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Marketing ATM

Jess Ruhfus

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets.

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  • 22 episodes
  • Avg 45 min
  • English

Episodes 22

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  • S4 · E1
    Monday · 42 min

    Shower Thoughts, Pronunciation Merch & A Love Affair with Art

    Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors & Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards. Resources mentioned in this episode: Storehero Cherub FaceGym Smalls for Cats Filtered Beauty - use JESS15 for a discount! APPLY FOR CRUEL SUMMER See omnystudio.com/listener for privacy information.

  • S4 · E2
    Monday · 41 min

    Residencies, White Lies & *Actually Decent* Ai Ads

    I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy! Resources mentioned in this episode: WeTransfer TRYBE Asana Oblist Ai Video Campaign Designed by Karo Compartmento Drawer Organisers The Whitening Co NZ APPLY FOR CRUEL SUMMER See omnystudio.com/listener for privacy information.

  • S3 · E14
    August 24 · 58 min

    The Starbucks Employee Goldmine, Little Piggies & Gifted Collabs

    An activewear brand has shut down & no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program. Resources mentioned in this episode: Microsoft clarity shopify app Shopify Roll outs Sam Served (because we're little piggies) Dear Romeo MCo Beauty x Cadbury MODASH what creators think about gifted collabs 50% off Hashtag Gifted APPLY FOR CRUEL SUMMER See omnystudio.com/listener for privacy information.

  • S3 · E13
    July 27 · 47 min

    Free Pizza, Gateway Drugs and Bed Panda's

    How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner. Resources mentioned in this episode: Selling Salons By Sid Milled.com Anaita’s Founder-Led Content Webinar Bed Threads Journal Fayla Sleepwear See omnystudio.com/listener for privacy information.

  • S3 · E12
    July 13 · 54 min

    Ai Employees, Grandmas & 2.86x Your Conversion

    We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;) Resources mentioned in this episode: Beeble.ai Viktor Ai Rochambeau Club Pistachio Papi Boring Without You APPLY FOR CRUEL SUMMER >>> See omnystudio.com/listener for privacy information.

  • S3 · E11
    July 6 · 50 min

    Liquidation, Cannes Lions & Insane Ways to Leverage your Orbit

    Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you! Resources mentioned in this episode: Outersignal Creative Converters Tool Abi Marvel's Hotel Room CHUUG video Levi's Stadium Logo Tuttofare APPLY FOR CRUEL SUMMER HERE >>> See omnystudio.com/listener for privacy information.

  • S3 · E10
    June 22 · 54 min

    Winbacks, Mail Clubs & $4million in One Hour

    Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr Resources mentioned in this episode: Muscle Republic's $4m in 1 hour FORUM Harris farm is delivering through Amazon Teleprompter within Edits app Tolstoy Live Chat Dairy Boy Animal Campaign Day Seven Bread Bag KOTN Felix Toohey Sandwich Box Resume Hot Cakes Club Dear You Little Sohls See omnystudio.com/listener for privacy information.

  • S3 · E9
    May 26 · 47 min

    Gym Bullies, Brand Cinema & Doubling Your AOV

    This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout Resources & brands mentioned in this episode: Suave Activewear Meadow Lane Board of Director meeting KLOAK Claude Cowork ChouChou Intimates x Elena Tea Partnerships in a Pinch Wedded Wonderland Saint Jack Ficifolia Tub Club Creative Cafe Company Georgina Venzin - Cafe Creator APPLY FOR CRUEL SUMMER 🌶️ See omnystudio.com/listener for privacy information.

  • S3 · E8
    April 29 · 58 min

    Coachella, Collabs Black Ops Budgets

    Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about... Resources mentioned in this episode: HashtagGifted Partnerships in a Pinch Apply for Cruel Summer FFW Podcast Maara Collective Bangn Body MAKU See omnystudio.com/listener for privacy information.

  • S3 · E7
    April 14 · 54 min

    A $5m Day, Public Teardowns & Magic Layers

    Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow. This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off! Resources mentioned in this episode Claude Cowork Canva Magic Layers Canva Style Copy Ailia Bottle BonBon Orange See omnystudio.com/listener for privacy information.

  • S3 · E6
    March 30 · 46 min

    Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend

    We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in. Resources mentioned in this episode: Vaseline Winter Trip Wispr Flow Instant ai predictive opt in Yvonne Lafleur John @jayhoovy cofounder of stan store Cadence Drinks Delilah's Deli CRUEL SUMMER APPLICATION See omnystudio.com/listener for privacy information.

  • S3 · E5
    March 16 · 43 min

    Hot lifeguards, Immortals and a Big Week for Radio

    Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). A few of the resources we mentioned: Apply for Cruel Summer Metricool Claude Cowork PANACHE Brooklyn Fredgies Staje Supplements Kidhy Hero Packaging No.2 Drops Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline See omnystudio.com/listener for privacy information.

  • S3 · E4
    February 23 · 37 min

    Tanning Gummies, IG Tips & The Worst AI We've Ever Seen

    What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line. Brands & resources mentioned: ManyChat Google Workspaces eSignatures Leah's Wax Works Lu Castelli TikTok Andie Gummies Kith See omnystudio.com/listener for privacy information.

  • S3 · E3
    February 23 · 32 min

    Melon Balls, Gifting & Popup Mystery Freezers 💣

    So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own! Brands and resources mentioned: Mecca's AO Activation Waterdrop Ralph Lauren Lune Croissants Nike Archive HotSource Bared Footwear Bomberry See omnystudio.com/listener for privacy information.

  • S3 · E2
    February 9 · 35 min

    Fake Zoom, Fast Ads & Good JUJU

    Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow. A few of the resources mentioned in this episode: Butter Girl & SULT CJ Hendry Canva to Meta ad integration Order Editing Marty Supreme Sippi Soda Co Miranda Shanahan's Community Levels Brimm See omnystudio.com/listener for privacy information.

  • S3 · E1
    January 26 · 43 min

    A $335k Popup, Sendle's Downfall & Million Dollar Months

    SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane). APPLY FOR CRUEL SUMMER HERE Resources mentioned in this epiosde Shopify Workflows PushOwl Loyalty Harbour Ice Glow Toast Tan Motion.ai Coastal Grl See omnystudio.com/listener for privacy information.

  • S2 · E20
    Dec 14, 2025 · 39 min

    A $96m Vent, Dance Breaks & How To Be Funny

    Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode: Bethenny Frankel x Loreal Sophie Monk x Yellowtail at Showpo BOM's $96.5million website Go-To retires Gro-To Hommey's Dance Content Squoosh Carla Ai Daphne Giggly Squad MYER ONE Loyalty & JD Sports The Hunger Games but Better TheoryofKhaos How to be Funny No.22 Home See omnystudio.com/listener for privacy information.

  • S2 · E19
    Dec 4, 2025 · 59 min

    TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP]

    A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep: Chargeflow Pomelli Adam Sullivan | Evidence Based Training Kitchen Warehouse Bake Friday Sare Store Rattle Style Proud Poppy Lullaby Club LSKD See omnystudio.com/listener for privacy information.

  • S2 · E18
    Nov 9, 2025 · 34 min

    Buttons, AI Checkouts, Debt & Barbie Yoghurt World 🎀

    We're almost at the end of season 2!! Here are some resources from this episode: Great Wrap's $39m in debt Porsche & Pilates Voicemail Hack Chatgpt & Shopify's Integration: Merchant Application Form Button Amsterdam Francesca Jewellery Sinchies See omnystudio.com/listener for privacy information.

  • S2 · E17
    Oct 27, 2025 · 40 min

    Losing $13 million, AI Jingles & Butter Momentum

    We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Humble Brags Retreat Carted's closure JL Patisserie Butter Girl Sora AI Suno AI MXstore Loved the ep? Leave us a review! Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;) See omnystudio.com/listener for privacy information.

Showing 1–20 of 22 episodes