#198 Nostalgic Beauty Collabs, Influencer Events and More with Colette Killworth, Director of PR & Influencer Marketing @ ColourPop

February 24 · 53 min · Season 1 · Episode 198 · 38.8 MB

0:00-53:51

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✨ Colette Killworth, Director of PR & Influencer Marketing @ ColourPop

☁️ From event intern at Too Faced to Director of PR & Influencer at ColourPop
☁️ How influencer events generated $6M+ in earned media value
☁️ What EMV actually means and how beauty brands measure success
☁️ Cold-email strategy that landed her beauty agency role
☁️ Why storytelling is her career edge in PR and influencer
☁️ Behind the scenes of nostalgic collabs like Twilight

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