M&A Science

Making M&A GTM Successful

Jan 3, 2022 · 46 min · Episode 137 · 67.8 MB
0:00-46:54

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Gwen Pope, Head of Global Product M&A at eBay (NASDAQ: EBAY)

Creating a go-to-market plan is one of the first things to do during an acquisition. In this interview, Gwen Pope, Head of Global Product M&A at eBay, will be sharing how to make M&A GTM successful.

Listen in and learn about:

- The importance of getting your house in order

- How to pressure test your deal rationale

- Steps to building your GTM plan

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