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BusinessMarketing

Marketing Corner

Jen Montague and Casper Rouchmann

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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  • 22 episodes
  • weekly
  • Avg 30 min
  • English

Episodes 22

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  • S1 · E140
    February 4 · 28 min

    Episode 140: Let’s Get Hypothetical (Hypothetical)

    Let's get into hypotheticals Let me hear your budget talk, your budget talk In this episode, we ask a hypothetical, yet revealing question: If you had to shift 20% of your marketing budget tomorrow, where would it come from and where would it go? Let’s get hypothetical, hypothetical. We cover: Why “low-intent” spend is getting far more budget than it deserves Where experimentation should really live (and why most teams dont 'protect it) Why content, AI search visibility, and brand building deserve more money — even when they’re hard to measure Why optimising for MQLs is still one of marketing’s favourite self-inflicted wounds Lets challenge some sacred cows to focus on how buyers buy - not what looks good in a dashboard.

  • S1 · E139
    January 28 · 34 min

    Episode 139: Predictions for 2026

    In this episode, we ask a deceptively simple question: If you could reallocate 20% of your marketing budget tomorrow, where would you put it and what would you take it from? We cover: Why paid search and “low-intent” spend is eating far more budget than it deserves Where experimentation should really live (and why most teams never protect it) Why content, AI search visibility, and brand building deserve more budget — even when they’re hard to measure Why optimizing for MQLs is still one of marketing’s favorite own goals Time to focus on how buyers actually buy — and not what looks good in a dashboard.

Showing 21–22 of 22 episodes