#190 How In-Store Sephora Gondolas, Samples, and Campaigns Happen with Celeste Schreier, Director of Global Retail Marketing @ Summer Fridays

Dec 30, 2025 · 1 hr 4 min · Season 1 · Episode 190 · 46.7 MB

0:00-1:04:47

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✨ Celeste Schreier, Director of Global Retail Marketing at Summer Fridays

☁️ Behind the scenes of Summer Fridays’ Times Square takeover
☁️ How Celeste helped launch 800+ Sephora doors in Europe
☁️ What global retail marketing actually means day to day
☁️ How sampling strategy builds loyalty and brand awareness
☁️ What goes into designing Sephora gondolas that convert
☁️ Career lessons from working at Fresh, Benefit, and Tatcha

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