Marketing Operators

Cody Plofker, Connor MacDonald, and Connor Rolain

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

Listen in podnod RSS feed Show website

134 episodes
Updated Tuesday

Episodes134

Newest first

Aug 12, 2025 · 1 hr 18 min
Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns
Today we’re joined by Connor Dault, CMO of Grüns, to talk about his move into the company, how he got up to speed, and the steps he took to work effectively with a team that was already performing at a high level. We cover his onboarding approach, how he finds quick wins without disrupting existing success, and how Grüns spots opportunities by pairing customer feedback with cultural trends. Connor breaks down their persona-based marketing strategy, balancing cohesive messaging with high testing velocity, and deciding when to quietly test versus go all-in on a new idea. He also shares the approaches that drove early growth, from Meta advertising to retention-focused customer experience, and the channels now driving scale, including CTV, YouTube, influencer partnerships, and closer cross-team alignment. Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠. If you enjoyed this episode, check out Episode 49 when Connor Dault was first on the show - How Digital Product Fuels DTC Growth with Connor Dault Chapters 00:00 Introduction 07:22 Onboarding and Team Dynamics in Marketing 15:15 Building Cohesion Across Marketing Strategies 23:12 Navigating Brand Messaging and Consumer Engagement 35:09 Tactical Approaches to Marketing Campaigns 38:15 Strategic Hook Development 41:47 Testing and Personalization Strategies 44:41 Seasonal Marketing and Campaign Planning 48:31 Growth Strategies and Revenue Bands 51:51 Unlocking New Marketing Channels 01:04:52 Innovative Projects and Measurement 01:10:23 Leadership and Feedback Culture Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Rivo. https://www.rivo.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Aug 5, 2025 · 1 hr 19 min
How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them
Today, we’re kicking things off by sharing how we’re structuring our content teams - from hiring in-house roles to building systems around freelancers - and how that supports creative that performs across both brand and paid. Next we dive into how we’re iterating on some of the biggest campaigns we run at our brands: the sweepstakes. We talk through what’s changing this year, how we’re using influencer content in new ways, and how we’re optimizing campaigns across Meta, YouTube, and TV. We also get into what we’re testing right now, from comment-to-enter flows to view content objectives and engagement-first creative, and how we use those signals to improve each round. To wrap up, we look at a product page from Fellow as an example of strong direct response storytelling and share how we’re applying those same principles to our own landing pages. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters: 00:00 Introduction 03:58 Insights on AI in Creative Strategy 07:16 Behind the Scenes of Content Production 11:06 The Evolution of Internal Content Production 15:18 The Importance of Incrementality Testing 19:18 Planning for Sweepstakes and Major Changes 28:35 Execution Strategies for Sweepstakes Campaigns 38:28 Leveraging Influencer Content for Marketing Success 40:48 Innovative Ad Strategies and Content Creation 44:24 Expanding Marketing Channels and Engagement Metrics 47:31 Understanding Sweepstakes Performance and Audience Engagement 59:20 Cash vs. Experience: The Sweepstakes Dilemma 01:04:19 Building Anticipation for New Campaigns Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jul 29, 2025 · 1 hr 12 min
Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters
Today we’re getting into how acquisition offers - particularly in pop-ups - can do much more than drive opt-ins. The type of offer you lead with shapes who you acquire, how much they spend, and future LTV. We share examples from the offers we run on our brands, comparing blanket discounts with offers like cashback and second-order incentives, and how those choices impacted retention, AOV, and customer lifetime value. We also discuss why some offers that looked successful on the surface ended up hurting long-term performance or creating poor customer experiences, and how simple changes led to big lifts in repeat purchase rate. We also touch on whywhy very few teams are testing their pop-ups rigorously, what makes offer testing difficult, and how to build an approach that’s aligned with long-term goals - not just short-term wins. We also dig into Meta’s recent performance trends, using the latest data from the Haus report. We share what they’re seeing across ASC and manual campaigns, how different optimization strategies are playing out, and why it's getting harder to rely on Meta as a consistent acquisition engine. Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠Click here⁠⁠⁠⁠. Operators Podcast Episode 123: The Meta Incrementality Report: Lessons from 640 Haus Experiments Chapters: 00:00 Introduction 02:34 The Power of Cash Back Offers 05:28 Data-Driven Insights on Pop-Up Offers 08:19 Retention Metrics and Customer Engagement 11:06 Testing Methodologies for Pop-Up Offers 14:19 Holistic Approaches to Customer Acquisition 17:14 Innovative Second Order Offers 20:05 Challenges in Optimizing First Touch Points 26:10 Future Trends in E-commerce Offers 35:43 Optimizing Data Reporting and Analysis 38:00 Evolving Marketing Strategies and Cash Back Offers 41:05 Insights from Meta's Campaign Performance Report 44:52 Understanding Incrementality in Marketing 49:04 Navigating Meta's Advertising Changes 54:43 Leveraging Bundle Builders for Increased Conversions Finance Operators Episode: How CashBack beats discount codes & More with Dan Glazer Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Rivo. https://www.rivo.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jul 24, 2025 · 1 hr 23 min
When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)
In today’s episode, we’re talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, and how to approach those decisions with more clarity. We break down our current media mixes, the journeys that got us here, and the mental frameworks we use to decide what to try next. We’re also joined by Austin Santino, Client Development Manager at Tatari, who shares his perspective on how DTC brands are approaching TV. He breaks down what it really takes to get started with TV advertising, why it’s more accessible than most brands think, and how Tatari is helping brands treat TV more like a performance channel. We talk about starting budgets, creative expectations, how attribution actually works, and what kinds of brands should (and shouldn’t) be thinking about TV right now. If you’re thinking about where to go next with your paid strategy, or how to evolve your channel mix beyond Meta, this episode will help you sense-check your timing, avoid wasted spend, and expand with more confidence. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:14 Exploring Channel Expansion and Diversification 07:01 Current Media Mix and Strategies 17:16 The Evolution of Media Mix Over Time 25:50 Testing New Channels and Creative Strategies 36:23 Insights from the Media Mix Journey 42:06 Testing and Scaling Ad Strategies 49:15 Creative Diversity and Measurement in Advertising 01:01:04 Navigating TV Advertising: Insights and Strategies 01:12:07 The Evolution of TV Creative: UGC vs. High Production 01:21:25 Final Thoughts on TV Advertising and Measurement Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Tatari. https://www.tatari.tv/?utm_campaign=16263599-Marketing%20Operators%20July&utm_source=marketing%20operators&utm_medium=podcast Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jul 22, 2025 · 1 hr 26 min
Why Great Marketers Think Like Data Scientists, with Eric Seufert
When we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show. Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today’s smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why incrementality testing beats last-click reporting, and how to make sense of CAC, LTV, and payback periods across different business models. Eric shares insights on Meta’s evolving AI infrastructure, signal loss, and platform opacity, explaining why a single tool can’t give you the full picture, and why the greatest marketers are the ones that think like data scientists. He also introduces the concept of signal engineering: how to guide automated ad platforms by sending higher-quality signals and intent data. If you’re enjoying the podcast, please hit the subscribe button, comment, share and like - it helps us reach more people, get more great guests on the show and keep bringing these episodes to you every week. Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠Click here⁠⁠⁠. 00:00 Introduction 06:42 The Role of Discord in Gaming Advertising 09:21 Eric's Journey in the Gaming Industry 19:04 Understanding Freemium Models in Mobile Gaming 26:08 Incentivized Advertising in Gaming 29:55 Understanding Measurement Tools in Advertising 30:24 Deterministic vs. Probabilistic Measurement 33:14 Attribution Models and Measurement Tools 39:16 Geo Lift Studies and Their Application 43:03 Common Sense in Marketing Measurement 54:10 Operationalizing Incrementality Testing 56:25 Understanding Incrementality and Testing Strategies 01:00:33 Navigating the Meta Ecosystem and AI Changes 01:06:40 Signal Engineering and Optimizing for Conversions 01:09:44 Radical Experimentation in Creative Strategies 01:21:55 Breaking Out of Targeting Loops Meta's AI advertising playbook (with Matt Steiner): https://podcasts.apple.com/us/podcast/season-5-episode-23-metas-ai-advertising-playbook-with/id1423753783?i=1000711081020 Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jul 15, 2025 · 1 hr 20 min
Spending More & Reaching Less? Fix Your Meta Account With Us
Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the way it used to. We unpack what’s been going wrong, and share the tactical changes we’ve tested to get better results. We get into where we’ve historically over-invested or moved too slowly, how we’re thinking about creative and spend caps right now, and why simplifying account structure might be more powerful than layering on more campaigns. We also discuss where performance has started to turn around as a result of strategic shifts and tests. We also touch our amazon prime day results so far, recent product drops and more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 introduction05:16 Event Insights and Networking 08:06 Product Launch Challenges 11:30 Marketing Strategy and Tier Systems 13:56 AI Automation in Marketing 17:14 Prime Day Performance Analysis 20:04 Meta Advertising Roadmap 26:07 Channel Diversification Strategies 29:04 New Product Launches and Incrementality 31:50 Funnel Diagnostics and Performance Metrics 34:36 Creative Strategies for Different Audiences 37:42 Testing and Optimizing Campaigns 40:35 Leveraging Partnership Ads 43:51 Final Thoughts on Meta and Future Strategies Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Rivo. https://www.rivo.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jul 8, 2025 · 1 hr 26 min
E067: How Marketers Should Actually Be Using AI, with the Boring Marketer
In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows. We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won’t drive results on its own. James shares how he’s using MCPs to improve creative output, how agents differ from real workflows today, and how to get more out of your team by designing AI to work alongside them. James also walks us through how he’s thinking about building repeatable content frameworks using AI, and later breaks down a Shopify product page to show how vague, vibe-based copy, often the result of poor AI implementation, can fall flat. To wrap up, James shares his take on what the biggest implementation of AI in the second half of 2025 will be, and what marketers should be paying attention to now. Want to submit your own DTC or ecommerce marketing question? ⁠⁠Click here⁠⁠. 00:00 Introduction 04:33 The Evolution of Boring Marketer 08:41 Understanding Agents vs. Workflows 12:50 The Year of Efficiency in AI 17:40 Getting Started with AI Workflows 21:27 Research and Analysis with AI 28:46 Vibe Coding vs. Traditional Automation 36:25 Tactical Approaches to Creative Generation 42:32 Scraping Ads and Analyzing Competitors 46:19 Building a Unique Marketing Brief 48:16 Learning to Use AI Tools Effectively 50:08 The Future of AI in Marketing 58:59 Creating a Brand Analysis 01:01:00 The Future of AI Tools in E-commerce 01:05:09 Closing the Loop with AI Workflows 01:11:31 Building a Shopify Site with AI 01:22:45 The Future of Media Buying with AI Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jul 1, 2025 · 1 hr 22 min
E066: DTC Marketers - Where Are You Wasting Your Time?
In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure to do more with leaner teams. That got us thinking about where are marketers - and our teams - wasting time, and how can we work more efficiently without sacrificing performance? In this episode, we break down the marketing workflows, habits, and internal processes that slow teams down and drain resources, from spending too long refining content that should’ve shipped, to full landing page redesigns, creative testing that never scales, and attribution deep dives that don’t lead to action. We also talk about how to run a lean marketing team without losing output, where DTC marketers tend to overcomplicate, and how to better prioritize what actually drives performance, and much more. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Kickoff and Prime Day Preparations 02:53 Marketing Strategies for Major Sales Events 05:45 Driving Traffic to Amazon: Strategies and Insights 09:07 The Importance of Attribution Links 11:54 Exploring Paid Traffic for Amazon 14:52 Wasting Time in E-commerce: Identifying Inefficiencies 17:54 The Balance of Ad Volume and Quality 21:11 Learning from Product Launches: Successes and Failures 23:46 The Role of Plain Text Emails in Retention 27:13 Leveraging Existing Products for New Launches 41:49 Wasting Time and High Leverage Attachments 48:29 Customer Service Tools and Efficiency 57:01 Evaluating SEO and Affiliate Marketing 01:01:08 Setting Clear Goals for Marketing Functions 01:04:32 Retail as a Growth Channel 01:10:40 Operationalizing Marketing Insights 01:18:49 The Interconnectedness of Digital and Retail Revenue Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Rivo. https://www.rivo.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jun 24, 2025 · 1 hr 7 min
E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP
This week, we’re talking AI creative, product page testing, and Shopify updates - plus, we’re joined by Steve Rekuc from Common Thread Collective who walks us through how he built the Spending Power metric at CTC, what it tells us about shifting consumer demand, and how brands can use it to adjust spend and planning month to month. We also dig into seasonality vs macro-driven variability, and why awareness of your environment is key to making smarter decisions. We also discuss the viral Kalshi ad and discuss how we’re approaching AI tools for creative development, from visual quality to concept support. We also talk about recent PDP testing wins, what changed, and how to think about the structure of your product pages going into peak season. Want to submit your own DTC or ecommerce marketing question? ⁠Click here⁠. 00:00 Introduction 02:57 Analytics Reporting and Year-Over-Year Comparisons 07:12 Data Warehousing and Shopify Analytics 10:54 AI in Marketing and Creative Strategies 16:53 Consumer Confidence and E-commerce Predictions 23:00 Insights from Common Thread Collective 34:20 Understanding Spending Power 37:14 Incrementality Testing for Marketing Efficiency 40:01 Seasonality and Brand Performance 43:41 Predicting Future Spending Power 46:59 Consumer Confidence and Spending Trends 49:47 Insights from Data for Brand Strategy 52:27 Iterating on Product Design and User Experience Kalshi Ad: https://x.com/PJaccetturo/status/1932893260399456513 Steve's X Thread: https://x.com/RSteveData/status/1931107166792159711 Episode 64 with Dylan Anders: YouTube: https://youtu.be/QJvj3z68rbE Spotify: https://open.spotify.com/episode/3iwer8FNwuwzDDnAV5X7JV?si=ab23e70a86404639 Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jun 17, 2025 · 1 hr 20 min
E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics
Today we’re joined by Dylan Ander, founder of heatmap.com, to talk attribution, LTV, CAC, creative testing, and what actually moves the needle in media buying performance. We unpack why conversion rate alone isn’t the best indicator of success and what to look at instead, from holdout testing and CAC payback windows to 60-day LTV. Dylan shares his approach to attribution when platform data (especially from Meta) falls short, and how to build creative testing frameworks that truly help scale spend. We also dive into the nuances of media buying across channels, how to interpret noisy performance data, and the signals that actually matter. Dylan breaks down how to use on-site surveys to gather clearer attribution insights - what to ask, how to ask it, and how to use the data. Plus, we get into pricing strategy: why many brands hesitate to raise prices, and how pricing impacts both conversion and LTV. Finally, Dylan walks through an audit of Cody’s website using heatmap and revenue data, offering tactical, high-leverage feedback on what’s working, what’s not, and what to test next. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Meta Summit Takeaways 02:47 AI in Marketing Strategies 06:08 Introduction to Dylan Ender 09:04 Core Web Analytics Insights 11:55 Customer Feedback and CRO 15:13 The Importance of AOV and Conversion Rate 17:58 Revenue Per Session vs. Conversion Rate 20:50 Price Testing Strategies 39:41 Revenue Testing and Feedback 42:08 The Importance of Price Testing 43:36 Challenges in SaaS Pricing 44:57 Understanding Heat Maps and Analytics 52:58 Live Testing vs. Split Testing 56:20 The Role of Customer Feedback in Marketing 01:01:12 Understanding Funnel Metrics 01:08:53 Optimizing Navigation for Better User Experience Episodes discussed in the show:Episode 1 - A Deep Dive into Attribution and Measurement Episode 27 - How We Set Goals, Attribution Limitations and KPIs for Growth? Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Rivo. https://www.rivo.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jun 10, 2025 · 1 hr 14 min
E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered
In this episode, we dive into Meta ad performance, Shopify’s latest AI features (including Sidekick), and we answer your DTC marketing questions from our MOps Hotline. We start with unpacking how Meta is performing for us right now - why it’s still the most powerful channel in the stack, but also less forgiving than it used to be. Cody shares the thinking behind his recent tweet on Meta volatility and how we’re adapting creative and media buying to respond. Next, we discuss to Shopify’s latest AI announcements and tools - from Sidekick to generative features inside the Shopify platform. We discuss whether these updates are useful for ecommerce operators, or just more hype. Ad finally, we get into a round of your questions from our MOps Hotline, covering email vs SMS strategy, SKU-level segmentation, channel prioritization, and more. Want to submit your own DTC or ecommerce marketing question? Click here. 00:00 Introduction 04:34 Leveraging AI in Marketing 07:05 The New Metric: Cost Per 1000 Accounts Reached 19:26 Optimizing Meta Advertising Strategies 27:38 AI Innovations in Shopify 37:34 The Future of E-commerce with AI 44:12 Incrementality Testing for Ad Spend 51:41 Effective Marketing Measurement and Reporting 01:02:54 Pricing Strategies and Conversion Rates Mehtab's X Thread:https://x.com/mehtabkarta/status/1924547703373189179?s=46 Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jun 7, 2025 · 57 min
Bonus Episode: Marketing Operators X Meta Summit
Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta. The Marketing Operators hosts have a live discussion about marketing at the Meta Summit. They discuss the concept of incrementality in marketing, exploring its significance, measurement techniques, and the evolving landscape of marketing tools. They discuss the importance of understanding which conversions are truly incremental and how to effectively measure them using various tools and strategies. They emphasize the need for a culture of experimentation and the role of data triangulation in optimizing marketing efforts. The discussion also touches on the challenges faced by marketers in adapting to changing consumer behaviors and the future of incrementality in the marketing industry. They explore the role of AI in creative development, emphasizing the need for diverse and culturally resonant content. 00:00 Introduction to Incrementality in Marketing 02:45 Understanding Incrementality: Definitions and Examples 06:04 The Role of Measurement in Incrementality 09:08 Tools and Strategies for Measuring Incrementality 12:01 Operationalizing Incrementality in Marketing 18:03 Triangulation of Data for Better Insights 20:48 The Future of Incrementality in Marketing 29:23 Driving Brand Outcomes through Incrementality 33:30 Revisiting Past Ads for New Opportunities 35:43 The Future of Creative Testing with AI 39:30 Cultural Resonance vs. AI-Generated Content 43:54 The Balance of AI and Human Creativity 47:32 Exploring Creative AI Platforms 51:08 Actionable Insights for Future Campaigns Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Jun 3, 2025 · 1 hr 18 min
E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right
How can DTC brands run sweepstakes that actually drive results? In this episode, we break down the full sweepstakes checklist: how to plan, set up, promote, and track a campaign that performs. We’ve been getting a lot of questions from marketers and DTC founders about sweepstakes, and for good reason - when done right, they can drive serious attention, grow your email list, and create a brand moment that doesn’t depend on constant discounting. We walk through everything you need to know to run a sweepstakes for your ecommerce brand: how to time it, what to offer, how to promote it with paid, what legal considerations to keep in mind, and the one element that can make or break your results. If you enjoyed this episode, check out Ep 17 - The Sweepstake Tactics To Create Tentpole Moments for more sweepstakes strategy discussion: Spotify: https://open.spotify.com/episode/5kzE8uNgBBqy9nU3uloppt?si=5586b656d0e045e8 YouTube: https://youtu.be/wSgVjuh3i6Y If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 09:05 The Rise of Sweepstakes in Marketing 18:02 Strategizing Sweepstakes Offers 22:29 Branding and Design Language for Campaigns 28:35 Gamification in Sweepstakes 39:36 Maximizing Post-Purchase Revenue 46:41 Legal Considerations for Sweepstakes 50:34 Tracking Entries and Customer Awareness 01:03:28 Building Effective Funnels for Sweepstakes Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Rivo. https://www.rivo.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
May 27, 2025 · 1 hr 21 min
E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing
In this episode, we get into a few different areas we've been working through recently, from campaign performance to org structure to how we’re using AI in our day-to-day. We dig into how recent promotions performed across our DTC brands, including Mother's Day and Memorial Day campaigns, and share what we’ve seen work (and not work) when it comes to bundling, gift-with-purchase offers, and mystery boxes. We also talk through how ecommerce teams are structured inside the brands we work with, including where things can break down between marketing, web, and product. Finally, we get into how AI is being used practically in our workflows, from tools like ChatGPT and ElevenLabs to how we’re using HeyGen for localization - what’s been useful, what still requires human oversight, and where we’re seeing opportunity. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 03:13 Leveraging AI in Marketing 06:06 Campaign Strategies and Branding 08:56 Sales Performance Insights 11:45 Innovative Promotions and Offers 15:00 Structuring E-Commerce Teams 17:52 Future Planning and Product Roadmaps 40:39 E-commerce Operations and Team Structure 44:16 Maximizing Post-Purchase Profitability 46:18 AI Integration in E-commerce Workflows 54:01 AI's Impact on Customer Experience and Operations 01:00:00 Leveraging AI for Marketing and Data Analysis 01:15:24 Testing and Insights in E-commerce Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
May 20, 2025 · 1 hr 26 min
E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches
In this episode, we break down how we plan, execute, and analyze our go-to-market (GTM) campaigns. We walk through the full product launch process for our DTC brands, from the initial product brief to strategy development, creative asset production, cross-functional collaboration, and post-mortem analysis. We share how we tier our launches, how different teams contribute (from product marketing to paid media), and the systems we use to keep everything moving, including ClickUp, Figma, and Notion. We also review our go-to-market boards in real time, showing how we centralize assets, messaging, and strategy across every channel to run high-impact, cohesive campaigns. Finally, we dive into how we're starting to use AI, especially in copywriting workflows, and where human creativity still plays a critical role. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 05:22 Defining Go-To-Market Strategies 12:03 The Product Prequel Process 17:15 Attribution Models and Their Impact 20:22 Understanding Product Launch Tiers 23:39 Collaboration Between Product and Marketing Teams 29:12 Creating Cohesive Marketing Messaging 35:46 The Role of Project Management in Marketing 39:09 Post-Mortem Analysis for Continuous Improvement 45:43 Centralizing Project Management Functions 48:36 Go-To-Market Strategy and Execution 55:27 Comprehensive Creative Briefs for Launches 58:14 Centralizing Creative Assets 01:02:56 Brand vs. Product Messaging 01:05:39 Design Toolkits for Cohesive Branding 01:11:02 Creative Problem Solving with Existing Assets 01:15:24 Leveraging AI for Content Creation 01:19:09 Establishing a Design System 01:22:01 Iterating on Go-to-Market Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
May 13, 2025 · 1 hr 14 min
E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday
As our unofficial “shadow guest”, Taylor Holiday, CEO of Common Thread Collective, finally joins us to unpack what growing a brand actually looks like in 2025. From shifting Meta performance and rising creative demands to tighter margins and changing consumer behavior, we explore the real constraints shaping how brands operate today. We talk about how the best brands are adjusting their messaging to drive performance, how to think about media spend through a margin-first lens, and why bundling, offer structure, and disciplined execution are more important than ever. Taylor also shares his take on the evolving balance between brand and product-led growth, how to think about testing in a high-cost environment, and why most teams of the future will look leaner, faster, and increasingly AI-powered. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 04:08 E-commerce Challenges and Growth Strategies 11:08 Navigating Meta's Advertising Landscape 18:14 Optimizing for Incrementality and Brand Engagement 25:21 The Role of Brand Activations and Measurement 37:44 Unlocking New Reach in Marketing 40:05 The Short-Term Impact of Advertising 43:39 Balancing Brand and Performance Marketing 46:24 Evolving Marketing Strategies for Growth 49:19 The Role of Creative Campaigns in Business Growth 53:08 The Future of Marketing and AI Integration 01:00:09 The Changing Landscape of Creative Development 01:05:42 The Role of Humans in an AI-Driven World Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
May 6, 2025 · 1 hr 26 min
E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose
With rising costs, tariff uncertainty, and declining consumer confidence, brands are being forced to do more with less - and in today’s episode, we break down what that actually looks like in practice, and how we’re adapting our marketing strategies in today’s tough economic environment. We cover what we’re cutting, what we’re keeping, and where we’re doubling down. From headcount and forecasting to channel prioritization, vendor negotiations, and creative strategy, we share the shifts we’re making to stay lean without stalling growth. We also get into how our thinking is evolving around incrementality, media efficiency, and value messaging—and why now might be the time to rethink how you define “essential” in your marketing stack. This is a real-time look at how we’re navigating the pressure, adjusting to change, and planning for what’s next. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 03:21 AI in Marketing and Economic Pressures 05:46 Market Trends and Consumer Behavior 09:13 Adjusting Strategies in a Recession 14:51 Vendor Relationships and Cost Management 18:12 Maintaining Growth Amidst Cuts 23:52 Customer Support Innovations 44:16 Navigating Incrementality in Media Spend 47:35 The Importance of Testing and Revalidating Assumptions 50:34 Adapting Marketing Strategies in a Changing Economy 56:51 Understanding Market Dynamics and Consumer Behavior 01:00:07 Positioning Premium Brands in a Downturn 01:04:56 Leveraging Retail Opportunities for Long-Term Gains 01:10:19 The Impact of Tariffs on Marketing Messaging 01:20:55 Strategic Growth in a Competitive Landscape Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Apr 29, 2025 · 1 hr 37 min
E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton
Today on the show, we’re joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brand’s marketing strategy. We get into how Tecovas leverages data, reporting, and merchandising to expand and evolve the brand, all while staying true to its roots. We discuss the importance of understanding customer needs, how to balance creative and data-driven decisions, and the key role of brand evolution in driving growth. Krista also discusses how Tecovas is expanding into new categories while ensuring every offering aligns with their core mission. She also shares how AI is helping streamline data processes and reporting and highlights the importance of a collaborative, cross-functional team in executing Tecovas’ marketing strategy. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:36 Current Trends in DTC Marketing and AI Integration 05:31 Understanding the Role of a CMO at Tecovas 11:50 Data-Driven Decision Making and Reporting Practices 24:03 Balancing Automation with Personal Insight in Data Analysis 32:51 Understanding Brand and Product Dynamics 38:30 The Importance of Post-Purchase Optimization 56:06 Learning from Failures and Customer Expectations 01:05:39 Craftsmanship and Customer Connection 01:10:55 Navigating the Cowboy Boot Market 01:21:07 Strategic Growth Marketing Initiatives 01:28:39 Leveraging AI for Marketing Efficiency Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Apr 22, 2025 · 1 hr 18 min
E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance
In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Cody’s 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Meta’s “local maxima,” and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt engineering for right-brain marketers, reframing how brands should think about influencing Meta’s outcomes. We also explore the maturity curve of attribution and measurement – why early-stage brands often rely on last-click metrics, and how that approach needs to evolve over time. Finally, we touch on the complexity of deciding which dimensions – audience, ad format, channel, offer, or optimization strategy – are worth prioritizing as you scale. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:52 Navigating Economic Pressures and AI in Marketing 05:46 Creative Strategy and Team Structure 09:03 Defining Creative Strategy and Volume 11:46 Creative Diversity and Audience Targeting 15:05 Local Maxima and Creative Inputs 17:47 Post-Purchase Monetization Strategies 21:03 The Role of Media Strategy in Creative Success 27:10 Aligning Creative and Media Strategies 29:56 Influencer Partnerships and Targeting 32:46 New Attribution Models and Performance Measurement 39:26 The Evolution of Attribution Models 42:10 Defining Creative Diversity 44:30 Incrementality vs Attribution in Marketing 47:51 Measuring Marketing Success 53:51 Cohesive Funnels in Marketing 01:07:21 Creative Exploration vs Exploitation Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Northbeam. https://www.northbeam.io/ Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/
Apr 15, 2025 · 1 hr 3 min
E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth
In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline. First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and when it’s most useful for your business. We also discuss how AI tools are revolutionising creative production, from automating time-consuming tasks like image and video creation to enabling more personalised, scalable content at a fraction of the traditional cost. Next up, we explore product seeding, including effective strategies for influencer outreach, tracking success, and improving hit rates. We wrap up by answering one of our listener’s questions on running incrementality tests for a low eight-figure brand with a million-dollar ad spend split between Meta and Google Search. Tune in for insights on ad testing, creative strategies, and influencer marketing to help optimize your marketing efforts and create sustainable growth. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 April Fool's Campaigns and Brand Values 02:48 Innovative Product Launches and Creative Processes 05:58 Testing and Measurement Strategies in Marketing 12:05 Incrementality Testing: Meta vs. Haus 17:49 Optimizing Marketing Strategies for Growth 23:47 AI in Influencer Marketing and Brand Ambassadors 31:44 Scaling Influencer Programs with AI 35:57 Optimizing Product Seeding Strategies 39:27 Transforming Customer Support with Technology 46:46 Leveraging AI for Creative Generation 55:19 Exploring New Technologies in Marketing Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

Marketing Operators

Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns

How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them

Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters

When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)

Why Great Marketers Think Like Data Scientists, with Eric Seufert

Spending More & Reaching Less? Fix Your Meta Account With Us

E067: How Marketers Should Actually Be Using AI, with the Boring Marketer

E066: DTC Marketers - Where Are You Wasting Your Time?

E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP

E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered

Bonus Episode: Marketing Operators X Meta Summit

E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right

E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing

E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches

E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose

E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance

E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth