Marketing Trends

Mission

What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

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562 episodes
Updated Wednesday

Episodes562

Newest first

Nov 15, 2018 · 30 min
How to Pitch Risky Initiatives with Sara Varni
On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio. She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to be meticulous about finding ways to connect with the customer. 1:30 - How Sara got inspired to get into marketing. 5:30 - How form affects substance when you are creating content. 6:55 - Learning from both bad bosses and good bos
Nov 15, 2018 · 13 min
Introducing Marketing Trends
Ian Faison, Chief Content Officer of The Mission, is joined by Chad Grills, CEO of The Mission. They discuss their background in marketing, why they decided to produce Marketing Trends, and what you can expect in the upcoming season. 1:10 - Why Marketing Trends? What do we hope to accomplish? 3:05 - Who is Marketing Trends for? 5:15 - Why we need more honesty in marketing. 7:15 - Who are we? Who are we interviewing? 9:00 - How marketers can help mediate a better future. Marketing Trends is broug

Marketing Trends

How to Pitch Risky Initiatives with Sara Varni

Introducing Marketing Trends