#202 From Sephora Sales Floor to Beauty Marketing with Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe

March 24 · 38 min · Season 1 · Episode 202 · 28.0 MB

0:00-38:51

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✨ Sarah Thompson, Senior Manager, Influencer, and Social Media Marketing @ Morphe

☁️ From working the Sephora floor to leading beauty marketing teams
☁️ The strategy behind building real relationships with influencers
☁️ What actually goes into a beauty brand rebrand
☁️ Why creativity and analytics both matter in social media marketing
☁️ The TikTok metrics beauty brands actually track (hook rate, saves, shares)

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