BusinessEntrepreneurship

Love You To The Core

Xanthe + Frank Appleyard

As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure – and in LYTTC, you’re a fly on the wall to all of it. Expect silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway. (We’ll go first.)

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#86
August 5 · 1 hr 42 min
July State of the Internet with Chelsea Riffe: Yesteryear Debrief, Influencer Hate (or Misogyny?), Meta AI Glasses, and Another AI Debacle
Chelsea and I were frothing to record this State of the Internet July breakdown, because this was a TRUE "WTF is going on" month! Today's report includes: Our takes on Yesteryear by Caro Claire Burke — what was the book REALLY about? Tradwife influencers? Motherhood? Performing womanhood? We get into it and what it means in a broader cultural context. Is "influencer" an insult? We respond to this Reel by Levi Coralynn who addresses the topic, and dive into the overlap between influencers, capitalism and misogyny Meta Glasses — Chelsea shares her theory about why these will never take off in the way Zuck deludes, Xanthe shares her take on how they've positioned these culturally, and we have to wonder... who (and what?) are these really for? Plus loads of other AI headlines, including Substack's partnership with Pangram to detect AI writing, the backlash against Meta's gen AI tool, and how did we get to the point of "Claudefishing", where you can have Claude create videos of you from a single image BIG ep today! We discuss everything through the lens of online leadership, digital behavior, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all. Connect with Xanthe: Join Social Life and use code CHELSEA for $10 off any membership! It's the social media + content strategy membership to stop second guessing your social media shit and become the sought-after creator you're meant to be Check out the Leadership Lifestyle Carousel Templates — strategic templates designed with your audience's reaction in mind Links to all of Xanthe's offers: including Leisure Ethic Planner, Content Planner and more Connect With Chelsea: Pitch Perfect Celebration of Life Notes From The New World Podcast Read Footnotes: a weekly-ish newsletter filled with rabbit holes and questions that keep me up at night Instagram: ⁠@chelseariffe⁠ Threads: @chelseariffe
#85
July 28 · 26 min
Love Reevaluating Our Entire Existence
Ope! We're back on the mic after a little impromptu summer break and sharing what we've been up to behind the scenes — including some big conversations about evaluating where our resources (time + money + energy) are going and whether it's really aligned with our visions for the future. Tiny wine bar? Part-time in Paris? What's next for two ambitious Apples who can't seem to stay put for more than 10 months?! Tune in to find out.
#84
July 8 · 36 min
Love The Spirituality of Having Fun (Guest Episode With Edila Stace-Smith)
If you’ve ever thought “I wish my entire business could be built around the thing I find most fun and fulfilling in the world,” YOU’RE GONNA WANT TO LISTEN TO THIS ONE. We get into how it’s maybe okay if your entire personality can’t be summed up through your IG feed, how Edila went from design → in-person experience curator over the last year, why she decided NOT to “build in public,” and her journey to hosting IRL events and retreats in stunning spaces around the world. This was such an inspiring chat about finding the thing you’re meant to be doing, bridging the gap between IRL and URL, proof that going all-in on your passion pays off, and a reminder that having fun is medicine. CONNECT WITH EDILA ↓
#83
June 30 · 1 hr 31 min
June State of the Internet with Chelsea Riffe: Viral Offers, The Yap Challenge, Desire > Data, and Flodesk Goes AI
Chelsea and Xanthe are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month. Today's report includes: ⁠Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, and the difference between viral content and viral offers. (Xanthe and I also share what we think our own viral offers could be!) ⁠Desire over data — Why do some creators like Kareem from Subway Takes deliberately ignore data? When are metrics actually useful vs. an armor? How much do you create for the love of the game over the numbers? ⁠Flodesk's AI Studio rollout — AI really is taking over and its latest target is Flodesk, a company near and dear to Xanthe's heart that's prompted quite the moral dilemma. Will we use it? For what? What does this mean for tech companies en masse, including the "smaller" ones? Plus, low-effort posting, personal diary content, and the surge in nostalgia — is this all in resistance to AI? We discuss everything through the lens of online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all. OFFERS MENTIONED ↓ LIFESTYLE CAROUSEL TEMPLATES THE ULTIMATE PITCH KIT CONNECT WITH CHELSEA ↓ INSTAGRAM PODCAST NEWSLETTER POPCORN CLUB
#82
June 23 · 46 min
Love Posting Three Times a Day
Trial Reels has entered the chat… but not like THAT. Today’s episode is a deep dive into Xanthe’s most recent social media experiment, after noticing some major gaps in her strategy both from a practical, strategic perspective, and through the lens of what feels best to share. You’ll learn why she’s been posting multiple times a day, what her process has been for getting back into her Reels + TikTok rhythms, and what metrics she’s looking at to measure whether these efforts are bringing her closer to her goals. P.S.: This episode promotes the Leadership Lifestyle Template Bundle which will be on sale as of June 24. Use code LYTTC at checkout for $60 off at www.ohsierra.ca/carousels
#81
June 16 · 43 min
Love Coming Out of Retirement
FRANK IS RE-HIRED (but that's not how he likes to see it) if you’ve been following along with our journey for a minute, you know that our business started as a partnership (in life + love + work!) but Frank got extracted from most day-to-day business operations for the better part of the last 2 years. however, it’s become CRYSTAL clear that in order to reach some big goals for 2026, xanthe simply cannot do it alone. and when presented with a job description for an operations hire, Frank said: why not me? this week’s episode digs into alllllll that, along with a few more bits and pieces along the way.
#80
June 2 · 1 hr 39 min
May State of The Internet with Chelsea Riffe: Spotify’s AI Generated Podcast Rollout, Hot Chef Threads Drama, and Met Gala Billionaire Optics
Chelsea and Xanthe are BACK for May's State of the Internet debrief, where we try to make sense of WTF is going on in the internet each month. Today's report includes: • Spotify's AI-generated podcast announcement — what does this mean for podcast hosts? Why do tech CEOs feel SO out of touch with these decisions? Plus why reading T&C's is IMPERATIVE these days and what to do with this info. • Hot Chef Threads drama — IYKYK, and if you don't, we'll explain. Do we "owe" our audiences anything after we make our personal lives very public? Is it okay to paywall your vulnerability? How can we be more mindful of the dynamic we play in our online communities? • The Met Gala x tech billionaires funding the arts — is this a good or bad thing in the long-run? Why are tech bros so obsessed with inserting themselves in fashion right now? What amount of money makes people bend on their morals/values and why? • Everlane gets bought up by SHEIN — WTF. Period. We discuss everything through the lens of online leadership, digital behavior, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. CONNECT WITH CHELSEA ↓ ⁠INSTAGRAM⁠ ⁠PODCAST⁠ ⁠NEWSLETTER⁠ ⁠POPCORN CLUB
#79
May 26 · 39 min
Love a May Faves Episode
Hiiii from life post-Harry-Styles concert, back on the mic with a new monthly series: a roundup of all the things we’ve been most obsessed with, from products to productivity hacks to adorable tiny vehicles and everything in between. ENJOY! Also — a reminder that the Life of the Party pre-sale ends Saturday, so hop in to save $1000 right here.
#78
May 19 · 46 min
Love Putting Condoms On Your Website (Guest Episode With Kalyl Kadri)
F*ck nice, give them DRAMA!!! In today’s episode Xanthe sits down with Kal from Words Hurt Copy to chat all things ~authenticity~ in the current online landscape. You’ll learn how to come up with your next offer theme, tips to revive an existing sales page, practical approaches to show up as your TRUEST self online (even when people from your past are watching), and hear us chat extensively about why “performing for the algorithm” isn’t actually such a bad thing. We also get into the lore of the Christmas Kiss, the fear Final Destination bestowed upon a generation, and Kal’s ideal day in Barcelona. CONNECT WITH KAL ↓ WEBSITE INSTAGRAM THREADS
#77
May 12 · 53 min
Love A Barcelona Bender
It’s quitting season!!! Xanthe’s unpacking all the content commitments she’s choosing to stop continuing (see ya, Saturday Shift!), plus a mixed bag update episode talking about travel plans, Lena Dunham’s memoir, hangover hacks, places we’re loving in Barcelona, and a discussion around community inspired by this post!
#76
May 5 · 1 hr 23 min
April State of The Internet with Chelsea Riffe: Trouble at Unwell, Summer House Scandal, and Substack Controversy
Did somebody sayyyy crossover series?! Xanthe and Chelsea have joined forces for this new monthly deep dive into what the actual f*ck is happening on the internet from social platforms, to podcasting, to pop culture. This week, we explore questions like: •⁠ ⁠Substack: Can you ethically stay? Can you afford to leave? •⁠ ⁠Alex vs. Alix: is Girl Fight the new Girl Boss? Is new media built to break? •⁠ ⁠Summer House: The bar is in hell, but are we complicit? And dig into lots of juicy nuances around online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. CONNECT WITH CHELSEA ↓ INSTAGRAM PODCAST NEWSLETTER POPCORN CLUB
#75
April 28 · 50 min
Love The Layover Lore Drop
As the episode suggests: LAYOVER LORE DROP! Since 2020, we’ve been building what is now known as “Layover" — a real-estate portfolio that has at various times included a villa in Tulum, an apartment in Mexico City, a plot of land in Joshua Tree, an (almost) lake house in Michigan, and a cottage by the sea in Nova Scotia. The latter just went live on Airbnb this week (link below!) so to celebrate, we’re walking you through our entire timeline and journey in the real-estate investment and short-term rental world, detailing why we got into it all, how our vision has changed over the years, and all of the places we’ve bought, sold, leased, and backed out of ;) along the way. RENT LAYOVER SEASIDE ↓ Right Here
#74
April 21 · 46 min
Love a Long-form Queen (Guest Episode with Sara Joelle)
Eeeee a cross-over event! Xanthe caught up with Sara between the lines of our London trip, and absolutely GRILLED HER on her long-form content processes. You’ll learn how she maintains three (absolutely fire!) email newsletters, three (!!) substack publications, a blog, a podcast, a pinterest account… and the tea on ALLLL the systems that support her in showing up for ‘em. We also chat about how to be a good long-distance bestie, and the things we attribute to our ability to stay close even when we live far. A VALUE-PACKED AND VERY FUN EP! CONNECT WITH SARA ↓ Website Instagram Podcast Newsletter Substack (And if you missed it, here’s a link to the last time we had Sara on the pod!)
#73
April 14 · 1 hr 7 min
Love Risking My Life For a Bad Bunny Album
deep down, you probably do know what you want to be posting about — you just don’t think it makes sense strategically and/or assume that people simply won’t give a sh*t. AM I RIGHT? today’s episode kicks off by a major perspective shift AND an approach to try re: sharing your life online, and then we get into discussion around a couple headlines including ↓ • how platforms should be responsible for the spread of disinformation online • whether we can be legally liable for comments made on the posts we share plus a freaky phenomenon of increased traffic accidents on major album release dates, the Guinness shortage in Ireland (!!) due to fuel-price blockades, cheap snacks at The Masters, and whatever the f*ck else came up, as usual!
#72
April 7 · 1 hr 9 min
Love The Online Etiquette Episode
Xanthe’s finally ready to get back on Threads, while Frank deletes it on air! Wtf is up with the online thirst for a villain story (re: Summer House)! Misc. Instagram Stories strategies and an impromptu crash course on them! How to analyze culture without being a hater! Why cigarettes being “in” are a sign of the times in such a major way! Plus the latest influencer x AI nightmare material! And lots of other random things, per usual!
#71
March 31 · 1 hr 1 min
Love Having Identities Outside Our Relationship
Xanthe is fresh off the plane from Paris, Frank is deep into his Vinted addiction, and we’re getting into: + Our candid take on saving money vs. living life + Frank’s burgeoning business idea + Living part-time in a city without your partner (foreshadowing) + Why brands are setting standards around “takes” culture + More drama at Chalamet HQ + The Gossip Girl of the Gen Z celebrity scene And, sign up for Xanthe's Culture Shift newsletter here. -- PS: If you want to sponsor the next episode for just $50 USD, send an email to frank(at)ohsierra(dot)ca!
#70
March 24 · 47 min
Love An Honest Revenue Review
IT'S ANOTHER MONEY EPISODE FOR YA! Today we’re breaking down our Q1 revenue situation — which, TBH, was looking a little hairy riiiightttt up until…. well, you’ll have to listen to find out. We also discuss the ethics of using AI as a design tool, why you should book your 2026 travel now if you wanna save some cash, the latest hazing ritual happening at the White House, and DROP A DELICIOUS SOUP RECIPE into the mix, just for good measure. ENJOY. -- This episode is brought you by Pitch Perfect, a pitching and visibility program for creative entrepreneurs. Pitch Perfect is open for early-bird enrollment right now, and it will teach you how to actually pitch yourself — to podcasts, publications, and partnerships that make you a reference point in your field. Use code LYTTC to get $100 off your enrollment! And if you need a lil appetizer, check out host Chelsea's free podcast Art of the Ask where she shares all about asking for what you want, from new clients to hefty discounts and more.
#69
March 17 · 57 min
Love Big Penis
WE’RE BAAAACK with a big announcement about the future of the show and a classic roundup of random shit we read about on the internet and the takes you may not have needed but will be SO glad you heard. promise. in today’s lineup: Harry Styles album review Gen Z James Bond Shrimp or enemy? Timothée’s opera drama The FDA vs. Big Penis If you like the episode, share it with a friend or to your IG stories! you will be rewarded with our undying admiration, and years good luck.
#68
February 17 · 59 min
Love The Organic Growth Episode
Xanthe gained almost 2K new followers in January WITHOUT a single trial reel, paid ad, or viral post… and actually spent less time creating content than before. In this episode, she reverse-engineers her strategy step by step to show you exactly how she did it, anddddd goes through all the steps for YOU to create a strategy that yields similar results. Consider this your proof, ONCE AND FOR ALL, that you don’t have to pay to play — in time, money, energy, or ethics — to scale your online platforms! Mentioned in this episode ↓ Life of the Party Program Social Life Community Leisure Ethic Template
#67
February 3 · 1 hr 15 min
Love Getting Papped At The Pope Inauguration
WOOOO! We’re fully back to our LYTTC roots today with a medley of god-knows-what from our Harry Styles concert plans, Xanthe’s solo travel shenanigans and Frank’s week as a bachelor in Barcelona. We also reflect on a profound post from Chelsea Fagan re: life lessons on marriage, aging, and putting celebrities on political pedestals. Remember to leave a review if you love us and send us recommendations for our next deep dive topic if there’s something you want our take on!

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