#1 Cultivating Culture-Conscious Brands With Founder & CEO of IN GOOD CO, Kirsten Ludwig

Mar 16, 2021 · 26 min · Season 1 · Episode 1 · 18.8 MB

0:00-26:04

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✨ Kirsten Ludwig, Founder & CEO @ IN GOOD CO

☁️ How she leverages 20 years of experience at brands like Uniqlo, Anthropology, Ralph Lauren, Google, Nike and Starbucks
☁️ How to fake it till you make it
☁️ Spotting talent and organizing outstanding creative teams
☁️ Why you should focus on discovering what you do NOT want to do instead of what you do want to do
☁️ How the world is moving from an attention economy to an intention economy
☁️ Behind the scenes of Kirsten’s creative process when taking on new clients