#212 The Scrappy Strategy Behind Viral Brand Content with Laura Galvan, Director of Social Media at Favorite Daughter

June 2 · 42 min · Season 1 · Episode 212 · 30.8 MB

0:00-42:45

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✨ Laura Galvan, Director of Social Media at Favorite Daughter

☁️ From no social media experience to leading a viral brand account
☁️ How employee-generated content replaces influencers and drives sales
☁️ The strategy behind live shopping and selling high-ticket products
☁️ The power of networking, coffee chats, and shooting your shot
☁️ Why passion and persistence matter more than having the perfect resume

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