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Loud&Unfiltered

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Bringing you behind the scenes of the music industry and beyond. Each episode features Loud&Unfiltered conversations with music industry professionals and entrepreneurs, diving into topics like personal branding, innovation, and the intersection of music and tech. Tune in for insightful stories, actionable advice, and unfiltered discussions on how to thrive in the fast-paced world of business and creativity.

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#70
Yesterday · 49 min
Graham Sahara on Nearly Three Decades in Ibiza, Pacha Residencies and the Island’s Wildest Stories
In this episode of Loud & Unfiltered, part of our Inside Ibiza S3 series, we sit down with Graham Sahara - multi-award-winning DJ, producer and Founder of Sahara Music Group - for a conversation packed with two decades' worth of anecdotes from the heart of the island's club scene. Graham landed in Ibiza in 1997, having just turned 20, not speaking a word of Spanish and knowing next to nothing about the island. As he puts it, it just sounded like a sensible idea at the time. What followed was one of the most enduring careers on the White Isle - a residency at the legendary Pacha Ibiza that began around the turn of the millennium, alongside sets at KM5 Bar Lounge and virtually every major venue on the island. We talk about what Ibiza was really like back then - hedonism on another level, where you could be on the dancefloor with a junkie to your left and a Saudi prince to your right, and nobody batted an eyelid. Graham is full of stories from those years, and this episode doesn't hold back. Beyond the decks, Graham has built a career as a genre-defying selector, moving effortlessly between deep, soulful house, tech house, techno and Balearic rhythms - work that's earned him Best Ibiza DJ at the Ibiza DJ Awards in 2017 and the same title from the Ibiza Clubbing Guide. He's released and remixed for labels like Ministry of Sound, Hed Kandi, Armada Music and Spinnin' Records, and today runs Sahara Music Group, a label services operation behind some of the scene's biggest underground and crossover acts, alongside A&R and management work across imprints including Seamless Recordings, Electric Ibiza and Electronic Nature. We get into how Ibiza has changed since the late '90s, what's stayed the same, and why Graham - one of the island's biggest and most likeable characters - has never wanted to leave. Subscribe to Loud & Unfiltered for more unfiltered conversations with music industry leaders, innovators and cultural entrepreneurs, and connect with us on Instagram @loudandunfilteredpod
#69
September 29 · 35 min
Nick Ferguson on Rising from Street PR to Running Ibiza's Biggest Club Nights
In this episode of Loud & Unfiltered, part of our Inside Ibiza S3 series, we sit down with Nick Ferguson - Founder and Managing Director of The Supernova Group - to unpack a career that's shaped some of the island's most iconic nights out. Nick's story starts far from the White Isle. Growing up in Cornwall, he lived a fairly sheltered life as a hardcore indie kid, more interested in guitars than dance music. That changed when his mates, dead set on a trip to Ibiza, sat him down to watch Ibiza Uncovered in 1998. One viewing was all it took - Nick fell in love with Amnesia before he'd even set foot on the island. From there, the journey moved fast: entry-level grafting as a ticket seller and PR for San Antonio bars like Bay Bar and Kanya, before working his way up to nearly a decade running Cream Ibiza at Amnesia, cementing its status as a legendary Thursday night institution. Today, through The Supernova Group, Nick is behind some of the island's biggest brands and concepts - One More Time Ibiza at Eden, the Kevin & Perry Amnesia Experience, Shine Ibiza alongside Paul van Dyk, and global stewardship of Godskitchen - alongside close work with BBC Radio 1, Defected and CamelPhat. He's sold out Eden with Defected, sold out Pacha with CamelPhat, and been part of events that have sold out every single club on the island. He'll also tell you he's not on Instagram - so you might not recognise his face, but chances are you've danced to something he built. We get into the reality of building brands that last on an island where trends move fast, what it takes to sell out a club night after night, and how a Cornish indie kid became one of Ibiza's most influential promoters. Subscribe to Loud & Unfiltered for more unfiltered conversations with music industry leaders, innovators and cultural entrepreneurs, and connect with us on Instagram @loudandunfilteredpod
#67
June 16 · 47 min
The Rise of LDN East: From DIY Project to London Hotspot | Matt Blewitt & Zack Geraci
Alex sits down with LDN East owner Matt Blewitt and Creative Director & Programmer Zack Geraci on the dancefloor of one of East London’s most talked-about open-air venues. From its DIY beginnings to becoming a trusted home for some of electronic music’s biggest brands, artists and events, Matt and Zack share the story behind LDN East’s rise over the past four years. They discuss the venue's origins, the parties that helped put it on the map, why Eastenderz became a turning point, and how LDN East has become a launchpad for emerging talent, including Max Dean. The conversation also explores the realities of running large-scale events, working with councils on street parties, investing in sound and production, and balancing commercial success with a genuine passion for underground culture. Matt and Zach also reflect on standout moments including Skepta & Sammy Virji's EP launch, DR Banana's sold-out All Day Long, Throwdown with Max Dean, Luke Dean and Enzo Siragusa, and why they believe UK house and tech house is leading the world right now. Presented by Alex Jukes
#66
June 14 · 14 min
Miami's Biggest Dance Music Playground | Factory Town Special
Factory Town has become one of the defining destinations of Miami Music Week. A sprawling multi-stage playground, attracting some of the biggest names in electronic music and thousands of fans from around the world. With multiple stages, diverse sounds and an atmosphere unlike anywhere else in Miami, Factory Town has redefined what a dance music venue can be. In this special edition of Loud & Unfiltered: Inside Miami, Alex and Grego explore the rise of Factory Town before speaking with Lumia Nocito, Patrick Topping and Max Dean about their experiences of Miami Music Week, the evolution of the city's electronic music scene and what makes Factory Town such a standout venue. Featuring exclusive insights, favourite Miami memories and Patrick Topping's comparison of Factory Town to Glastonbury, this episode captures why the venue has become an essential stop on the global dance music calendar. Guests: Lumia Nocito Patrick Topping Max Dean Presented by Alex Jukes Grego O'Halloran
#65
June 11 · 39 min
How Miami Music Week Changed Forever | WMC Special
Winter Music Conference has been bringing the electronic music industry together for decades, evolving from a niche networking event into one of the defining fixtures of Miami Music Week. In this special episode of Loud & Unfiltered: Inside Miami, Alex and Grego reflect on their own experiences of WMC before speaking with seven respected figures from across the scene: Megan Venzin, Doc Martin, Nicolas Rizzo Ehrenbock, Courtney Paige Nelson, Tiffany Baez, Nitin and DJ Ease. Together, they explore the changing face of Miami Music Week, the value of genuine industry connections, unforgettable moments from years gone by, and why WMC continues to play such an important role in electronic music culture. Whether you're a seasoned industry veteran or making your first trip to Miami, this episode captures the stories, perspectives and community spirit that have made Winter Music Conference a cornerstone of the global dance music calendar. Presented by: Alex Jukes | @alexjukebox Grego O’Halloran | @gregoibiza
#64
June 9 · 18 min
Kellie Allen on Miami Music Week, PIV Records & Building a Career That Lasts
Kellie Allen joins Loud & Unfiltered for an honest conversation about resilience, sobriety, longevity and carving out a lasting career in electronic music. Recorded immediately after her debut Defected set at The Sagamore during Miami Music Week, Kellie reflects on her journey from vocalist and songwriter to becoming one of the UK's most respected selectors, as well as why she's focused on long-term growth rather than chasing short-term hype. The conversation explores her early years in music, working a full-time job while staying up until the early hours writing songs, moving to Ibiza to work for a start-up label, and the moment she nearly sold her decks and walked away from DJing altogether before winning a competition that led to a 26-week residency on the island. Kellie also discusses her sobriety journey, breaking through with BBC Radio 1, opening Fabric Room 1 for PIV's London showcase, and how a relationship that began through Ibiza Global Radio evolved into becoming part of the PIV family. She shares her thoughts on representation for women in dance music, the balance between inclusion and tokenism, and what it means to now curate her own line-up for PIV. Presented by: Alex Jukes | @alexjukebox Grego O’Halloran | @gregoibiza Guest Handle: @kellieallenmusic
#63
June 4 · 38 min
Melé on Miami Music Week, Boiler Room & 15 Years in Dance Music
Melé joins Loud & Unfiltered for an honest conversation about creativity, anxiety, longevity and evolving through electronic music culture. From growing up on the Wirral and initially falling in love with Hip Hop before discovering dance music through Sasha, Digweed and The Prodigy, to becoming one of the UK’s most respected electronic artists, Melé reflects on the moments that shaped his journey. The conversation explores his infamous Boiler Room set and the impact it had on his career at just 18 years old, moving from Liverpool to Miami, the pressures of staying relevant 15 years into the industry, and learning to become more present rather than constantly chasing the next milestone. Melé also discusses writing his new album in Miami, experimenting with broader vinyl sets, using Ableton as a live creative tool, memories of Miami Music Week and Defected at The Sagamore, as well as the realities of balancing passion, anxiety and longevity within modern dance music culture. Presented by: Alex Jukes @alexjukebox Grego O’Halloran @gregoibiza Guest Handle: @mele
#62
May 28 · 36 min
Harry Romero on House Music History, Miami & Staying Creative as a DJ
Recorded at the Sagamore Hotel during Miami Music Week ahead of his B2B set with Olive F at the Defected Pool Party, house music legend Harry Romero joins Loud & Unfiltered for a deep dive into his journey through dance music culture. From discovering electronic music in the 90s as a “brown kid from the tri-state area” through Hip Hop and Latin Freestyle, to becoming one of the most respected names in house music, Harry reflects on the sounds, people and moments that shaped his career. The conversation explores his memories of the iconic Magic Sessions with Louie Vega, seeing Daft Punk in Miami during the 90s, the resurgence of Nervous Records, the legacy of Subliminal, and his long-standing relationship with Defected. Harry also discusses balancing creativity and longevity as an artist, why he still approaches music like a student, the reasoning behind his many aliases, and how modern audiences are reconnecting with the roots and history of house music. Subscribe to Loud & Unfiltered for more unfiltered conversations with music industry leaders, innovators and cultural entrepreneurs, and connect with us on Instagram @loudandunfilteredpod Presented by: Alex Jukes @alexjukebox Grego O’Halloran @gregoibiza Guest Handles: @harryromeroofficial @defected
#61
May 26 · 24 min
Before Algorithms, How DJs Built the Underground Scene | Jonathan Cowan
Welcome to the very first episode of Inside Miami - a new series exploring the people, stories and culture that helped shape one of the world’s most influential electronic music cities. Before streaming platforms and social media algorithms changed dance music forever, DJs discovered records in clubs, traded white labels in person, and built scenes from the ground up. In this episode, Miami nightlife legend Jonathan Cowan reflects on the golden era of underground music culture - from the early days of vinyl digging and unpredictable club nights to unforgettable moments with artists like DJ Jazzy Jeff, Luciano, Loco Dice and more. Jonathan shares stories from the rise of Miami’s electronic music scene, how travel and entertainment shaped his path, and why real-world music discovery created a completely different energy in club culture during the 90s and early 2000s. Subscribe to Loud & Unfiltered for more unfiltered conversations with music industry leaders, innovators and cultural entrepreneurs, and connect with us on Instagram @loudandunfilteredpod Presented by: Alex Jukes | @alexjukebox Grego O'Halloran | @gregoibiza
#60
May 19 · 52 min
Tom Leek on Building UNUM Festival and Albania’s Underground Music Scene
In this episode of Loud & Unfiltered, we sit down with Tom Leek - owner of UNUM Festival - to explore the story behind one of Europe’s most respected underground electronic music festivals. This conversation dives into how a once-overlooked destination became a global hotspot for underground music culture. Tom shares the origin story of UNUM, the vision behind building a festival in Albania, and the realities of creating a destination festival from the ground up. We explore the unique relationship between UNUM and the Albanian government, how the country embraced the festival’s cultural impact, and why Albania has become one of the most exciting emerging destinations in electronic music. Tom also opens up about the behind-the-scenes reality of running a destination festival - from logistics, artist programming and production challenges, to building a loyal global community around the UNUM brand. Along the way, we discuss the evolution of underground dance music culture, the importance of authentic festival experiences, and what it really takes to build a world-class event in a rapidly growing scene. Subscribe to Loud & Unfiltered for more unfiltered conversations with music industry leaders, innovators and cultural entrepreneurs, and connect with us on Instagram @loudandunfilteredpod Also @unumfestival @tomm_leek @alexjukebox @gregoibiza
#59
May 14 · 13 min
Inside SXM Festival: Sistek’s Journey From Chile to Tomorrowland — Latin Electronic Music, SXM Festival & Building a Global DJ Sound
In this episode of Inside SXM Festival, we sit down with Sistek (Adolfo) — Chilean DJ and producer — to explore how he’s building a global sound by combining Latin rhythms, melodic house and euphoric electronic music. Recorded in Saint Martin during SXM Festival, this conversation dives into how travel, nature and culture shape creativity — from writing music on Caribbean beaches to finding inspiration in sunsets around the world. Sistek shares how his upbringing in Chile influences his sound, why Latin audiences bring unmatched energy to dancefloors, and how he uses that energy to shape his DJ sets around the world. From reading crowds in different cultures to finding “your people” on the dancefloor, this is a masterclass in connection through music. We also explore his journey as an artist — from discovering electronic music through Tomorrowland aftermovies, to playing the festival himself, and now pushing towards global stages like SXM Festival and Ibiza. Along the way, Sistek opens up about his production process, the rise of Latin influence in electronic music, and why blending genres is the future of the scene. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 00:00 – Sunset Rituals & Latin-Electronic Fusion 00:21 – Podcast Intro & Welcome to Sistek 00:58 – Who Is Sistek? Name, Chilean Roots & British School 01:20 – From Chile to Sweden & Touring Life 01:48 – First Impressions of St. Martin (St Maarten) 02:10 – Exploring St. Martin: Sunsets, Beaches & Creative Inspiration 03:02 – How Sistek Describes His Sound: Euphoric Latin House 04:35 – Comparing Crowds: Latin America, Europe & the Middle East 05:35 – Reading the Crowd & Freestyling DJ Sets 06:44 – SXM Festival Crowd: Cultures, Ages & Vibes 07:34 – Ibiza as a Turning Point & Seeing Calvin Harris 08:37 – Sistek’s Upcoming Ibiza Debut at Hï 08:53 – Festivals vs Club Shows: Intimate vs Big-Stage Energy 09:45 – Ocean Stage & Intimate Beach Set at SXM 10:02 – Production Style: Latin Toplines & Emotional Melodic House 10:58 – Dream Collaboration: Rufus Du Sol–Style Spanish Melodic Tracks 11:20 – Craziest Gigs: Tomorrowland & Unique Locations 11:53 – 96-Hour Non-Stop Party Cruise (Miami to Bahamas) 12:37 – Touring, Moving to Paris & Life Plans Beyond DJing 13:04 – Football, National Teams & Supporting Barcelona
#58
May 12 · 12 min
Inside SXM Festival: Elderbrook on DJ vs Live Sets, SXM Festival, Songwriting Process & Life as a Global Electronic Artist
In this episode of Inside SXM Festival, we sit down with Elderbrook — singer, producer and globally recognised electronic music artist — to unpack how he approaches performing, writing and touring at the highest level. Recorded in Saint Martin during SXM Festival, this conversation dives into how Elderbrook prepares for completely different environments — from sunset sets on a mountain stage to late-night club performances — and why every show requires its own unique energy and curation. We explore the key differences between his live show and DJ sets, including how he uses his voice as an instrument, builds looping performances in real time, and balances playing his own music with other artists’ tracks. Elderbrook also shares insight into his songwriting process — why he now focuses on speed and instinct over perfection, how collaboration helps unlock creativity, and why spending too long on a track doesn’t necessarily make it better. Along the way, the conversation touches on touring life, playing unique venues around the world, discovering electronic music, and how early club experiences shaped his journey into becoming a global artist. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 00:00 – Elderbrook in the Caribbean: Outdoor Gigs & First Impressions 01:18 – SXM Festival Podcast Intro: Rum, Pina Coladas & Guest Lineup 02:05 – Playing a Mountain Sunset Set at Pararama Party (SXM Festival) 03:51 – Elderbrook’s Live Show Setup: Looping Vocals & Using Voice as Keys 04:28 – DJ vs Live Performance: Energy, Identity & Expectations 06:10 – New Music: Elderbrook & Adriatique Collab + Working Fast in the Studio 07:44 – Songwriting Mindset: From Over-Perfecting to Raw Ideas 08:12 – Mobile Studio Gear: Producing on the Road with Just a Laptop 08:35 – Favourite Places to Play: USA, Poland & Unforgettable Crowds 09:16 – The Club That Changed Everything: Discovering Fabric & Electronic Music 10:07 – Dream Collaborations: Jamie xx, The xx & Influential Albums 10:29 – SXM Festival Tips: Sunscreen, Shade & Wild Gig Stories
#57
May 5 · 30 min
Inside SXM Festival: &Friends, From Coachella to SXM Festival — DJ Culture, Wellness, Touring Life & Building a Global Sound
In this episode, we sit down with &Friends, DJ, producer and global collaborator to explore the reality of life inside the electronic music industry, from playing stages like Coachella to performing at SXM Festival. Recorded live on the island of Saint Martin, this conversation goes beyond music. It’s about mindset, wellness, creativity and staying grounded in an industry that moves faster than ever. &Friends shares how journaling became a key part of his creative process, why slowing down is essential in a fast-paced touring lifestyle, and how chasing “more, more, more” can quietly disconnect artists from why they started in the first place. We also dive into the philosophy behind the &Friends project — a collaborative, global approach to music that blends influences from the Middle East, Africa, Europe and beyond. From working with vocalists around the world to building a unique sound rooted in emotion, rhythm and storytelling, this is a masterclass in modern electronic music creativity. Along the way, we explore festival culture, the SXM experience, and what it really means to create connection through music — whether that’s playing intimate rooms or closing major stages in front of thousands of people. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Trailer 01:15 – Welcome to Loud&Unfiltered: Live at SXM Festival 02:11 – Meet &Friends: DJ, Producer, Collaborator 03:13 – Touring Life, Mental Health & Journaling Practice 05:25 – Slowing Down, Presence & Coachella Perspective 07:07 – Inside the &Friends Project: Community & Collaboration 10:49 – Saying No: Authenticity in a Toxic Music Industry 14:10 – Lebanon Home Base & The Reality of Middle Eastern Hospitality 16:21 – Signature &Friends Sound: Melodic, Afro‑Influenced, Joyful 19:12 – Crafting 3‑Hour Sets: Emotional Journey & Track Selection 21:05 – SXM Festival, Caribbean Crowds & Island Vibes 24:14 – Wellness on Tour: Gym, No Alcohol & Science‑Based Fasting 27:14 – Favourite Places, Life‑Changing Clubs & Egyptian Euphoria 29:37 – Festival Survival Tips & Closing Thoughts
#56
April 28 · 21 min
Inside SXM Festival: Adassiya, From Soul Singer to Global DJ
What does it really feel like to play SXM Festival? And how do you go from soul singer to global DJ performing around the world? Welcome to Loud&Unfiltered: Inside SXM Festival — the podcast that takes you behind the scenes of one of the world’s most unique electronic music festivals, set in the heart of the Caribbean. If you are looking to understand DJ culture, festival life, and how artists build their sound in electronic music, this episode gives you a real, unfiltered perspective from the artists living it. In this episode, we sit down with Adassiya, a French DJ, producer and former singer, who shares her journey from growing up between Paris and Algeria to performing at global festivals like SXM. She opens up about how she transitioned from soul, R&B and gospel into electronic music, how her cultural influences shape her sound, and why emotion, love and connection sit at the heart of everything she creates. We also explore what makes SXM Festival so special — from sunrise sets on the beach to the global community of music lovers who travel to the island each year. Adassiya breaks down how she prepares for sets, reads a crowd, and blends live vocals into her DJ performances — something rarely seen in dance music. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 00:00 – Episode Trailer: Adassiya 00:33 – Podcast Intro & SXM Festival Overview (Caribbean, Saint Martin) 01:06 – SXM Festival Atmosphere & Global Dance Community 01:25 – Introducing Adassiya at SXM Festival 02:35 – Adassiya’s Background: Paris, Algeria & Cultural Influences 04:07 – From Soul Singer to DJ: Transition to Electronic Music 07:09 – Musical Influences & Singing While DJing (Unique Live Sets) 09:35 – Describing Her Sound: Tribal, Groovy & Melodic House 11:01 – Festivals vs Clubs & SXM Crowd Energy (Love & Happiness) 13:09 – Favourite Places to Play: Tulum & Magical Mountain Venue in Greece 15:09 – Producing Music & Running Her Label ‘Mektoub’ 17:45 – Dream Collaborations & Emotion-Driven Music 19:14 – Upcoming Gigs & Future Plans (Ibiza / Hi Ibiza Mentions) 20:08 – SXM Festival in One Word & Final Festival Tips
#55
April 21 · 37 min
Inside SXM Festival: From Acid House to SXM Festival, Burning Man & Building All Day I Dream
Lee Burridge is a true pioneer of electronic music culture. From discovering acid house in the late 80s, to building a global DJ career, launching All Day I Dream, and becoming a defining figure at SXM Festival and Burning Man — his journey is one of longevity, taste and staying true to the music. In this episode of Inside SXM Festival, Lee takes us back to the origins of rave culture — from underground parties and record shops to playing in front of 20,000 people almost overnight. He shares how electronic music evolved from a niche sound into a global movement, and why the real magic has always been about connection, community and emotion on the dancefloor. The conversation dives deep into the philosophy behind his career, the creation of All Day I Dream, the unique energy of sunrise sets, and why he’s always chosen to play music he loves — not just what works. This is a masterclass in longevity, authenticity and building a career that lasts in an ever-changing music industry. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – Keeping DJing a Gift, Not a Job 0:40 – Introducing Lee Burridge at SXM Festival 01:40 – First Trips to SXM and Island Life 02:05 – The Legendary SXM Sunrise Party 02:56 – What Makes SXM Festival Special 03:49 – Early Raves, Sunrise Culture and Thailand 04:35 – From Mobile DJ to Early House and Acid House 06:21 – First Electronic Tracks: Marshall Jefferson & Chicago House 07:16 – Late 80s Rave Culture and 20,000-Person Parties 08:18 – DIY Beach Parties and Moving to Hong Kong 09:33 – Becoming a Promoter in Hong Kong and Importing UK DJs 11:33 – Records vs Food: The Reality of Early DJ Life 12:17 – Touring in the 90s and Believing the Scene Would Last Forever 13:08 – Not a Purist: Living on the Edge of Genres 18:06 – Discovering Burning Man in 2005 19:21 – Shaping the Burning Man Sound and Sunrise Sets 21:34 – How Burning Man and Dance Music Changed Each Other 24:30 – The Birth of “All Day I Dream” 25:58 – From Mix to Movement: Early All Day I Dream Parties 27:30 – Building the All Day I Dream Brand in New York 29:41 – Long Sets, Emotional Journeys and Marathon DJing 30:05 – Ibiza, Venues and the Challenge of Outdoor Sound 30:54 – Why Akasha in Ibiza Feels Right 31:39 – Where Electronic Music Is Heading Now 33:32 – Creative Restlessness and Moving Beyond Organic House 34:05 – 43 Years of DJing: Keeping the Energy and Passion 35:03 – Quickfire Round: Fabric, Frankie Knuckles and Long Sets 36:07 – Sunrise Philosophy: Playing Patient Tracks for the Moment 36:43 – Festival Tips for SXM and Pacing Yourself 37:05 – Ones to Watch: Shouting Out Francis Mercier
#54
April 14 · 42 min
Inside SXM Festival: Julian Prince on Building a Global Destination Festival, DJ Culture, Ibiza Alternatives & Caribbean Nightlife
Welcome to the very first episode of our brand new series, Inside SXM Festival — taking you behind the scenes of one of the world’s most unique destination music experiences. Recorded live in the Caribbean on the island of Saint Martin, this episode features Alex Jukes and Grego O’Halloran, sat down with SXM Festival founder Julian Prince, sharing the real story behind how a small island idea turned into a globally recognised electronic music and DJ culture event. From early days partying in Saint Martin to launching a festival that now attracts thousands of music lovers from around the world, Julian breaks down the journey of building SXM Festival from scratch — without shortcuts, without huge budgets, and with a relentless focus on experience, community and culture. The conversation explores how the rise of destination festivals like Burning Man, Coachella and BPM Festival helped shape the vision for SXM, and why creating something truly immersive — not just another “festival” — became the mission. Julian also opens up on the realities of building a festival in the Caribbean: from logistics, shipping equipment and infrastructure challenges, to navigating hurricanes, pandemics and the pressure of delivering a world-class event on a remote island. Alongside the challenges, this episode captures what makes SXM Festival special — the energy, the people, the sunrise parties at Happy Bay, and the philosophy that the island itself is the true headliner. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 00:00 – Welcome to SXM Festival in St Martin - Trailer 00:45 – What Makes St Martin Unique: French & Dutch Island History 02:27 – Julian’s First Trip to St Martin and Falling in Love with the Island 04:31 – Montreal Rave Culture and Julian’s DJ Roots 05:32 – The Original Idea: Dreaming of a Destination Music Festival 07:35 – Burning Man & Coachella: The Rise of Travel for Music Festivals 10:52 – From Idea to Action: Founding SXM Festival in 2015 11:54 – Building the Team: Alex Fish, PR, and Key Partners 16:17 – Surviving Stress: Early Years, Burnout, and Learning to Cope 18:34 – Hurricane & Family Crisis: The Emotional Cost Behind the Festival 20:23 – Why Island Festivals Are So Hard: Logistics, Costs, and Tickets 22:04 – What Is SXM Festival Really About? Experience vs ‘Just a Festival’ 23:56 – Integrating Local Community, Talent, and Businesses 25:17 – Politics, Economics, and SXM as a Labour of Love 27:17 – Why Julian Still Has the Most Fun at His Own Festival 29:08 – Signature Moments: Sunrise Parties at Happy Bay with Lee Burridge 33:21 – Booking Legends: Carl Cox’s First-Ever Gig in the Caribbean 36:03 – Why Travel to SXM Festival? Three Reasons to Come to St Martin 37:08 – Enter the Legend: Julian’s Father on the ‘Magic’ of SXM 40:17 – Croissants at Sunrise: A Family-Run Festival Spirit 38:53 / 39:43 – Building Happy Bay from Empty Beach to Festival Village 40:44 – Closing Reflections: Culture, Family, and the Spirit of SXM Festival
#53
April 7 · 46 min
Inside The Industry: Sian Owen on Breaking Into House Music, Ibiza, Pacha, Defected & Building Ryder Sounds
In this episode of Loud & Unfiltered, Josh Karpf sits down with rising house music artist Sian Owen for a candid conversation about breaking into the electronic music industry, finding your sound, and building a credible career in club culture from the ground up. From being scouted for The Circle and hosting a show on Flex FM, to learning to DJ during lockdown and going on to land releases on Defected’s D4 D4NCE imprint, Sian shares the real story behind her journey into house music. She opens up about the challenge of being taken seriously in the industry, why personality and relationships matter, and how she went from warm-up sets and brand gigs to becoming a full-time DJ and producer. The episode explores the craft of DJing in real depth — especially the underrated art of being a great warm-up DJ, reading a room, and building a dancefloor without chasing big moments too early. Sian also talks about the turning point when she realised house music was what she wanted to pursue fully, why some early opportunities did not align with her long-term sound, and how she is now focused on making more playable, authentic records for herself as an artist. She also breaks down the thinking behind launching Ryder Sounds, her own party brand and creative platform, designed to reflect her musical identity and champion artists she genuinely believes in. Along the way, the conversation touches on London club culture, grassroots venues, dream spaces like KOKO, the importance of keeping events rooted in the scene, and what it means to grow without losing authenticity. There is also plenty on Ibiza, including her newly announced Pacha shows, support from Sonny Fodera, her ambitions for a bigger international season, and how last year’s releases — including the viral “Bad Mama Jama” moment — helped raise her profile while also clarifying the direction she wants to take next as a producer. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 0:00 – “Intro: From Reality TV to Rising House DJ” 01:39 – “Who Is Sian Owen? Moving from Hertfordshire to London” 02:40 – “From The Circle (Channel 4) to Flex FM Radio” 03:40 – “Learning to DJ During COVID: First Decks and Obsession” 04:55 – “First Gigs, Brand Work & Transition into House Music” 06:15 – “How Reality TV Found Her: Festivals, Instagram & The Circle” 09:43 – “Personality vs Looks: Playing the Plain Jane on The Circle” 13:24 – “From Influencer DJ Fears to Earning Respect in House Music” 14:55 – “The Art of the Warm-Up DJ: Reading the Room & Holding Back” 18:05 – “The Moment It Clicked: First House Festival Set at La Fiesta” 19:54 – “Finding Her Sound & Saying No to the Wrong Gigs” 20:48 – “Launching Ryder Sounds: Brand, Vision & Cowboy Aesthetic” 24:53 – “First Ryder Sounds Party: The Annex, Shoreditch & Lineup” 28:11 – “Club Culture, 77 London & Growing the Brand” 29:38 – “Pacha Ibiza & Sunny Fodera: Huge Residency Moment” 31:41 – “Signing with D4 DANCE: Studio Sessions & Perfectionism” 32:37 – “‘Bad Mamma Jamma’: Viral Success vs DJ Playability” 36:42 – “Evolving as a Producer & Making Playable DJ Tracks” 37:30 – “Upcoming Releases & Teasing New Music on TikTok” 38:18 – “Advice to Her Younger Self: Start Early, Trust the Journey” 40:06 – “Five-Year Vision: Ryder Sounds Label, Big Venues & Festivals” 41:46 – “Quick-Fire: Dancefloor Weapons, Favorite Brands & Albums” 44:41 – “Wildest Party Story (PG Version) & Closing Thoughts”
#52
March 31 · 47 min
Inside The Industry: Menendez Brothers on DJ Culture, Ministry of Sound, Ibiza, Defected & Building Global Party Brands
In this episode of Loud & Unfiltered, Josh Karpf sits down with two of the most recognisable figures in global nightlife and DJ culture — The Menendez Brothers. From selling out their first parties at 18 to running events, booking festivals and playing across the world, Deniz and Eniz share the real story behind their rise in the music industry — built on energy, instinct and an obsession with making people dance. Recorded live in London, this conversation dives into their journey through Ministry of Sound, Defected, Glitterbox, Fabric, Ibiza and global festival circuits, alongside the realities of building a career in nightlife and electronic music today. The episode explores how they developed their signature DJ style — rooted in versatility, crowd connection and reading the room — rather than sticking to one genre or trying to follow trends. From early days learning on vinyl to playing major stages like Glastonbury, Notting Hill Carnival and Outlook Festival, they break down what it really takes to move a dancefloor. They also share honest insight into the business side of nightlife — running events, building brands like So Fresh So Clean and Feelings, and navigating the changing landscape of London club culture post-COVID. Along the way, there are stories from across their careers — from wild festival moments and global touring to the lessons they’ve learned working with some of the biggest names and venues in the industry. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 00:00 – Trailer 00:33 – Podcast Intro & Menendez Brothers Overview 02:38 – Inside Club 77: Sound System & Tech Setup 03:46 – Who Are the Menendez Brothers? Early Events & Ministry of Sound 05:51 – From Homeless Outreach to Full-Time Music Career 07:35 – First DJ Moments: Vinyl, Cheap Decks & Controlling a Dancefloor 09:28 – Genre Hopping & Mashups: Hip Hop Vocals on Drum & Bass 10:00 – Growing Up as Twins: Parents, Vinyl & Musical Education 15:00 – Leeds, Outlook Festival & The Sunshine Bus Era 16:19 – Twin Swap Chaos at Outlook & The ‘Deniz’ Cocktail 17:24 – Why Deniz & Eniz? Name Story & Twin Identity 18:10 – Ministry of Sound Golden Era & Core Crew 21:59 – Building Iconic Parties: Feelings, Dan Shake & DJ Alfredo 24:08 – State of Clubbing Post-Covid: London Nightlife & Youth Culture 25:00 – Alcohol Decline, Weed Culture & Changing Uni Nights Out 27:00 – Leaving Defected, New ANR Role & Ibiza Season with ANTS 30:00 – Skepta’s Mas Tiempo: From Grime Icon to House Party Brand 31:19 – Booking Strategy, Talent-Led Events & Temple Raves 31:49 – First Big Booking Fanboy Moments: DJ Hype & Fabric 33:10 – Embarrassing Fan Moments: Kaytranada in the Toilets 34:26 – Touring with Wu-Tang & Airport Encounter with RZA 37:39 – How the Menendez Brothers Read a Crowd & Fill Any Dancefloor 39:21 – Glastonbury, Wishing Well Stage & Rebuilding a Crowd from Zero 42:36 – So Fresh So Clean, Feelings & Their Own Party Brands 44:27 – Hip Hop Karaoke at Queen of Hoxton & Miss Dynamite Booty 46:06 – Future Plans: South of France, Family-Friendly Festivals & Ibiza 46:52 – Closing Thoughts: Community, Kindness & Supporting the Scene
#51
March 24 · 1 hr 10 min
Inside The Industry: Ministry of Sound Club Inside the Reinvention of a Global Clubbing Icon | 50th Episode Special
For the 50th episode of Loud & Unfiltered, we step inside one of the most iconic institutions in global dance music, Ministry of Sound. Recorded live from the heart of the club, this special episode brings together the voices shaping the next era of Ministry, unpacking how a legendary brand evolves in a rapidly changing music, nightlife and cultural landscape. From underground beginnings to global dominance, Ministry of Sound has been a cornerstone of club culture for decades and now it’s entering a new chapter. For the 50th episode of Loud & Unfiltered, we step inside one of the most iconic institutions in global dance music — Ministry of Sound. Recorded live from the heart of the club, this special episode brings together the voices shaping the next era of Ministry, unpacking how a legendary brand evolves in a rapidly changing music, nightlife and cultural landscape. From underground beginnings to global dominance, Ministry of Sound has been a cornerstone of club culture for decades — and now it’s entering a new chapter. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 00:00 – Ministry of Sound: Career Launchpad & Industry Impact 01:15 – History of the Box: Iconic DJs & Dance Music Legacy 01:55 – Meet Matt & Joe: From Leeds, Festivals & E1 to Ministry of Sound 03:30 – Ministry of Sound at 35: Heritage, Emotion & Personal History 04:50 – Why Refurbish the Box? Reconnecting DJ & Dancefloor 05:10 – New Sound & Visual Design: Lucid, Patchwork and the Diamond Structure 06:35 – Farewell to the Stacks: Sound Testing, Anxiety & Capacity Boost 08:10 – 360 Crowd Experience: Boiler Room Influence & Multi-Level Club Design 10:50 – First Reactions: Walking into the New Box for the First Time 12:40 – First Ministry Memories: Gallery, Trance & Secret Sundays 18:40 – Building New In-House Brands & Repositioning the Club 24:40 – Marketing After the Sony Sale: From Compilations to Community 29:00 – Post-Covid Club Culture: New Venues, Occasions & London’s Ecosystem 32:10 – Why Ministry Creates Industry Leaders: Culture, Standards & Legacy 35:40 – Lohan’s Origin Stories: How Ministry Instills Brand Pride 39:25 – Where Ministry Sits in London, UK and Global Clubbing 43:55 – Reaching Gen Z: Targeting, Community & Changing Drinking Habits 47:05 – No & Low Alcohol in Clubland + Sober & Fitness Raving 51:40 – 35th Anniversary Masterplan: Refurbs, Tours, Merch & Book 54:50 – The Big 35th Birthday Weekend: October 3–5 56:00 – Office & Staff Stories: Culture, Chaos and Content Disasters 59:45 – Legendary Staff Parties & Photocopier Mayhem 1:04:10 – Will Ministry of Sound Still Exist in 35 Years? 1:06:05 – Life-Changing Clubs: Robert Johnson, Amnesia, Watergate & The End 1:07:45 – Dream Bookings in the New Box: DJ Harvey, Fatboy Slim & More 1:09:40 – Closing: Tribute to Ministry & Hype for the Future
#50
March 19 · 52 min
Inside The Industry: Rick Blaskey Part 2: Discovering Global Music Stars, Managing Whitney Houston Campaigns & The Secrets Behind Legendary Record Labels
In this episode of Loud & Unfiltered, Josh Karpf sits down with one of the music industry’s most influential behind-the-scenes figures — Rick Blaskey. A veteran of the global music business, Rick has worked with some of the biggest artists, labels and campaigns in modern music history. From shaping global marketing strategies for superstar acts to navigating the inner workings of record labels and artist management, Rick offers a rare insider’s view into how the music industry really works. Across the conversation, Rick shares stories from decades inside the business — including early campaigns for Whitney Houston, insights into artist development, the role of luck and timing in music success, and how record labels identify and build global stars. The episode explores the evolution of the music industry, the realities of artist marketing, and the complex relationship between creativity, commerce and cultural moments that shape the biggest music careers. For anyone interested in music business, artist management, record label strategy, or the history of global music marketing, this is a fascinating deep dive with one of the industry’s most experienced operators. Subscribe to Loud&Unfiltered for more unfiltered conversations with music industry leaders, innovators, and cultural entrepreneurs and connect with us on Instagram https://www.instagram.com/jukeboxpr/ Key Moments: 00:00 – Trailer 00:46 – Host Intro: Rick Blaskey’s Legendary Music Career Overview 02:09 – How Rick Got Started: From Opportunity Knocks to Polygram 07:18 – Breaking Artists at Polygram: Million-Selling Records from TV 08:53 – Moving to Arista: Barry Manilow, Aretha Franklin & Adult Pop 12:22 – First Week in New York: Discovering Whitney Houston in a Club 17:14 – Building Whitney Houston: Singles Strategy & Global Breakthrough 19:27 – Cracking France: Whitney Houston, Serge Gainsbourg & Viral TV Moment 28:13 – How Ghostbusters Happened: Film Meeting, Huey Lewis & Theme Song Battle 35:44 – Golden Age of Music: Why 70s–90s Artists Are Timeless 44:41 – Meeting Aretha Franklin: Detroit Supper Club & Dressing Room Piano 51:30 – Leaving Major Labels: From EMI Frustrations to The Music & Media Partnership 57:21 – Inventing Brand–Music Partnerships: Pepsi, Tina Turner & Rod Stewart 1:07:01 – Branded Compilations & Comedy Albums: Doc Martens, Milktray & Holsten Pils 1:11:49 – World in Union: Rugby World Cup Theme & Classical Crossover 1:17:48 – Creating Three Lions: How England’s Football Anthem Was Born 1:23:25 – Scotland, Missed Penalty & the Moment Three Lions Took Off 1:25:23 – From Football to World Cups: Ricky Martin, Russell Watson & Stadium Voices 1:28:35 – David Garrett & Classical Rock: Turning Violin into Pop Spectacle 1:30:32 – New Musical ‘Soul Sisters’: Aretha, Tina, Whitney & Nile Rodgers 1:35:22 – Rick’s Favourite Role: Songwriting, Bocelli & Reimagining Classics 1:39:43 – Final Reflections: Audiences, Lyrics & Why Great Songs Last

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