Momentum

April Dunford: The Positioning Mistakes That Kill B2B Deals - Momentum #6

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com April Dunford is the world's leading expert on B2B positioning and the author of Obviously Awe...

What Product-Led SEO REALLY means

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Google is dead. Everyone will use LLMs. Eli Schwartz disagrees and he explains why. In this...

The one-person marketing team (with AI) - Kieran Flanagan, SVP Marketing @Hubspot - Momentum #5

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Kieran Flanagan is SVP Marketing, AI & GTM at HubSpot, comes from a software engineering b...

The Anti-Acquisition Channel: When Community Becomes the Product

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Most B2B communities are dead Slack groups. Dave Gerhardt built one that people actually pay f...

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Why Most B2B Communities Die (Dave Gerhardt, founder Exit Five) - Momentum #4

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Dave Gerhardt is the founder of Exit Five, a paid community of B2B marketing professionals, an...

How to Build a Content Engine That Creates Demand

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, Alice de Courcy (ex-CMO at Cognism) breaks down how she shifted from lead gen...

The First-Time CMO Playbook (Alice de Courcy, ex-CMO at Cognism) - Momentum #3

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Alice de Courcy spent 7 years as CMO at Cognism, scaling the company from 3M to nearly 100M AR...

AI is the new Top of Funnel

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, Eli Schwartz (SEO expert, author of Product-Led SEO) breaks down why the mark...

The Contrarian's Guide to SEO in the Age of Al (Eli Schwartz) - Momentum #2

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Eli Schwartz is the author of Product-Led SEO, the book that reframes how companies should thi...

AI and the future of websites

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com In this extract, Adrian Rosenkranz (CRO at Webflow) shares the data that is redefining the rol...

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Is the Website Dead? Webflow’s CRO on AI Search & Zero-Click (Adrian Rosenkranz, CRO @Webflow) - Momentum #1

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com The web is changing faster than any marketing team can anticipate. Here's how to respond. Adri...

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Building an Enterprise Marketing Playbook (Christelle Arquié, Head of Marketing @PayPal) - Momentum #0

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com Christelle Arquié, 15 years in B2B marketing, from Talentsoft to Adyen, Libeo, and now Head of...