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Marketing: Global Edition

Jasmine Montgomery, Piers Guilar

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.

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20 episodes
fortnightly
Avg 23 min
English

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#64
September 15 · 18 min
The Instagram Rebrand. Fresh or Fail?
Did you notice that Instagram refreshed their brand recently? Jasmine and Hannah debate the redesign and attempt to answer the question “does every rebrand have to break the internet?”
#63
September 7 · 42 min
GTA VI. The Marketing. The Heist. The Conspiracy Theory.
What can a video game leak teach us about the future of marketing? We explore the GTA VI and CyberLeek story, from scarcity and psychology to meme coins, Netflix and the extraordinary role of audiences in amplifying a story. And Piers comes up with a conspiracy theory that Jasmine fears will get them both sued.
#62
July 27 · 39 min
FIFA World Cup 2026 Winners & Losers
Yes yes, Spain won, England lost. I know, don’t rub it in. But who were the marketing winners and losers from this World Cup? Which sponsor brands scored big and which ones hit the proverbial post? In this episode Jasmine and Hannah explore the winners and losers of the World Cup in terms of the advertisers, the sponsors, the brands FIFA tried to cover up, the celebrities and those two biggest of all sports marketing rivals… you know who we mean.
#61
May 29 · 18 min
Dubai: A Destination Brand Bouncing Back
When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own visits, and how the Gulf conflict is reshaping one of the world's most ambitious city brands.
#60
May 15 · 17 min
Turning CEO's into brands on LinkedIn
"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.
#59
April 22 · 14 min
From Sneakers to AI?
Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a financial restructuring that drove a ~700% stock surge on AI momentum alone. Watch as we break down what really happened and why it is not the story the media says it is.
#58
April 11 · 18 min
From Space to Social: How Brands Turn Audiences into Creators
This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign.
#57
March 27 · 24 min
The K-Wave. A Billion Dollar Industry.
This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it.
#56
March 16 · 14 min
Is the Branding of The Premier League and Other Football Tournaments Confusing?
Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The League Cup but is the same as the Premiership and, weirdly the EPL. And League One is actually the third level of the football pyramid. Confused? We are. In this episode Jasmine and Piers are joined by friend, colleague and football super fan David Goulden to discuss the confusing world of football cup brands.
#55
March 7 · 21 min
Should Diageo Go All In On Guinness?
"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look at the reasons for Guinness's growing popularity around the world.
#54
February 28 · 23 min
Flying Cars: Are You Ready?
In this episode Jasmine and Piers talk about flying cars. They explore the brands that are landing today and imagine the advertising that we are going to see tomorrow when these icons of futurism finally become a daily reality for the mass consumer ownership.
#53
February 20 · 11 min
The British Museum AI Model Scandal
This week Jasmine and Hannah cover a social media scandal at the British Museum. Hannah explains the dos and don’ts of how to handle backlash on social and introduces us to AI model Elly Lin.
#52
February 14 · 49 min
Super Bowl 2026: The Ads
Move over Bad Bunny. In this episode Piers and Jasmine take to the microphone to bring you the best trends from the Super Bowl ads. We reveal all... the two contradictory themes this year, the best and worst ads and Piers's Jurassic Park inspired tattoo!
#51
February 6 · 9 min
Global Food Trends at Gulfood 2026
Hungry? Join Jasmine as she discovers the world’s largest food expo in Dubai and explores global food trends, global power ambitions, and the possibility of lunch at Gulfood 2026
#50
January 24 · 27 min
How Much Did Brooklyn Just Cost Brand Beckham?
As Brooklyn Beckham’s post blows up the internet, Jasmine and Piers take a shameless leap onto the band wagon and look at the effect on Brand Beckham. How much money is at stake? What impact will the family, the furore, and the memes have on the brand? What should the Beckhams do next?
#49
January 20 · 24 min
Brands to Watch in 2026
Jasmine and Hannah throw a spotlight on the global brands they think will do exciting things in 2026. And they review the podcast's predictions from last year. Join us to see how right or wrong we were in 2025. And let us know what brands you think should be on our radar this year.
#48
Dec 18, 2025 · 15 min
Designing Christmas. Your personal tour of Bond Street Brands.
Come and join me, Jasmine Montgomery, on a stroll down London's Bond Street to see how fashion brands from Ralph Lauren to Tiffany's to Cartier are using the latest merchandising techniques in their Christmas windows and find out why I was disappointed by Jimmy Choo and why I have beef with bows! And most importantly, come and feel the Christmas vibes! Merry Christmas!
#47
Dec 8, 2025 · 39 min
Who Won Christmas?
In this yuletide episode Jasmine and Piers don their Christmas jumpers and compare notes on favourite festive ads, focusing unashamedly on British retail ads because, let’s be honest, they are the best Christmas ads in the world. From Keira Knightley meeting her match over charming cheese to the much talked about John Lewis ad (which made Piers cry but don’t tell anyone) to Dawn French stuck in traffic, we review the ads and argue over what score to give them.
#46
Dec 2, 2025 · 21 min
Is it ok to cause offence deliberately in advertising?
Ricky Gervais shocks the socks off people with ads for his vodka, Dutch Barn. Jasmine and Piers debate the question 'is it ok to offend people in the name of advertising'. Don’t watch this if you are easily offended.
#45
Nov 25, 2025 · 13 min
Face Packs for Four Year Olds. Jasmine Loses Her Temper.
As a Pretty Little Liars star Shay Mitchell launches a range of skincare for toddlers, Jasmine goes on a rant about just how far marketing should go in creating demand.

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