Marketing Girly by Sky Society
#4 Beauty Marketer and Skincare Princess Katherine Helo, Philosophy Global Marketing
Mar 29, 2021 · 49 min · Season 1 · Episode 4 · 35.9 MB
0:00-49:46
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✨ Katherine Helo, Global Marketing Manager @ Philosophy
☁️ How to break into the skincare industry
☁️ Concepting the Watermelon Glow Sleeping Mask at Glow Recipe
☁️ Building meaningful brands by listening to your customer
☁️ Transitioning from startup at Glow Recipe to corporate at LVMH and Coty
☁️ Brand building and taking products from concept to counter
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