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Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.


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  • 25 episodes
  • Updated Today
  • daily
  • Avg 21 min
  • English

Episodes 25

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  • July 8 · 19 min

    The Data Is In: AI Is Creating Jobs, Not Killing Them

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric pulls up a Financial Times chart showing that the companies spending most on AI are hiring more people, not fewer, and he and Neil use it to take apart the everyone-loses narrative. Neil recounts debating Search Atlas co-founder Monik, who is convinced AI will gut white collar work, and explains why he is seeing the exact opposite across thousands of client companies. They run the historical receipts on radiology, ATMs, and the spreadsheet, argue over whether Google is simply bloated, and look at why HighLevel scaled from 2,000 to roughly 3,000 staff. A detour into an employee who stole from both their companies turns into a lesson on where to spend your attention. The headline fear is loud, but the data underneath tells a different story. Key takeaways ◾Companies with the highest AI adoption are growing headcount, not cutting it ◾Efficiency raises demand, so you end up needing more engineers ◾Every past automation scare created more jobs than it destroyed Chapters 00:00 The FT chart everyone misreads 00:52 We're only seven months in 01:20 The white-collar reduction debate 02:26 Why Google looks bloated 03:27 Efficiency means more engineers 04:14 Do more or charge less 05:04 AI creates abundance, not scarcity 05:49 Radiology, ATMs and spreadsheets 06:34 Who pays if the jobs vanish? 08:13 The AI bubble chart 09:25 Only 12 of 8,000 are AI-pilled 09:55 HighLevel's jump to 3,000 staff 11:33 Most companies only do table stakes 12:14 The employee who stole from both 14:42 The lesson: just move on 15:14 The billionaire who destroys rivals 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

  • July 7 · 27 min

    Who Controls Your AI Marketing Stack? (AI Sovereignty)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire After Anthropic quietly shipped a Figma competitor and handed Figma only a basic version of its updated design tool, Eric and Neil dig into the David Sachs warning that is rattling founders: feed the frontier labs all your context and data, and you hand them everything they need to compete with you. They walk through why Claude keeps your context after you leave, why GLM 5.2 on Open Router runs a fraction of the cost, and Microsoft's 2.5 billion dollar "your data is your data" pitch. The conversation turns to the forward deployed marketer, the two clashing cultures inside every agency right now, and why some AI-forward shops are trading at more than 30 times profit. Eric even demos the business video game he built over a weekend. The tools are incredible, but whose competitor you become depends on what you give away. Key takeaways ◾Whoever holds your context and data can build your competitor ◾Open weights like GLM 5.2 buy you control and far lower cost ◾AI native is a culture, not a tool your team quietly ignores Chapters 00:00 Who controls your AI stack 00:22 Anthropic undercuts Figma 00:38 David Sachs on AI sovereignty 01:28 Why Claude keeps your context 01:51 Open weights save money and control 02:11 The Figma board bombshell 03:26 Microsoft's $2.5B data promise 04:12 Trusting the frontier labs less 05:35 GLM 5.2 and Open Router 06:03 Eric's business video game 09:27 The forward deployed marketer 10:42 Two cultures under one roof 12:54 AI as truth revealer 13:52 Agency valuations getting cut 15:04 Buying agencies for 2x profit 18:02 When you still need account managers 20:50 Marketing region by region 21:41 The relationship-first culture 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

  • July 6 · 17 min

    The AEO Panic Is Here — And It's The Best Thing To Happen To SEO

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric opens with Eli Schwartz's viral take that the AEO panic is the best thing to happen to SEO budgets in years, and he and Neil unpack why every CMO is suddenly fighting over who owns answer engine optimization. They dig into why brands keep asking to just buy a tool like Profound, why publishing AI listicles is the new keyword stuffing, and how ChatGPT actually only crawls your own site a fraction of the time. Neil shares real agency data on the gap between SEO and GEO budgets that surprises even Eric, then they test which agencies the LLMs actually cite, from Seer and Wil Reynolds to iPullRank. They land on why brand, an omni-channel presence, and a human in the loop still decide who wins. The panic is real, but the money is not moving where you think. Key takeaways ◾AEO and SEO are far more tightly linked than the panic suggests ◾LLMs weigh what the whole web says about you, not just your own site ◾Buying a tracking tool is not a strategy when everyone can buy it too Chapters 00:00 The AEO panic explained 01:04 When SEO lived inside product 01:55 Why SEO budgets aren't shifting yet 02:50 What the panic really is 03:37 Losing pitches without technical SEO 04:15 "Can't we just buy a tool?" 04:49 Why publishing listicles fails 06:26 Software and services converge 07:22 Query fanouts and getting cited everywhere 09:22 SEO vs GEO budgets: 11x apart 11:12 Testing the agency queries 12:42 Profound pivots to done-for-you 13:44 Is the data really cleaner? 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

  • July 2 · 18 min

    Founder Mode Is Real (And Airbnb, Flexport & Apple Prove It)

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil open on "founder mode" — Brian Chesky stripping out professional C-suite layers at Airbnb, the Flexport founder returning to reignite growth, and Steve Jobs' comeback at Apple — arguing that every time a founder retook the wheel, the company accelerated. They answer two live audience questions: whether AI will disrupt B2B video agencies (reinvest efficiency gains into more value, don't drop prices) and whether CPG multiples will overtake SaaS. The episode closes with an early read on ChatGPT's advertising platform, a candid crypto-vs-SaaS-vs-AI sentiment check, and Warren Buffett's rule on long-term holding. Key takeaways ◾ Founder mode beats hired-management mode — Airbnb, Flexport and Apple all prove the pattern ◾ AI won't kill video agencies, but it exposes the ones not delivering value — reinvest the gains, don't cut prices ◾ ChatGPT ads are an early-mover window — 900M weekly users, ~25¢ clicks, get in before the cost rises Chapters 0:00 Founder mode: Airbnb, Flexport, Apple 1:21 Will AI kill video agencies? 5:07 CPG vs SaaS multiples 5:53 ChatGPT ads and LLM traffic 8:43 Crypto vs SaaS outlook 13:14 Warren Buffett: invest in yourself 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

  • July 1 · 21 min

    Jeff Bezos: "Never Hire Your Friends Under 40"

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric opens with a Jeff Bezos maxim from a Walter Isaacson interview: never hire your friends if you're under 40, but always hire them after 40, once you have the pattern recognition to know who to trust. Neil adds his own rule: hire deep specialists over generalists, down to the specific platform. The conversation then breaks down Ramp's data on AI token spend — how the same budget buys wildly different volumes across model tiers — and builds the framework: cheap models for routine work, frontier models only for genuinely ambiguous, high-stakes problems. The episode closes on token waste, "AI theater" inside companies, Eric's "nail it before you scale it" rule, and why AI-enabled agencies are trading at 22-30X multiples. Key takeaways ◾ Under 40 you lack the pattern recognition to hire friends safely — after 40 it becomes a competitive advantage ◾ Match the model tier to the task: frontier models for novel high-stakes problems, cheap models for everything routine ◾ Nail the workflow manually before you automate it — automating a mess just scales the mess Chapters 0:00 Bezos: never hire friends under 40 2:21 Hire deep specialists not generalists 3:48 $100k in AI: which model wins? 9:53 Token waste and AI theater 11:27 Nail it before you scale it 16:25 AI agencies hit 30X multiples 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Showing 21–25 of 25 episodes