emphasizes the significance of persistence, professionalism, and the power of reflection in personal and professional growth. Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses https://kellsiebainmakeup.com/products/the-masterclass-manual Toronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion NYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersion Global Glam Course: Linked here Bridal Makeup Masterclass: Linked here

Showing 21–23 of 23 episodes