Marketing and Margaritas

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

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170 episodes
Updated Friday

Episodes170

Newest first

Jul 27, 2022 · 19 min
4 Instagram Mistakes That Could Be Costing Your Business
In this episode we dive into common Instagram mistakes that we see that could be stunting your business growth and also your sales. Enjoy! Social links: Marketing and Margaritas Ruby Consultants Made Creative Co
Jul 20, 2022 · 32 min
Optimising Your Instagram for Business Success
In today's episode we are discus our 15 tips to best optimise your Instagram for business success! These 15 tips help you set up and use your Instagram account to attract qualified leads, convert them to followers and nurture them all the way through to the point of sale. Enjoy! Instagram Links: Marketing and Margaritas Ruby Consultants Made Creative Co
Jul 13, 2022 · 15 min
The Ultimate 6 Step Email Welcome Sequence
In this episode we share our ultimate 6 step email email welcome sequence for you to use in your business! We go through why it's so important for every business owner to have a welcome sequence set up and give you an easy template for you to use! Enjoy! Ps. are you following us on social media? https://www.instagram.com/marketingandmargaritas_/
Jul 6, 2022 · 24 min
How to Get Your Lead Magnet Seen by Hundreds of Prospects
Today's episode is all about building your email list and how to get is seen (and signed up to!) by hundreds of prospects. We speak a lot about social media, and how it’s a perfect place to connect with your ideal clients but we shouldn’t just be focusing on building our business on a platform we can’t control. We need to build a list because it's an audience we 'own' but it's also a much warmer audience as your list is a group of people who have opted-in because they saw value in you. So grab your pen and paper, your coffee (or margarita!) because we are about to give you over 15 ways you can grow your list. Want to connect with us? Follow us over at @marketingandmargaritas_ on Instagram.
Jun 29, 2022 · 26 min
The Power of Influencer Marketing with Megan and Mandy from Megan Potter
We are so excited to bring you this episode with Mandy & Megan – the dynamic duo behind Megan Potter – a successful organic skin and hair range that focuses on affordability, sustainability and products that their customers actually want. In this episode we discus the power of influencer marketing, the challenges of creating a product-based business and how Megan Potter went from an idea of making skincare and makeup due to personal skin allergies, to a leading organic range loved by thousands of women today. Make sure you check them out over at @meganpotter_cosmetics on Instagram. And come and say hi to us while you are at it @marketingandmargaritas_ Enjoy!
Jun 22, 2022 · 44 min
The Ultimate Marketing Tech Stack Guide for your Business
In today's episode we discus the essentials for building your tech stack. Tech is super important for so many facets of your business - it helps you automate your sales and marketing along with your processes - which saves you a ton of time and energy and it provides a more seamless experience for your customers. Today we go through what tech your business needs and discus different (tried and tested!) options so you can make a decision what is right for you, your business and your budget. If you loved this episode make sure you give us a rating and review and stay in touch by coming to say hello to us over on Instagram @marketingandmargaritas_
Jun 15, 2022 · 29 min
How to Build that Know, Like and Trust Factor - Connecting with Your Audience at each Stage of the Buyer Journey
In today's episode we discus how to build that know, like and trust factor with your audience and how to connect with them at each stage of the buyer's journey. We talk about which content is needed for each stage and give real-life case studies so you can relate each stage to your business. Want to connect with us outside of the podcast? Come and say hi to use over on Instagram at @marketingandmargaritas_.
Jun 8, 2022 · 31 min
Sales funnels: Our Favourite 7 you can use in your Business (and what you need to build them!)
No matter what you sell, getting prospective customers to buy doesn’t happen in an instant. Very rarely do people see an ad, a post and think yep I am buying. Instead, the sales process unfolds in stages - warming up cold prospects to the idea of spending their money on your products/service and priming them for purchases in the future. In this episode we discuss types of funnels you can implement into your business and the aspects you need to construct them successfully. Grab your pen, paper and margarita! This one is full of gold you can action right away!
Jun 1, 2022 · 25 min
How to Start a Personal Brand with Malissa Fedele
Welcome to the Marketing and Margaritas Podcast! In our first guest episode we interview Malissa Fedele from Get it Girl Nutrition who built her success around her personal brand which has opened up a number opportunities - from working with well known brands, launching multiple businesses and her very first product that is launching very soon! We cover what is needed to build a successful personal brand on Instagram, why this is so important as a business owner as well as social media and marketing hacks you can apply to your business that have worked for Malissa. Grab your pens and papers, this episode has some gold in it! Find us: @marketingandmargaritas_ Follow Malissa: @malissafedele
Jun 1, 2022 · 22 min
Getting Started with Marketing And Sales: The Five Step Formula Every Business Needs!
Whether you are a start-up or scale-up business, we have put together a 5 step formula for you to follow when mapping out your strategy. Perhaps you have a brilliant business that has relied on word of mouth for some time now but you know that pool is drying up and you need a solid strategy to launch into… Or you have a new business idea that you know is going to change the world but have no clue how to get people to buy… You could have the best business or idea in the world but if you don’t know how to market or sell, you actually don’t have a business at all. Because a business needs to make you money. So, click the play button to hear our five step formula for creating a strong sales and marketing strategy!

Marketing and Margaritas

4 Instagram Mistakes That Could Be Costing Your Business

Optimising Your Instagram for Business Success

The Ultimate 6 Step Email Welcome Sequence

How to Get Your Lead Magnet Seen by Hundreds of Prospects

The Power of Influencer Marketing with Megan and Mandy from Megan Potter

The Ultimate Marketing Tech Stack Guide for your Business

How to Build that Know, Like and Trust Factor - Connecting with Your Audience at each Stage of the Buyer Journey

Sales funnels: Our Favourite 7 you can use in your Business (and what you need to build them!)

How to Start a Personal Brand with Malissa Fedele

Getting Started with Marketing And Sales: The Five Step Formula Every Business Needs!