
Why Kiwis Are Quitting to Go Solo, And How To Succeed
Even the worst economy can still have winners - if you figure out the lay of the land, and have the courage to bet on yourself. Sarah Davies, founder of Sweet Spot Business Coaching, joins Frances Cook on Making Cents to share the roadmap to ditching employment and thriving as a solopreneur or independent consultant. From her "proof first" validation method to avoiding the feast-and-famine trap, Sarah pulls back the curtain on how to build a business that gives you your time back. In this episode: Why being good at what you do and running a business require two different skill sets The biggest mistake new business owners make: building on guesswork instead of evidence The "proof first" validation method: how 5 conversations can save you 2 years of trial and error Why tough economic downturns create massive opportunities for fractional consultants The pricing trap: factoring in taxes and overheads so you don't work for less than minimum wage Escaping the feast-and-famine cycle: how to build marketing systems that fit your strengths Why niching down makes you referable, while being a generalist leaves you overlooked How New Zealand business owners can access up to 50% government co-funding through Regional Business Partners As mentioned in the episode, take Sarah’s free 2-minute "Win More Work" quiz to spot the gaps and get your custom action report: https://win-more-work.scoreapp.com/ Whether you're facing redundancy, craving freedom over your calendar, or ready to turn your professional skills into an independent business, this episode breaks down practical steps to help you take the leap on your own terms. This episode is supported by Tiger Fintech (NZ) Limited. Sign up through my link to get an extra NZ$100 Stock Discount Voucher. You can also scan the QR code on screen, or enter FRANCESCOOK (all one word, no space) as your Invitation Code https://www.tigersecurities.com/signup?&invite=FRANCESCOOK®ion=NZL&lang=en_US To qualify, your Net Deposit also needs to reach NZ$2,000 within 14 days of your first deposit. This is not financial advice. Investing carries risk. Terms and conditions apply to each campaign. See tigerbroker.nz for more. T&C’s https://www.tigerbrokers.nz/activity/forapp/rules?id=COOK2628 Follow me everywhere! Facebook / https://www.facebook.com/FrancesCookNZ Instagram / https://www.instagram.com/francescooknz TikTok / https://www.tiktok.com/@francescooknz Join the Money Memo newsletter for a free weekly money tip in your inbox each week https://www.francescook.co.nz/subscribe Become a confident sharemarket investor by signing up to the Market Memo newsletter https://www.francescook.co.nz/invest #MakingCents #FrancesCook #MakingCentsPodcast #InvestingPodcast #MoneyPodcast #FinancialFreedom Production and video editing by Lana Byrne Audio engineering by Tash Chittock Filmed by Fanaticals
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