Measure Twice, Cut Once

Susan Smith

....and other life and business lessons learned from quilting. Makers have stories! And crafters have skills!

In these casual chats and interviews, I (often with a guest) talk honestly about creativity. The joy, and hope, and even healing it can bring, and the businesses we can build doing the things we love.

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110 episodes
Updated May 14, 2025

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May 14, 2025 · 18 min
Why I Created the Free Motion Quilting Masterclass
Send a text In this episode, I share the story behind my Free Motion Quilting Masterclass, explaining how I discovered my passion for longarm quilting and developed techniques to help others master freehand quilting without patterns or templates. Resources Mentioned: Free Motion Quilting Masterclass: Available at stitchedbysusan.com under the "Learn" tab YouTube Channel: "Stitched by Susan" featuring live quilting demonstrations on select Fridays Pinterest: "Stitched by Susan" with a board called "My Gallery, Edge to Edge" showcasing quilting designs Special Offers: Cozy Earth bamboo sheets: 40% off with code "MEASURE" at cozyearth.com Registration for the Free Motion Quilting Masterclass opens twice yearly (currently May 2025) Six weeks of bonus live sessions with Susan for new class participants About the Free Motion Quilting Masterclass: Comprehensive training for domestic and longarm machines Teaches over 25 specific quilting designs Focuses on practice methods to advance skills Teaches thought processes to create original designs Especially helpful for quilters intimidated by freehand work Emphasizes affordable "edge-to-edge" designs for everyday quilts Upcoming Events: Live, informal sessions on YouTube throughout May 2025 New "KNOT of Freehand Quilters" group launching soon Connect with Susan: Website: stitchedbysusan.com YouTube: Stitched by Susan Pinterest: Stitched by Susan Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
May 7, 2025 · 37 min
Meet Blair Stocker of Wise Craft Handmade
Send a text In this episode, Susan interviews Blair Stocker of Wise Craft Handmade, discussing Blair's unique approach to color and value in quilt making, her journey as a crafter, and her revival of the vintage stitching technique called "chicken scratch." About Blair Stocker Blair is known for her creative approach to scrappy quilts, focusing on value rather than strict color theory. She comes from a background in apparel design and fashion merchandising, bringing a unique perspective to quilt making. Key Topics Discussed The Ruby Ruler A multi-purpose tool Blair created in 2017 Functions as both a cutting ruler and a value viewer Uses red film technology similar to what landscape painters and photographers use Helps quilters see value contrast (the "sunshine and shadow") in fabric selections Alternative to the black-and-white photo technique for assessing value Resources Mentioned Wise Craft Handmade website Blair's Block of the Month programs The Ruby Ruler for color value assessment Blair’s first book - Wise Craft: Turning Thrift Store Finds, Fabric Scraps, and Natural Objects into Stuff You Love Sponsor The episode is sponsored by Susan's Free Motion Quilting Masterclass, an on-demand course for m Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Apr 30, 2025 · 17 min
The Sweet Spot Between Excellence & Efficiency
Send a text In this episode, I discuss how excellence and efficiency can coexist in creative entrepreneurship. Episode Highlights: Finding the balance between providing excellent service and maintaining profitability The difference between excellence and perfection Creating a "sweet spot" where excellence and efficiency intersect The importance of developing signature techniques and systems Key Insights: Excellence means quality work without getting trapped in perfectionism Efficiency requires developing systems, signature techniques, and time management Tracking time helps establish fair pricing and improves profitability Batch processing tasks (client meetings, invoicing) increases productivity Developing expertise in a limited set of designs/offerings creates both quality and speed Resources Mentioned: Machine quilting for beginners course YouTube live stream playlist for quilting shortcuts Pricing spreadsheet for quilters: stitchedbysusan.com/pricing Sponsor: Cozy Earth bamboo sheets - Use code "MEASURE" for 40% off at cozyearth.com Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Apr 23, 2025 · 33 min
Meet Erynn Truexx: The Creative Mind Behind The Panto Shop Revival
Send a text In this episode, I speak with Erynn Truexx, the creative force behind True Threads Quilting and The Panto Shop. The conversation explores Erynn's journey as a quilter and entrepreneur, focusing on her experience with longarm quilting and her recent acquisition of the Panto Shop, a digital pantograph marketplace. Key Topics Discussed Erynn's introduction to quilting through the Modern Quilt Guild and QuiltCon Her experience working with Innova at quilt shows The acquisition and revitalization of the Panto Shop Explanation of pantographs and digital quilting designs The challenges and benefits of different pantograph designs Erynn's vision for elevating edge-to-edge quilting designs Her experience creating a Chicago jacket from a quilted project Organization systems for quilting materials and projects Special Offer Erynn is offering podcast listeners 20% off their entire order at the Panto Shop. Use code SBS20 at thepantoshop.com Pearls of Wisdom Erynn shared two important pieces of advice: "Take imperfect action" - Don't wait for things to be perfect before moving forward "Perfection doesn't exist" - Focus on the journey and continuous improvement rather than an unattainable perfect state Additional Resources The Panto Shop - Digital pantograph marketp Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Apr 16, 2025 · 18 min
The Courage to Learn New Things
Send a text In this episode of Measure Twice, Cut Once, I explore the process of learning new skills and capabilities, both in quilting and in business. I share personal stories about taking on challenging projects—from creating a quilt from vintage blocks to building an online course business—and break down the four stages of growth: courage, commitment, capability, and confidence. This episode offers practical insights for anyone looking to expand their creative skills or transform their passion into a profession. Note: Some links below are affiliate links, which means that if you use them to purchase the product, I'll earn a small commission at no extra charge to you! Key Points My experience with the "Ava" quilt challenge and how it prepared me for bigger challenges The Four C's Formula by Dan Sullivan: Courage, Commitment, Capability, and Confidence The importance of giving yourself permission to be a beginner and take time to learn Why celebrating small gains and progress is essential for growth Resources Mentioned The Four C's Formula by Dan Sullivan: Link to booklet The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy Sponsor This episode is sponsored by Susan's Free Motion Quilting Masterclass, an on-demand comprehensive course for mastering freehand quilting skills and design decisions. Learn more at stitchedbysusaon.com/learn. Questions for Reflection What vision are you holding that's bigger than your current skills? What would taking the first step of courage into something new look like for you today? How can you better celebrate your small gains and progress? Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Apr 9, 2025 · 32 min
Sarah Becvar: Threading Stories Through Fabric & Cards
Send a text In this episode, I welcome Sarah Becvar, a textile artist from England with over 20 years of experience creating machine embroidered textiles and greeting cards. Sarah shares her unique technique for creating beautiful machine embroidered cards and offers practical advice for listeners interested in trying this creative art form. Sponsored By Cozy Earth Bamboo Sheet Set - Use code MEASURE for 40% off About Sarah Becvar Based in England 20+ years experience (approaching 24 years) in textile arts and card making Creates machine embroidered textiles and greeting cards Offers in-person workshops at her home studio More information can be found on her website at sarahbecvardesign.com Current Projects Spring-themed floral notecards featuring: Daffodils Primroses Bluebells Lily of the Valley (May birth flower) Cards inspired by: Flowers around her studio Wildflowers from country walks with her dogs Garden flowers (especially dahlias in summer) Sarah's Card-Making Process Begins with simple line sketches to plan composition Selects small-print fabrics (tiny designs add interest to the finished product) Cuts small fabric pieces without templates Arranges fabric pieces on card to plan placement Uses freehand machine embroidery technique directly on card Sews around fabric pieces while holding them in place with fingers Writes flower names on cards using pencil for a subtle, sophisticated look Oft Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Apr 2, 2025 · 32 min
Amy Lollis: Breaking Free from Creative Burnout & Finding Joy Again
Send a text In this episode, I welcome Amy Lollis, a quilt pattern writer, fabric designer, podcaster, crocheter, and Oklahoma homeschool mom. About Amy Lollis Quilt pattern writer, fabric designer, podcaster, crocheter Oklahoma homeschool mom Creator behind Amy Lollis Creative Unofficial motto: "Make every day just a little bit more magical" Topics Discussed No-Spend Challenge: Amy discusses her current 365-day no-spend challenge, designed to get off the "hamster wheel" of constantly buying the newest fabrics and tools Industry Pressures: Insights into the pressure of keeping up with trends and how the quilting industry changed during and after COVID Business Evolution: Amy shares her journey from brand "Happy Hippie Studio" to her current more authentic approach Fabric Industry Inside Look: Amy's experience working on a contract basis within the fabric industry and seeing how things work behind the scenes First-Year Business Mistakes: Lessons learned about authenticity, simplifying processes, and avoiding burnout Pattern Testing: Why Amy decided to stop using pattern testers and how she simplified her pattern development process Homeschooling Reality: An honest look at balancing homeschooling with running a creative business Managing Depression: Amy's candid discussion about dealing with depression and PMDD while running a creative business Where to Find Amy Instagram: @amylolliscreative Website: www.amylollis.com Sponsored By Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Mar 26, 2025 · 18 min
15 Quilting Tools Hiding in Your Hardware Store
Send a text In this episode, I explore unconventional and budget-friendly quilting tools that can be found at your local hardware store. As part of Season 5's focus on building a creative business, this episode offers practical tips for quilters looking to save money while enhancing their craft. Hardware Store Quilting Tools: Tools Section: Magnetic Bowls - Deeper than typical pin dishes, perfect for holding pins, especially heavy-duty long arm pins Magnetic Bars - Used to secure quilt tops when floating them on a long arm machine Telescoping Magnetic Handles - Great for retrieving dropped pins or reaching into tight spaces Scissor Sharpeners - For extending the life of all-purpose scissors (not recommended for high-quality sewing shears) Small Inspection Mirrors - Helpful for checking the bobbin area or viewing the back of a quilt without flipping it Paint Department: 6. Painter's Tape - Susan's "all-time winner" for marking boundaries, creating guides, securing loose seams, and making cutting jigs 7. Rubber Mallet - Perfect for flattening bulky seams that won't fit under machine feet, also useful for snaps and grommets Measuring Section: 8. Yardstick - Longer than typical quilting rulers, useful for holding side clamp straps at the long arm machine Storage & Organization: 9. S-Hooks - Great for hanging rulers on pegboards or temporarily displaying quilts 10. Wire Shelving with Wheels - Space-saving storage that can be rolled when needed 11. Snap-Together Storage Bins - Perfect for organizing small supplies like seam rippers and marking tools 12. Mesh Drawer Organizers - Good for visible storage of color-organized scraps 13. Closet Organization Hardware - For storing batting rolls using closet rails and PVC pipe Lighting: 14. LED Stick-On Lights - For additional task lighting under machines - Tip: Use a floor lamp with adjustable neck for "quilting by shadow" on dark or busy prints Building Materials: 15. Plexiglass Sheets - For auditioning quilting designs wit Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Mar 19, 2025 · 19 min
Engagement Magic: it Starts With a Story
Send a text In this episode, I explore the power of storytelling in newsletters and email marketing for creative entrepreneurs. She shares how incorporating personal stories can dramatically increase engagement, build connection with subscribers, and transform newsletters from dreaded tasks into effective business tools. Want to learn how to write story based emails for yourself? Bill Mueller has one of the best courses to learn how! For more information, visit his website. ** **Note: Some links in this episode are affiliate links which means that if you use the link and purchase the product or service, it won't cost you more, and I'll earn a little commission. It's a great way to support the podcast! 00:00 Welcome to Season Five: Behind the Scenes of Creative Entrepreneurship 01:06 The Power of Stories in Newsletters 02:21 Engaging Your Audience with Personal Stories 06:16 The Art of Story Transition in Emails 12:01 Practical Tips for Adding Stories to Your Newsletters 14:16 Overcoming Common Objections to Storytelling 16:20 The Benefits of Storytelling in Business 17:22 Final Thoughts and Encouragement Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Mar 12, 2025 · 32 min
Carina Gardner: A Creative Dynamo
Send a text In this episode, Susan welcomes Carina Gardner, a renowned fabric designer and CEO of multiple companies. Carina, who has designed fabric for Riley Blake Designs, dies for Silhouette, host of the Make and Design Podcast, creater of Design Suite, and is the founder of the University of Arts and Design, shares her journey and strategies for building a thriving creative business. The episode covers Carina's latest exciting project, her new office 'the barn,' and its role in her content creation and family life balance. Carina also delves into the significance of niche marketing, follower engagement, and the real metrics of success. She discusses her approach to content creation and her notable achievement of founding the University of Arts and Design, offering comprehensive design and business education. Carina emphasizes listening to her community, pivoting based on needs, and the importance of impactful time management. Packed with actionable advice and inspiring stories, this episode is a must-listen for aspiring creative entrepreneurs. 01:04 Introducing Carina Gardner 02:26 Balancing Family and Business 07:29 Content Creation Strategies 12:21 The Importance of Niche and SEO 18:48 Design Suite and University Programs 26:51 Building a Lasting Legacy 30:10 Final Thoughts and Farewell Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Mar 7, 2025 · 50 min
Snippets from QuiltCon 2025
Send a text Join me at QuiltCon 2025 in Phoenix, Arizona! I had the pleasure to speak with vendors, attendees and teachers, and recorded them to share with you. Find out more about them below: Hollyann of String and Story Website - https://www.stringandstory.com/ Kristin of Laurastar Website - https://www.laurastar.com/ Lorelai Kueker of Pigs in a Blanket Quilting Website - https://www.pigsinablanketquilting.com/ Cheryl Koranda - Longarm League Website - https://www.longarmleague.com/ Natalie of OESD Website - https://oesd.com/ Amy Chappell Website - https://amerooniedesigns.com/ Karlee Porter Website - https://www.karleeporter.com/ Elizabeth deMoo of Brown Bird Designs Website - https://brownbirddesigns.com/ Enjoli Strait with BERNINA Website - https://www.doodlequiltingstudio.com/ Sew Becca - Website - https://sewbecca.com/ Melissa Renfrey of Storyteller Stitchery Website - https://storytellerstitchery.com/ Chelsie of Pink Door Fabrics Website - https://www.pinkdoorfabrics.com/ Blair Stocker W Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Mar 5, 2025 · 39 min
Navigating Creativity, Business, and Life with Amy Smart
Send a text In the latest season of 'Measure Twice, Cut Once,' we dive into the world of creative entrepreneurship and quilting. Join me as I welcome Amy Smart, of Diary of a Quilter, a well-established quilter and fabric designer for Riley Blake Designs. Amy and I discuss her journey from blogging to designing fabric, the evolution of her business, her strategies for maintaining balance, and insights on the quilting community's changes over the years. Learn practical tips for managing a creative business, the importance of taking breaks, and the benefits of outsourcing. Plus, hear about Amy's inspiring trip to Mexico City and her upcoming fabric line with Riley Blake Designs, 'Mary Catherine.' It's an episode packed with valuable lessons for both aspiring and seasoned creative entrepreneurs. Visit Amy at the following places: Instagram YouTube Facebook 00:00 Introduction to Season 5 01:03 Guest Introduction: Amy Smart 02:19 Current Projects and Business Insights 04:08 The Evolution of Blogging and Social Media 09:33 Balancing Business and Personal Life 20:30 Outsourcing and Delegation 22:59 Becoming a Fabric Designer 28:17 Inspiration from Mexico City 34:46 Conclusion and Farewell Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Feb 26, 2025 · 31 min
Join the Journey: Quilting Adventures with Tour Host Kim Caskey
Send a text In this episode, I welcome world traveler Kim Caskey to the podcast. You can find out more about her from her website at www.kimcaskey.ca and more about her world tours at www.kimcaskey.ca/tours as well as on Facebook and Instagram. Kim has the enviable job of coordinating and organizing textile tours around the world, including Ireland, Scotland, France, England, Wales, Japan, France, and Italy. Kim frequently likes to tie in quilt festivals into these tours, as these are great ways to explore the different styles and subjects of the quilts of the world. I'm excited to announce that I'll be joining Kim on her July 2025 Birmingham London Tour! Kim's cohost will be Paula Rafferty, an Irish quilter, who is a certified judge, and part of the tour will include her guiding the tour participants through the Birmingham Quilt show through the winning quilts through a judge's eye. In September of 2025, Kim will be joining special guest Pam Holland in Australia! Several special guests in Australia will include Jen Kingwell and Kathy Doughty. Visit my blog to download the brochures 00:00 Introduction to Season 5 01:07 Guest Introduction: Kim Caskey 02:27 Quilting Tours Around the World 05:02 Upcoming Birmingham and London Tour 13:35 Exploring the Australia Tour 15:01 Kim's Journey into Quilting 26:14 The Art of Custom Quilting Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Feb 19, 2025 · 9 min
Collaboration Over Competition
Send a text In this episode, I emphasize the importance, as I see it, of collaboration over competition. It's a beautiful thing when our quilting community shares knowledge, celebrates others' successes, and seeks help without fear. I advocate for giving proper credit to original ideas and designs, ensuring a supportive and vibrant and sustainable creative industry. Tune in to learn how generosity can form a strong foundation for a prosperous, creative business. When we work together, it not only improves our projects but improves the entire community! 00:00 Introduction to Season 5 01:03 The Power of Collaboration in Quilting 02:20 Overcoming the Fear of Sharing 03:58 Honoring Originality and Giving Credit 05:27 Fostering a Collaborative Community 07:16 Conclusion and Call to Action Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Feb 12, 2025 · 39 min
Crafting Your Success Story: A Heart-to-Heart with Business Coach Tracy Beavers
Send a text Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Feb 5, 2025 · 17 min
Profitable Quilting - A Step by Step Pricing Guide
Send a text In Season 5 of Measure Twice, Cut Once, the focus shifts to the business side of quilting and creative entrepreneurship. The season aims to share personal experiences and host guest discussions on building a thriving creative business. The opening of the episode introduces Heather from PurpleHobbies.com, who designs custom 3D printed sewing tools. My favorite is the binding third hand. But whether you want to organize your bobbins, or find the perfect pin holder, or tag and label your quilt in progress, her custom tools are like having a secret weapon in your crafting arsenal. Use the code SBS15 for 15% off any items in her online store. Head over to PurpleHobbies.com and see how Heather is bringing innovation right to your crafting table. If you haven't had a chance to, listen to Episode 94 of Measure Twice, Cut Once with Casey Brown. The core topic for this episode explores the fair pricing of creative work, emphasizing the need to value the experience and skills artisans bring to their projects. Practical advice is given on calculating hourly rates and overhead costs, supported by a spreadsheet provided to help listeners price their work accurately. The episode also highlights common overlooked costs and offers a challenge to track all aspects of a project for better pricing evaluation. Grab your pricing calculator spreadsheet here. 00:00 Welcome to Season 5 01:04 Introducing PurpleHobbies.com 01:57 The Art of Pricing Your Work 06:27 Understanding Overhead Costs 09:01 Practical Pricing Strategies 13:58 Tracking Your Time and Costs 16:12 Final Thoughts and Challenge Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Jan 29, 2025 · 37 min
Fearless Pricing for Makers: Setting Rates That Match Your Skills, with Casey Brown
Send a text Creative Entrepreneurship and Pricing with guest Casey Brown In this episode of Measure Twice, Cut Once, I introduce to you my special guest Casey Brown, a pricing expert and author of 'Fearless Pricing' and founder of Boost Pricing. Casey's TED Talk can be viewed here. Casey talks about helping artisans command the prices they deserve and shares insights on pricing, valuing one's work, and building confidence as a creative entrepreneur. The discussion covers practical steps for setting price floors and ceilings, overcoming the fear of pricing, and improving negotiation skills. This episode aims to empower creatives to confidently monetize their crafts while staying true to their passion. Interested in learning more about Cleft Care International? You can do so here. 00:00 Welcome to the New Season 00:29 Introducing the Season's Focus 01:29 Meet Casey Brown: Pricing Expert 02:40 Diving into Pricing Strategies 10:25 Understanding the Floor and Ceiling in Pricing 18:01 Building Confidence in Your Value 31:32 Casey's Inspirational Journey 34:31 Conclusion and Farewell Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Jan 22, 2025 · 16 min
Threading the Needle: Balancing Creative Passion with Entrepreneurship
Send a text In the new season of Measure Twice, Cut Once, I'll be delving into the behind-the-scenes of building a creative business. The season features personal experiences and guest interviews about navigating creative entrepreneurship. I'll shares my creative journey of turning a quilting hobby into a thriving business, sparked by the challenges of the 2020 pandemic. Despite the demands of the business side, I'll emphasizes maintaining the joy of the craft, balancing creativity with necessary online presence, and learning new skills. This season is designed for those dreaming of starting a creative business or interested in the intersection of passion and profession. 00:00 Welcome to the New Season 00:29 A New Direction: Creative Entrepreneurship 01:29 Reflecting on My Creative Journey 02:09 From Hobby to Business: My Quilting Story 03:33 Building a Digital Presence 04:56 Balancing Hobby and Business 08:49 Social Media: A Double-Edged Sword 11:45 Looking Ahead: Prioritizing Joy 13:14 Final Thoughts: Finding Your Balance Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Jan 15, 2025 · 33 min
The Art of Creative Gatherings: How the 'Retreat Queen' is Stitching Together Community
Send a text Exploring Creative Entrepreneurship and Quilting with Tabatha Smith In this episode of 'Measure Twice, Cut Once,' I welcome Tabatha Smith, also known as the Quilt Retreat Queen. Tabatha discusses her journey of building a successful quilting business and the upcoming Quilted! Summit, a virtual event featuring 25 speakers sharing insights about quilting and creative business endeavors. The episode delves into her retreat center, Camellia Palms, her Quilt Queens Membership how it helps quilters finish their UFOs (unfinished objects), alongside discussing trends in the quilting industry. Be sure to grab your FREE ticket to Quilted! The Virtual Summit Yazzii Bags - https://yazzii.com/ Quilt Retreat Queen's Instagram Feed Camellia Palms Instagram Feed 00:00 Welcome to the New Season 01:29 Introducing Tabitha Smith: The Quilt Retreat Queen 02:50 Exciting Events and Summits 06:13 The Joy of Hosting Retreats 09:09 Quilt Retreat Center Features 13:39 Memberships and UFO Challenges 18:10 Creative Freedom and Letting Go 22:50 Business Partnership and Social Media 25:02 Trends in Quilting 28:23 Conclusion and Final Thoughts Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills? Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation. For more information and to sign up, visit our website. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials
Jan 8, 2025 · 12 min
Better Than Resolutions? How a Not-To-Do List Makes Room for What Really Matters
Send a text The Power of the Not To-Do List in Creative Entrepreneurship In season five of Measure Twice, Cut Once, the focus shifts to the behind-the-scenes world of quilting and creative business building. I'll share personal experiences and strategies for turning a passion into a profession, emphasizing the importance of a 'not to-do list.' This approach prioritizes conscious decisions on what to avoid to maintain focus and achieve goals efficiently, without sacrificing joy. The episode covers practical methods for managing time, reducing overcommitment, and maintaining creativity, providing valuable insights for aspiring and established creative entrepreneurs. 00:00 Introduction to Season Five 01:40 The Power of the Not-To-Do List 02:57 Real-Life Examples of Not-To-Do Lists 07:58 Daily Habits and Boundaries 10:57 Conclusion and Final Thoughts Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Support the show ------------------------ If you enjoyed this episode, please consider leaving a rating and review here. Resources: ADVANCE, my monthly subscription membership FREEHAND QUILTING MASTERCLASS, an on-demand comprehensive course ALL-OVER FEATHER, sign-up for a FREE quilting class And here's where you can find more of my work: YouTube - LIVE & UNSCRIPTED episodes Website - for more information on classes and quilting services Facebook - current projects and photos Instagram - current projects and photos Pinterest - photo galleries and tutorials