transcript
show notes
I met Greg Potapenko at Military Creator Con 2026. His Tactical Snack Packs were key to getting through the long days, and I wanted to learn more. Greg is a Canadian Army veteran and founder of Tactical Snacks. He talks with me about military service, entrepreneurship, and what happens when you take the skills developed in uniform and apply them to a new mission. Greg served 23 years in the Canadian Army, retiring as a warrant officer before transitioning into the business world. Like many veterans, leaving the military did not mean he was finished serving. Instead, Greg found a new way to support the military and first responder communities through entrepreneurship. We talk about the story behind Tactical Snacks, a healthier snack brand created with military personnel and first responders in mind. Greg wanted to build something that was not just about food. Tactical Snacks is also about morale, connection, and creating a brand that understands the people it serves. Greg also brings extensive experience in digital marketing and business acquisitions to the conversation. We discuss what he's learned about entrepreneurship, why staying focused matters when building a business, and the importance of creating a community around your mission instead of simply trying to sell a product. What I especially enjoyed about this conversation is how Greg has taken the leadership, discipline, and mission-focused mindset developed during 23 years of military service and carried those qualities into his next chapter. And he's just getting started. Greg shares his plans to continue growing Tactical Snacks, including the goal of bringing the brand onto U.S. military installations through the AAFES system. From Canadian Army warrant officer to veteran entrepreneur, Greg's story demonstrates that leaving the military doesn't mean leaving the mission behind. Sometimes it simply means finding a new way to serve.
