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Making Strides for Animal Chiropractic

Kaitlyn Lackey DC cAVCA

Our podcast is specifically designed to cater to the business and clinical practice of animal chiropractic. We are a safe space for practitioners (and students) to explore best practices for serving their animal patients and their growing business. You can find more about us at makingstridesforanimalchiropractic.com

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  • 20 episodes
  • Avg 31 min
  • English
  • June 8 · 55 min

    Growing your social media as an animal chiropractor - my interview with Molly Cahill

    In this episode, Dr Katie interviews Molly Cahill. Molly specializes in helping holistic health and wellness professionals scale their local businesses. Rather than focusing on viral fame or generic metrics, Molly emphasizes practical, sustainable marketing tactics that convert digital engagement into actual patient bookings. In this conversation, Dr. Katie and Molly discuss how animal chiropractors can take their social media from a "have to" to a "get to" on their small business check list. Sign up for the masterclass on June 15th 2026 @ 1pm US central

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  • April 15 · 48 min

    Proposed changes by the TX vet board

    Summary: This podcast features Dr. Kaitlyn Lackey and expert Bharon Hoag discussing the recent proposed changes to Texas veterinary regulations affecting animal chiropractic practice. They explore the history, current challenges, and strategic actions needed to protect the profession. Keywords: animal chiropractic, Texas vet board, regulation, legislation, veterinary law, chiropractic, animal health, advocacy, professional rights Key topics: Texas veterinary regulation changes Legal and legislative strategies for animal chiropractic Call to action Titles: How Texas' Proposed Vet Regulations Threaten Animal Chiropractic The Fight for Animal Chiropractic Rights in Texas sound bites "Making sure things are done with clarity and accuracy." "The proposed language is an overreach by the vet board." "Safety should be the priority in regulation." Chapters: 00:00 Introduction and Context of the Regulation Changes 01:10 Bharon Hoag's Background and Entry into Animal Chiropractic 02:56 Discrepancies in State Regulations and Organizational Efforts 05:28 Overview of the Proposed Changes by the Texas Vet Board 08:00 Implications of New Language and Supervision Requirements 11:00 Core Competency and Education Concerns for Veterinarians 14:07 Safety and Scope of Practice in Texas Regulations 17:30 Modalities and Terminology in Proposed Regulations 22:19 Distinguishing Chiropractic from Mobilization and Manipulation 25:37 Historical Battles and Political Context in Texas 31:26 Strategies for Advocacy and Public Engagement 42:22 How to Support the Cause and Get Involved resources Links and Resources: One Chiropractic - https://onechiropractic.org/animalchiro Proposed changes-https://veterinary.texas.gov/announcements/tbvme-seeks-feedback-on-rule-drafts/ Send your comments- Email: comment@veterinary.texas.gov Phone: 512-463-6599 Address: TBVME PO Box 12157, Austin, TX 78711 Attend in person- April 21st @ 9 am Texas Department of Licensing & Regulation (TDLR) North Campus1106 Clayton Lane, Suite 125E Austin, TX 78723 Tune in virtually to the meeting April 21st-https://www.youtube.com/live/oeGEu7zpNQk?si=7IE6u6TGl7Jf9T-i

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  • March 18 · 19 min

    My takeaways from the Freedom Rally

    Dr. Katie Lackey provides an update on her takeaways from the recent Animal Chiropractic Freedom Rally. She discusses the impact of the rally, challenges in the animal chiropractic profession, balancing practice and teaching, educational offerings, revamping the Business Basics course, supporting the profession, unique struggles of animal chiropractors, and shares insights into her behind-the-scenes work and future plans. Takeaways Animal Chiropractic Freedom Rally Challenges of Animal Chiropractic Profession Links: Rally replay- https://www.makingstridesforanimalchiropractic.com/freedomrallyreplay Dr. Katie's courses- https://www.makingstridesforanimalchiropractic.com/courses

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  • February 26 · 37 min

    Getting a cease and desist - it could happen to you

    Summary In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and experiences of animal chiropractors, particularly focusing on Dr. Valentina's journey. The conversation covers the importance of political involvement in the profession, navigating legalities, facing complaints, and the emotional toll of legal battles. Dr. Valentina shares her insights and advice for future animal chiropractors, emphasizing the need for community support and advocacy for change in the field. Join the freedom rally https://www.makingstridesforanimalchiropractic.com/freedomrally Takeaways Dr. Katie emphasizes the importance of community and support for animal chiropractors. Dr. Valentina's journey into animal chiropractic began with a passion for animals. Navigating the legal landscape is crucial for animal chiropractors. Complaints can arise from misunderstandings in advertising and practice. Having proper documentation and disclaimers is essential for legal protection. The emotional toll of legal battles can be significant for practitioners. Community support is vital in advocating for changes in animal chiropractic laws. Future animal chiropractors should be proactive in understanding their legal rights. The profession faces ongoing challenges that require collective action. Advocacy and political involvement are necessary for the future of animal chiropractic. Chapters 00:00 Introduction to Animal Chiropractic Podcast 01:19 Dr. Valentina's Journey into Animal Chiropractic 04:24 Navigating Legalities in Animal Chiropractic 10:18 Facing Complaints and Legal Challenges 18:43 Advice for Future Animal Chiropractors 24:50 The Emotional Toll of Legal Battles 30:02 Community Support and Advocacy for Change Keywords animal chiropractic, legal challenges, animal health, animal chiropractor

  • February 20 · 36 min

    Join Dr. Mike and I for the Animal Chiropractic Freedom Rally

    Summary In this podcast episode, Dr. Katie and Dr. Mike Adney discuss the evolving field of animal chiropractic, the importance of social media in promoting the profession, and the need for law reform to allow certified animal chiropractors direct access to care. They explore the challenges and opportunities presented by social media, emphasizing the need for authenticity and an area for potential for growth in the profession. The conversation also highlights the importance of collaboration with veterinarians and the ethical considerations surrounding animal care. Save your seat https://www.makingstridesforanimalchiropractic.com/freedomrally Titles Revolutionizing Animal Chiropractic: The Freedom Rally Harnessing Social Media for Animal Chiropractic Growth sound bites "It's about the pops, right?" "You have to get your name out there." "We want to work with them." Chapters 00:00 Introduction to Animal Chiropractic and the Freedom Rally 03:59 The Importance of Social Media in Animal Chiropractic 06:52 Authenticity and Building Relationships Through Social Media 09:41 Overcoming Hesitations: Sharing Your Work Online 12:50 The Impact of Social Media on Business Growth 15:37 Navigating the Challenges of Social Media Content Creation 18:33 The Ripple Effect of Social Media on Client Relationships 27:14 Conclusion and Call to Action for the Freedom Rally Keywords Animal Chiropractic, Social Media, Veterinary Law Reform, Animal Health, Chiropractic Education, Animal Care, Professional Development, Animal Chiropractors, Animal chiropractic business

  • February 17 · 44 min

    Join Dr. Bek and I for the Animal Chiropractic Freedom Rally

    Summary In this podcast episode, Dr. Katie and Dr. Bek discuss the challenges and opportunities within the field of animal chiropractic, particularly focusing on the need for legislative changes, the importance of education and awareness, and the role of veterinarians. They explore the philosophy behind animal chiropractic, the business challenges practitioners face, and the necessity for growth of multi-doctor practices. The conversation emphasizes personal growth, hiring dynamics, and the importance of systems in running a successful practice. Ultimately, they call for a collective effort to advance the profession and improve animal healthcare. Save your seat https://www.makingstridesforanimalchiropractic.com/freedomrally Takeaways The need for legislative changes in animal chiropractic is crucial. Awareness and education about animal chiropractic are lacking. Veterinarians and chiropractors should work collaboratively. Chiropractic is a philosophy, not just a modality. Business challenges are significant in the animal chiropractic field. Multi-doctor practices can enhance service delivery. Personal growth is essential for business success. Hiring the right team is critical for scaling a practice. Systems and processes can alleviate administrative burdens. Self-reflection is necessary for personal and professional development. Chapters 00:00 Introduction to Animal Chiropractic Freedom Rally 02:45 Challenges in Animal Chiropractic Legislation 05:51 The Importance of Awareness and Education 08:58 The Role of Veterinarians and Miscommunication 12:02 The Philosophy of Chiropractic Care 14:55 Building a Thriving Animal Chiropractic Practice 18:14 The Need for Multi-Doctor Practices 21:07 The Entrepreneurial Journey in Animal Chiropractic 24:02 Identifying Break Even Points in Business 29:05 The Challenges of Scaling in Animal Chiropractic 29:55 Balancing Personal Life and Professional Demands 33:58 Transitioning from Practitioner to CEO 38:57 The Importance of Self-Reflection in Business 41:10 Preparing for the Future of Animal Chiropractic Keywords Animal Chiropractic, Legislation, Veterinarians, Business, Education, Awareness, Multi-Doctor Practices, Personal Growth, Hiring, Systems

  • February 13 · 29 min

    Join Dr. Clay and I for the Animal Chiropractic Freedom Rally

    In this episode, Dr. Katie Lackey interviews Dr. Clay Sullwold about his role in the Animal Chiropractic Freedom Rally and his expertise in equine upper cervical chiropractic techniques. They discuss the evolution of animal chiropractic, the importance of upper cervical adjustments, and the anatomical differences between horses and humans. Dr. Sullwold shares insights on techniques, case studies, and the need for collaboration with veterinarians. The conversation emphasizes the importance of advocating for the profession and the need for freedom in practice. Takeaways Dr. Clay Sullwold has a background in both human and animal chiropractic since 2007. Upper cervical technique focuses on the top two bones in the neck, with specific adjustments based on detailed analysis. There are 274 possible combinations of misalignment in humans, but only about 9 in horses due to anatomical differences. The upper cervical area is often overlooked in animal chiropractic, leading to a lack of updated knowledge. Case studies show significant improvements in horse behavior and health after upper cervical adjustments. Collaboration with veterinarians is crucial for effective animal chiropractic care. The Freedom Rally aims to raise awareness and advocate for the rights of animal chiropractors. Chiropractors need to evolve their techniques and understanding of animal anatomy. The importance of specific adjustments in chiropractic care cannot be overstated. Advocacy for animal chiropractic freedom is essential for the profession's growth. Chapters 00:00Introduction to Animal Chiropractic Freedom Rally 02:02Dr. Clay Sullwold's Journey in Animal Chiropractic 04:14Understanding Upper Cervical Technique 07:55Techniques and Observations in Animal Chiropractic 11:33Anatomical Differences Between Humans and Horses 15:12Case Studies: Success Stories in Upper Cervical Adjustments 18:19The Impact of Adjustments on Horse Behavior 20:13Collaboration with Veterinarians in Animal Chiropractic 24:27The Importance of the Freedom Rally 27:47Closing Remarks and Call to Action Get registered for the event: https://www.makingstridesforanimalchiropractic.com/freedomrally #AnimalChiropractic, #UpperCervicalTechnique, #EquineChiropractic, #ChiropracticFreedomRally, #ChiropracticAdvocacy #MakingStridesPodcast

  • February 9 · 31 min

    Join Dr. Petra and I for the Animal Chiropractic Freedom Rally

    The podcast features a discussion between Dr. Kaitlyn Lackey and Dr. Petra Sullwold about the upcoming Animal Chiropractic Freedom Rally. They discuss the history, struggle, and barriers of animal chiropractic, as well as the lineup of speakers and their topics. Takeaways The Animal Chiropractic Freedom Rally aims to address the history, struggle, and barriers of animal chiropractic. The lineup of speakers brings expertise in business, clinical protocols, and the passion for animal chiropractic. Get registered today: https://www.makingstridesforanimalchiropractic.com/freedomrally

  • January 26 · 11 min

    Lessons from 2025: A Chiropractor's Journey Scaling Your Animal Chiropractic Practice

    Keywords animal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional development Summary In this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance of setting appropriate pricing, understanding supply and demand, identifying her ideal customer, and the necessity of self-care and community support for practitioners. Through her experiences, she aims to provide insights that can help others in the field avoid common pitfalls and enhance their practices. Takeaways Being a business owner is challenging and requires continuous learning. Setting your prices based on your worth is crucial. Avoid competing on price; it leads to burnout. Understanding supply and demand is essential for practice growth. Identifying your ideal customer helps tailor your services. Self-care is vital; no one else will prioritize it for you. Community support is important for mental health in practice. Niche down to attract the right clients. Your practice should reflect your values and interests. Implementing learned lessons can save you from future headaches.

  • Nov 24, 2025 · 24 min

    Reflections on the Clinical Essentials Course; Dr. Kaitlyn Lackey, DC

    In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills. She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palpation and evaluation methods, plus real-world tips for showing owners the results of great chiropractic care. Dr. Katie doesn’t shy away from the business side either. She digs into how to price your services, recognize your ideal (and not-so-ideal) clients, and define what success really looks like for you. Topics covered in this episode: Reflecting on the Clinical Essentials Course Building a community in animal chiropractic Clinical skills and business acumen Refining clinical analysis Understanding ideal and unideal clients Pricing spreadsheet and structure Defining success in animal chiropractic Making Strides for Animal Chiropractic links: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Have an idea for the podcast? Leave us a survey!

  • Nov 10, 2025 · 45 min

    Interview with Bharon Hoag: Advancing Animal Chiropractic Across America

    Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic. He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment. His venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to establish cultural authority, and ensure global access to chiropractic care. Achieving these goals will make chiropractic the world's leading healthcare choice. Topics covered in this episode: Baron’s journey into Animal Chiropractic Challenges and politics of Chiropractic Legislation Efforts to standardize and gain recognition Education, certification, and the diplomat debate Navigating legal hurdles and veterinary opposition Progress, lobbying, and getting involved Links and Resources: Learn more and get involved in the Chiropractic Defense Counsel Learn more about OneChiropractic Find OneChiropractic on Facebook Find OneChiropractic on Instagram Find OneChiropractic on YouTube Making Strides for Animal Chiropractic links: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Equigate Have an idea for the podcast? Leave us a survey! **DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research, should you choose to donate any money to this cause.

  • Oct 6, 2025 · 26 min

    What Makes an Animal Chiropractic Business Different?; Dr. Kaitlyn Lackey, DC

    In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field. Topics covered in this episode: Why Animal Chiropractic is different The role of technology and systems Relationship marketing strategies Challenges and misconceptions Compassion Fatigue in Animal Chiropractic Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator. Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Equigate Have an idea for the podcast? Please leave us a survey!

  • Sep 22, 2025 · 23 min

    Pricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DC

    In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing! Topics covered in this episode: Factors that influence pricing Break-even point & pricing calculator Appointment capacity & business metrics Overcoming imposter syndrome Retention strategies & client communication Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator. Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Equigate Have an idea for the podcast? Please leave us a survey!

  • Sep 8, 2025 · 23 min

    Bridging the Gap: Why Veterinarians Hesitate to Refer Chiropractors: Dr. Kaitlyn Lackey, DC

    In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their egos and ensure they don't overstep their scope of practice to build trust with veterinarians, ultimately emphasizing a team approach to animal care. Topics covered in this episode: The Great Divide: Veterinarians vs. Chiropractors Creating a collaborative environment The importance of interprofessional communication Effective documentation and communication Ego and open-mindedness in practice Reinforcing professional boundaries Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Equigate Have an idea for the podcast? Please leave us a survey!

  • Aug 25, 2025 · 30 min

    From Student Debt to Financial Strategy: An Expert Conversation with Lauryn Williams, CFP®, CSLP®, AFC®

    In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie is joined by Lauryn Williams, Certified Financial Planner™ (CFP®), from Student Loan Planner, to demystify the complex world of student loans. She is the founder of the financial planning firm, Worth Winning, and the "Worth Listening" podcast. She graduated from the University of Miami with a Bachelor of Finance and also has an MBA from the University of Phoenix. Lauryn is a 4-time Olympian and the first American woman to medal in both the Summer and Winter Games! Together, they discuss recent policy changes, repayment plan options, and how to navigate loans while building a chiropractic or veterinary practice. Lauryn also offers practical tips for future and current borrowers and highlights why proactive loan management is key to long-term financial success. Topics covered in this episode: Meet student loan expert, Lauryn Williams Understanding Student Loan Planner Recent changes in student loans Income-driven repayment plans Public Service Loan Forgiveness Future borrowers and inflation Links and Resources: Find out more information about Student Loan Planner Click HERE for $100 OFF a consultation and start building your custom repayment strategy today! Click HERE to gain more insight into student loans from their blog Find Student Loan Planner on Facebook Find Student Loan Planner on Instagram Find Student Loan Planner on YouTube Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Equigate Have an idea for the podcast? Please leave us a survey!

  • Aug 11, 2025 · 28 min

    Illuminating Healing: Inside the World of Red Light Therapy with Alon Landa

    Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma, an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets. With hands-on experience working alongside veterinarians, pet owners, and clinical researchers, Alon is driven by a deep belief in accessible, evidence-based care. Before founding MedcoVet, he spent over two decades leading innovative tech companies across industries, including medical devices, satellite systems, internet media, and pet health. He also created PupReady, a digital platform for new dog owners. Alon holds a B.S. in Electrical Engineering from the University of Pennsylvania and an MBA from NYU Stern. He regularly writes on medcovet.com about PBM therapy and pet recovery, combining expert knowledge with lived experience. Alon lives in Boston, MA. Topics covered in this episode: Alon Landa's journey to animal health Understanding Red Light therapy Differences between Red Light, Infrared, and Laser therapy Choosing the right device for animal care Medco Vet's innovative app and rental program How to get started with Medco Vet Links and Resources: Find out more information about the Luma Device Click HERE to get a round-up of the best devices on the market Click HERE for a deeper dive into red light therapy Find MedcoVet on Facebook Fine MedcoVet on Instagram Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Equigate Have an idea for the podcast? Please leave us a survey!

  • Jul 28, 2025 · 25 min

    Find Your Voice: How Confident Communication Elevates Chiropractic Care; Dr. Kaitlyn Lackey, DC

    Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve customer service and ensure clients feel heard and cared for. She also includes great takeaways such as the power of permission-based questions, maintaining confident word choice, and the importance of follow-up to build trust and retention. Topics covered in this episode: Building rapport and confidence Personal experience with a holistic vet Learning from competitors Client feedback and building trust Effective communication strategies Permission-based questions Confident word choice and setting expectations Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic Equigate Have an idea for the podcast? Please leave us a survey!

  • Jul 21, 2025 · 12 min

    Scaling with Success: Efficient Strategies for Hiring an Assistant; with Dr. Kaityln Lackey, DC

    Dr. Katie of Making Strides for Animal Chiropractic discusses the vital role of hiring an assistant for your animal chiropractic practice. This podcast covers when to know it's time to hire an assistant, the steps to successfully onboard and set them up for success, and how this can help scale your business. Dr. Katie shares her personal experiences and practical tips for managing administrative tasks efficiently to focus more on patient care. Topics covered in this episode: The importance of having an assistant Personal experience with assistants Signs you need an assistant Finding the right assistant Training and quality control Effective meetings and being a real boss Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic iPoint Touch- Integrative Veterinary Medicine EHR The Evidence Based Chiropractor Have an idea for the podcast? Please leave us a survey!

  • Jun 30, 2025 · 29 min

    Harnessing AI: Transforming Your Animal Chiropractic Practice with Expert Darcy Sullivan

    Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizing the importance of small, manageable steps to adopt AI technology. Topics covered in this episode: Understanding AI in animal chiropractic Practical uses of AI in marketing Experimenting with AI tools AI for content creation and efficiency Getting started with AI Website optimization tips Links and Resources: Learn more about Darcy Sullivan through her website Find the Propel Marketing & Design, Inc. on Facebook Find the Propel Marketing & Design, Inc. on Instagram Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic iPoint Touch- Integrative Veterinary Medicine EHR The Evidence Based Chiropractor Have an idea for the podcast? Please leave us a survey!

  • Jun 16, 2025 · 43 min

    Empowering Change: Dr. Laura Colman’s Fight for Animal Chiropractic

    Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went on to specialize in pediatric, prenatal, and animal chiropractic care. Now based in Clarksville, TN, Dr. Colman not only serves the Fort Campbell community but has also played a key role in changing Tennessee law to expand access to animal chiropractic. She believes precise, holistic care can be a powerful catalyst for healing, whether for people or animals. Topics covered in this episode: Dr. Laura’s journey and motivation Early obstacles, unexpected lessons, and navigating professional hurdles The political climate in Tennessee, key legal battles, and legislative victories Facing Opposition Setting Standards and Building Bridges Encouragement and guidance for future animal chiropractic practitioners Links and Resources: Learn more about Dr. Laura Colman through her website Find the Holistic Health Center on Facebook Find the Holistic Health Center on Instagram Making Strides for Animal Chiropractic Links and Resources: Visit the Making Strides for Animal Chiropractic website Visit our Facebook Page Visit our Instagram Page Thank you to our sponsors! Academy for the Advancement of Animal Chiropractic iPoint Touch- Integrative Veterinary Medicine EHR The Evidence Based Chiropractor Have an idea for the podcast? Please leave us a survey!

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