Marketing Trends

Mission

What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.

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562 episodes
Updated Wednesday

Episodes562

Newest first

Nov 12, 2025 · 1 hr 3 min
CMOs Are Hiring Fiverr Freelancers? Find out why.
When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.
Oct 29, 2025 · 1 hr 20 min
Why Brand Associations Outlast Trends
Brands don’t live in campaigns… they live in memory.
Oct 15, 2025 · 53 min
How the Museum of Illusions Creates Viral Marketing
How do you market the experience of walking through rooms of illusion that flip reality on its head?
Oct 1, 2025 · 1 hr 4 min
GoodRx’s Wild West Brand Marketing Bets Big On Audio
He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.
Sep 17, 2025 · 56 min
The Cybersecurity CMO Making Headlines & Dominating B2B Attention
Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often.
Sep 3, 2025 · 57 min
Are You Search Result Ready? Ann Minooka on GEO & the LLM Buying Future
What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?
Aug 20, 2025 · 46 min
Yext CEO Reveals How To See Your True AI Ranking
If you’re still optimizing for traditional SEO, this one might sting. But if you’re ready to win the AI search wars, welcome to your new bible.
Aug 6, 2025 · 58 min
How Salesforce Solved The SEO Issue
How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.
Jul 23, 2025 · 23 min
5 Tips To Show Up In LLM Search Results
What happens when your top-performing SEO strategy becomes obsolete in just 90 days?
Jul 9, 2025 · 1 hr 5 min
The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks.
Jun 25, 2025 · 1 hr
H&R Block Went Full Reality TV to Unlock Gen-Z Customers
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?
Jun 11, 2025 · 1 hr 9 min
Why Big Tech Is Spending Millions to Partner with Smart AI Startups
What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?
May 28, 2025 · 1 hr 5 min
How Auvik’s CMO Cracked Reddit: The Untapped Goldmine for B2B Marketers
Think LinkedIn is the place to reach technical buyers? Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).
May 14, 2025 · 1 hr 25 min
How a Simple Price Estimator Added 300% In Leads
You’re still optimizing for Google? That’s cute… Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated.
Apr 30, 2025 · 40 min
How to Outrank LLMs, Bypass AI Agents, and Actually Get Noticed!
In a twist that flips the format, today’s Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show’s behind-the-scenes force for nearly a decade — grabs the mic.
Apr 16, 2025 · 1 hr 11 min
Bernard Slowey: Forget Chatbots! Smart Brands Are Moving to AI Agents!
Imagine onboarding a new employee who never sleeps, speaks every language, knows all your products, and can handle thousands of customers at once. That's the reality Salesforce is building with Agentforce.
Apr 2, 2025 · 58 min
How GoDaddy Created The Best Super Bowl Ad With Walton Goggins
What does it take to launch an AI product on the biggest stage in advertising — and actually make it stick?
Mar 19, 2025 · 46 min
10 Steps To A Team That Excels Without A Leader
What if successful teams could operate without a leader? Spoiler Alert: If you still think leadership is about barking orders from the top, Keith Ferrazzi is here to tell you: you’re doing it wrong.
Mar 5, 2025 · 1 hr 3 min
Your Marketing “Best Practices” Are Killing Creativity
What’s worse than pissing people off with a bold marketing campaign? Boring them. So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content? If you want to truly stand out, you have to break the rules… or at least question them.
Feb 19, 2025 · 47 min
Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse
AI Won’t Save You. Strategy Will. AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past? In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry. If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca’s insights might just change the way you think about your entire marketing approach. Key Moments: 00:00 Who is Marketing Expert, Rebecca Messina? 01:53 The Most Common Misconceptions in Marketing 03:48 Adapting Marketing Strategies to Different Environments 05:29 The Importance of Language in Marketing 16:08 Cross-Functional Collaboration 19:50 The Art of Risk-Taking 26:06 Your Operating Model is Costing You Talent 26:59 Global vs. Local Marketing Strategies 28:32 Innovating Your Operating Model 29:28 Hiring High-Performing Teams 33:12 Navigating AI in Marketing 39:16 Aligning Your Mission & Your Strategy 42:28 Lightning Round & Rebecca’s Top Resources 47:28 Why Flexibility is Wealth ---- Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing Trends

CMOs Are Hiring Fiverr Freelancers? Find out why.

Why Brand Associations Outlast Trends

How the Museum of Illusions Creates Viral Marketing

GoodRx’s Wild West Brand Marketing Bets Big On Audio

The Cybersecurity CMO Making Headlines & Dominating B2B Attention

Are You Search Result Ready? Ann Minooka on GEO & the LLM Buying Future

Yext CEO Reveals How To See Your True AI Ranking

How Salesforce Solved The SEO Issue

5 Tips To Show Up In LLM Search Results

The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)

H&R Block Went Full Reality TV to Unlock Gen-Z Customers

Why Big Tech Is Spending Millions to Partner with Smart AI Startups

How Auvik’s CMO Cracked Reddit: The Untapped Goldmine for B2B Marketers

How a Simple Price Estimator Added 300% In Leads

How to Outrank LLMs, Bypass AI Agents, and Actually Get Noticed!

Bernard Slowey: Forget Chatbots! Smart Brands Are Moving to AI Agents!

How GoDaddy Created The Best Super Bowl Ad With Walton Goggins

10 Steps To A Team That Excels Without A Leader

Your Marketing “Best Practices” Are Killing Creativity

Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse