Matt Report

Should Hosting Companies Own WordPress Products?

Follow my WordPress newsletter https://thewpminute.com/subscribe Read the full post here: https://thewpminute.com/?p=24822 ★ Support this podcast ★

WordPress isn't lying, you're lying to yourself.

Follow my WordPress newsletter https://thewpminute.com/subscribe Maybe people should spend more time talking about why they stick around profiting off of WordPress rather than just the negatives. ★ Support this podcast ★

You won't build software; it will appear.

Follow my WordPress newsletter https://thewpminute.com/subscribe In the race to forecast the fate of software, pundits are overlooking the operating system. People won't become app builders in the traditional sense, the software will simply appear. Users will create and customize apps for their company, their families, and for themselves based on their needs. Or not, because who the hell can predict any of this stuff. Here are my thoughts, anyway. My side bet with Justin https://bsky.app/profile/justinjackson.ca/post/3mhjgd65f6k2j Jason's thread https://x.com/jasonfried/status/2035074613773050266?s=20 ★ Support this podcast ★

Our FREE Course Will Help You Land More WordPress Customers

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, I’m sharing something new we’ve launched at The WP Minute: a free course called Hire Smart & Scope Right: How to Plan Your Next Website Project Built on WordPress The course is designed to help businesses make better decisions before starting a WordPress project. It’s not about which plugins or themes to use. It’s about the fundamentals—planning, communication, budgeting, and understanding what success actually looks like for a website. If you run a WordPress agency or freelance business, you might find this especially useful to share with prospects. It walks potential clients through the kinds of questions they should be asking before hiring someone to build their site. I created this alongside Eric Karkovack, and it pairs nicely with our other free course on choosing the right WordPress hosting. Together, they’re part of our effort at The WP Minute to help people have a better experience with WordPress through education. Both courses are free thanks to our pillar sponsors, and you’ll get a certificate when you finish. If you take the course, I’d love to hear your feedback. Links Hire Smart & Scope Right: How to Plan Your Next Website Project Built on WordPress https://thewpminute.com/courses ★ Support this podcast ★

My take on accountability, Woo, AI, and the rest of 2026

Follow my WordPress newsletter https://thewpminute.com/subscribe Matt kicks off 2026 with thoughts on new WP Minute initiatives, WordPress opportunities in the AI era, and where he sees the biggest potential for agencies and freelancers this year. Free Course Launch: Pricing & Scoping WordPress Projects Taught by Eric Kovac (30 years in web development) Covers project requirements, agency selection, and client communication Useful for freelancers learning to scope projects and for clients understanding what agencies need Available at thewpminute.com/courses Accountability Cohort Program Six-week program for freelancers and agency owners Group check-ins, goal-setting, and peer support Designed to build momentum for growing your business in 2026 Apply at thewpminute.com/accountability-intake WooCommerce as the Big Opportunity Matt's theory: SaaS platforms like Shopify, Webflow, and Wix may feel AI's impact first as licensing costs rise and get passed to customers. This could drive businesses toward WordPress and WooCommerce for more flexibility and control. Rethinking the Agency Model Basic code, wireframing, and brainstorming increasingly assisted by AI Opportunity lies in becoming a strategic partner, not just a technical vendor Critical human thinking and industry expertise become more valuable AI Cost Predictions Expect AI subscription costs to rise significantly—Matt predicts plans like Claude Code Max could double to $400/month or higher as companies face the real economics of frontier models. Reality Check on AI Despite using AI tools daily for plugins and experiments, Matt notes the technology isn't fully there yet. His example: Claude built a landing page but put "2024" in the footer—a small error that raises questions about reliability on more complex tasks. Links Courses: thewpminute.com/courses Newsletter: thewpminute.com/subscribe Accountability Program: thewpminute.com/accountability-intake ★ Support this podcast ★

Popping the WordPress Bubble

Follow my WordPress newsletter https://thewpminute.com/subscribe Someone said they were leaving WordPress for AI. Others said there's a WordPress bubble. Now I'm jumping in with comments. Enjoy! 00:00 Introduction and Context 00:54 Debating WordPress's Versatility 02:50 WordPress in the Agency World 05:43 AI and WordPress: A Complex Relationship 10:30 The Essence of Open Source 13:50 Continuity and Client Assurance 19:17 AI's Limitations and Future 21:38 Conclusion and Final Thoughts ★ Support this podcast ★

Longevity & Finality in WordPress

Follow my WordPress newsletter https://thewpminute.com/subscribe Matt discusses the concept of WordPress longevity, touching on his personal journey, the friendships he's made, and how he navigates imposter syndrome within the community. He reflects on the importance of creating sustainable content and the evolution of his projects, all while contemplating the future of WordPress and its community. ★ Support this podcast ★

State of the Word 2025: It's A Vibe

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WordPress content creators buying YouTube views

Follow my WordPress newsletter https://thewpminute.com/subscribe Join me as I reflect on 18 years of dedication to WordPress Media, the WP Minute's professional journey, and the challenges faced from industry practices like purchased YouTube views. Learn about our omnichannel approach, spotlighting successes with team members like Eric and Toby, and the importance of genuine content creation. Discover how we've built a thriving community and the value of true engagement in the WordPress space. 00:00 Introduction and Personal Background 01:03 Challenges in WordPress Media 03:52 Building the WP Minute 04:59 Achievements and Team Growth 08:11 Professionalism and Sponsorship 12:47 Community Engagement and Final Thoughts ★ Support this podcast ★

Finding meaning in AI

Follow my WordPress newsletter https://thewpminute.com/subscribe We are talking about finding meaning in AI. Also I launched a plugin called PodLoom to connect your Transistor.fm account up to WordPress. ★ Support this podcast ★

We need to get serious

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, we dive into the evolving WordPress landscape, particularly for business owners—whether you're running an agency, freelancing, or part of a SaaS venture. Explore the shift from a tightly-knit, open community to a more business-focused, competitive environment. 00:00 Introduction and Personal Reflection 00:31 The Changing Dynamics of the WordPress Community 01:56 Business Focus in the WordPress Space 03:35 Economic and Legal Influences 04:27 Technological Shifts and AI Impact 05:22 Sustaining Long-Term Success 05:55 Final Thoughts and Call to Action ★ Support this podcast ★

Why WordPress hosting is important

Follow my WordPress newsletter https://thewpminute.com/subscribe We’ve launched our first course at The WP Minute WordPress Hosting Decoded. It’s a free, professional guide that helps freelancers and agency owners make smarter decisions about the hosting platforms they choose for their client projects. This course has been years in the making. It’s built for anyone who works with WordPress, from newcomers trying to understand hosting basics to agency teams that want to level up their technical awareness and client communication. The goal is to help you avoid common pitfalls, make better strategic choices, and deliver more reliable sites for your clients. Alongside the course, we’ve included a WordPress Hosting Calculator to help you evaluate client requirements and choose the right hosting tier. It’s not about promoting specific providers. It’s about empowering better decisions that improve your clients’ long-term experience with WordPress. Key Takeaways WordPress Hosting Decoded is a free professional course for freelancers and agencies. Includes a hosting calculator to match client needs with hosting types. Perfect for onboarding or training project managers, sales staff, or new team members. Focused on education and strategy, not product promotion. Important Links WordPress Hosting Decoded Course Agency Action Podcast Vote for The WP Minute at the WP Weekly Awards ★ Support this podcast ★

The ratio of money to AI performance is wrong

Follow my WordPress newsletter https://thewpminute.com/subscribe In this conversation, Matt Medeiros discusses the dual nature of AI, expressing both excitement and skepticism. He highlights the consolidation of power in the AI industry, questioning the sustainability of current business models and the potential for an over-hyped bubble. He reflects on the implications of AI in content creation and the challenges of relying on AI-generated outputs. Ultimately, he emphasizes the need for a more thoughtful approach to AI's integration into business and society. https://www.youtube.com/@wpminutepodcasts/ https://blog.samaltman.com/sora-update-number-1 ★ Support this podcast ★

Hiring for Marketing is HARD

Follow my WordPress newsletter https://thewpminute.com/subscribe In this conversation, Matt discusses the evolving landscape of marketing roles, particularly the distinction between specialists and generalists. He expresses concerns about job postings that require a wide range of skills, suggesting that such roles may dilute the concept of specialization. He emphasizes the importance of brand representation and the challenges brands face in hiring individuals who can authentically convey their message. Additionally, he highlights the necessity of a human touch in content creation, especially in an age dominated by AI-generated content. Takeaways Marketing roles are increasingly labeled as specialists but often require generalist skills. A true specialist should focus on a specific area rather than a broad range of tasks. Brands need to hire individuals who can authentically represent their values and culture. The role of a marketer is complex and requires critical thinking and experience. 'Founder marketing' is essential for understanding the brand's mission and audience. Content creators must balance entertainment, education, and information in their work. The rise of AI content necessitates a more human approach to marketing. Trust in content is difficult to measure but crucial for brand success. Marketers should be given the freedom to express their creativity and individuality. Creating unique and original content is a significant challenge in today's market. Chapters 00:00 The Rise of Marketing Specialists 06:00 The Challenge of Brand Representation 10:22 The Human Element in Content Creation ★ Support this podcast ★

My Thoughts on Mullenweg's Keynote WCUS2025

Follow my WordPress newsletter https://thewpminute.com/subscribe Our Matt breaks down Matt Mullenweg’s keynote at WordCamp US 2025! Get the highlights and honest reactions to the most important moments, including: The evolving role of the WordPress community and the “four freedoms” at the heart of open source. Addressing the “elephant in the room” and the impact of recent legal and industry challenges. WordPress’s push to be more present on YouTube and across platforms, and why authentic community engagement matters. The future of AI in WordPress, including hands-on impressions of new tools like Telex and thoughts on browser-based AI. Predictions for the next 10 years of WordPress and Automattic, and what it means for users, professionals, and the open web. Whether you missed the keynote or want a thoughtful recap, this episode covers the key takeaways and what they mean for the future of WordPress. Subscribe to The WP Minute for more insights, news, and community updates! Matt's video on Telex AI by Automattic https://youtu.be/t5dRm70FnSg Mullenweg's Keynote WCUS https://youtu.be/45HRzzc0waU?si=DIhxDiqwGNzAPWTL ★ Support this podcast ★

• Chapters

The Dog Daze of Agency Summer

Follow my WordPress newsletter https://thewpminute.com/subscribe Register for Monday August 18th at 1PM EST The Dog Daze of Agency Summer is a live, interactive webinar for WordPress agency owners looking to beat the late-summer slump. Matt Medeiros, Kurt von Ahnen, and Toby Cryns will share strategies to keep momentum high when client decisions slow down, contracts stall, and teams drift into vacation mode. We’ll explore how to use this seasonal downtime to prepare for a strong fall season. From internal planning to energizing your team and sharpening your sales pipeline. Key Takeaways + Turn downtime into prep time – Use the summer lull to refine processes, update proposals, and revisit client strategies. + Reignite team motivation – Tactics to keep staff engaged and productive before the busy fall rush. + Jumpstart stalled sales – How to nurture leads and tee up contracts so they’re ready to sign after Labor Day. + Plan for Q4 success – Align your marketing, sales, and project delivery for a strong close to the year. + Engage with peers – Live Q&A and open dialogue with other agency owners facing the same seasonal challenges. ★ Support this podcast ★

Clients want a 'With You' approach

Follow my WordPress newsletter https://thewpminute.com/subscribe In this conversation, Matt Medeiros discusses the evolution of consulting in the WordPress space, emphasizing the importance of shifting from a 'for you' mentality to a 'with you' mentality in partnerships and collaborations. He highlights the need for deeper connections and understanding between consultants and clients, especially in the context of content creation and sponsorships. The discussion also touches on the impact of AI on business relationships and the increasing desire for personal interaction in a digital world. Takeaways We need to shift our mindset as consultants. It's important to work with clients, not just for them. Understanding the audience is crucial for content creation. Partnerships should be collaborative, not transactional. Brands should engage in real conversations, not just promotional speak. The product should cater to a specific customer avatar. People will seek deeper connections in business. AI may replace menial tasks, but personal interaction remains valuable. Consultants should focus on providing real value to clients. The future of business may require more hands-on approaches. ★ Support this podcast ★

Yes, the WordPress echo chamber.

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, Matt discusses the concept of a 'WordPress Echo Chamber' prompted by a recent video from Imran Siddiq of Web Squadron and a blog response from Remkus de Vries. The discussion covers the dynamics of WordPress content creation, the challenges faced by creators, and the perceived gatekeeping within the community. With over 17 years of experience in WordPress content creation, Matt shares unfiltered thoughts on the subject, highlighting the struggle to garner attention and the importance of focused content lanes. The episode also touches on the evolution of the WP Minute, the role of AI in content creation, and the significance of supporting diverse voices within the community. 00:00 Introduction and Context 00:42 WordPress Content Creation: Personal Insights 01:32 AI News and Updates 01:49 Unfiltered Feedback on WordPress Business 03:03 Challenges and Reflections on Content Creation 05:13 Navigating the WordPress Community 09:35 Supporting and Amplifying Other Creators 14:40 The Role of Open Source and Community 22:31 Final Thoughts and Call to Action Imran's YouTube video https://www.youtube.com/watch?v=7xtW4R8-nrc Remkus' blog post: https://remkusdevries.com/the-fine-line-between-editorial-focus-and-echo-chambers-in-wordpress/ Join the WP Minute https://thewpminute.com/support ★ Support this podcast ★

Agency Problems: Is Paid Discovery Still a Struggle in 2025?

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, I take a step back and reflect on what it means to support WordPress professionals in today’s fast-evolving landscape. We've seen the definition of a “WordPress professional” shift significantly since the Gutenberg days. Technology has moved forward, and many of us are finding our roles stretched across WordPress, AI, and other no-code and low-code platforms. The WP Minute is also shifting with that momentum—becoming a broader support network for freelancers, agencies, and builders trying to find their next step. This episode unpacks one recurring pain point I’ve been hearing from folks in the trenches: paid discovery. Is it still a viable strategy? Has it gotten harder to pitch? Or are AI-savvy clients now walking in with their own ChatGPT-generated briefs? I share a bit about how I handled discovery back in my agency days and pose a few questions to you, the listener, about whether that model still works. Plus, I highlight the important voices at the WP Minute—like Kurt, Toby, and Eric—who are publishing honest, from-the-ground insights that agency owners need more than ever. If you're building, billing, and battling with what it means to be a service provider in 2025, this one’s for you. Key Takeaways “WordPress professional” now means more than just knowing how to build a site—it’s about adapting to new tech, especially AI. Paid discovery still confuses or frustrates clients—but it's a critical step that many agencies skip or undervalue. Your expertise is worth paying for, especially when it uncovers issues clients didn’t know they had. AI tools are beginning to change how clients approach scope, strategy, and expectations. How are you responding? The WP Minute is doubling down on serving the freelancers and agencies still out here doing the work—through podcasts, articles, and real-world representation. Great Quotes “You're not just pushing pixels—you’re solving problems the IT guy forgot existed.” “Discovery isn’t a cost, it’s a plan.” “If you're building a house, wouldn't you want a blueprint first?” “Clients now show up with AI-generated outlines. So how do you insert your expertise into that?” “I want to help WordPress professionals and agency owners again—but not from the trenches, from the tower with a megaphone.” Links & Resources The WP Minute Plus Podcast Subscribe to the WP Minute Newsletter Follow Eric Karkovack’s short-form WP Minute episodes ★ Support this podcast ★

AI vs Human Content Battle

Follow my WordPress newsletter https://thewpminute.com/subscribe In this conversation, Matt discusses the evolving landscape of content creation, particularly in the context of AI's growing influence. He emphasizes the importance of personal branding and building trust over time, while exploring how AI can both compete with and complement human content creators. The discussion delves into the quality of AI-generated content, the necessity for human interaction, and strategies for freelancers and agency owners to navigate the challenges posed by AI in the content space. Takeaways Competing on content requires a long-term strategy. Personal branding is about building trust over time. AI is evolving and will impact content creation. Human interaction remains crucial in content engagement. Evaluating the quality of AI-generated content is essential. AI can assist but shouldn't replace human creativity. Freelancers must adapt to the changing content landscape. Understanding AI's limitations is key to leveraging it effectively. Positioning oneself uniquely in the market is vital. Continuous learning and adaptation are necessary for success. Important Links https://pulsewp.cc https://thewpminute.com/support Cloning my Content Business ★ Support this podcast ★